Are Energy Companies and Brand Marketing Strategy Like Oil and Water

Every so often, an oil company experiences an environmental catastrophe of disastrous proportions. As evidenced by the recent Gulf oil spill, the Exxon Valdez oil spill and countless other eco-disasters, these occurrences are a tragic occupational hazard of the energy industry. In theory, they should not be a surprise — anymore than an earthquake in California would be a shocker. Of course, a big enough tremor in Los Angeles will generate nationwide news coverage. The question from a brand marketing standpoint is simple: is there anything oil companies can do, given the probability of an oil spill?

In order to answer this question, it is helpful to back up and look at the consumers’ view of the industry. When it comes to the consumer, oil companies have a unique advantage over, say, a perfume company. This is that the oil companies offer a necessity. Everyone needs oil; perfume is a luxury.

From a branding and marketing standpoint, this advantage actually has negative connotations. The oil companies are really big and really profitable — even when the economy is in the proverbial toilet. In the deep recession year of 2009, when almost everyone was suffering financially, the oil companies made billions of dollars in profits. A 2006 FTC study of gas price manipulation found that the record increases in gasoline prices were “not substantially attributable to higher costs.” It seems the oil companies always take advantage of their financial opportunities with no regard to consumer goodwill. These companies are often viewed as monopolistic, money-grubbing, price-gouging, predatory goliaths. In a 2008 Harris poll of 20 major industries, only the tobacco industry had a lower rating than the oil companies on the topic of how good or bad a job they perform in serving the needs of consumers.

You could say, from a branding perspective, energy companies are already starting off on the wrong foot. After all, what is there to love about an oil company? Do you trust them? Do you have any affinity to any oil company? Do they do anything for you as a person? Do they make you feel good in any way? This makes it all the more difficult for an oil company to perform branding and marketing tactics that prepare for the worst. The energy industry has to rank among the worst PR and branding industries. We know all about the 1989 Exxon Valdez nightmare which was widely considered the worst corporate PR fiasco of all time. But what has the industry done to counter its image since then?

One could argue they actually have made some positive strides. Let’s take the current Gulf oil spill. BP has a real disaster on its hands, and they have clearly learned a lesson from Exxon’s PR disaster. The CEO of Exxon was nowhere to be found until six days after the Valdez disaster. When he finally did appear, it was only to hold a press conference to deny responsibility to disclose the plan to clean up the mess. He also blamed the media for turning the spill into a big deal. His refusal of media interviews and complete lack of remorse highlighted one of the worst PR gaffes in history. It conveyed an “ivory tower-esque” tone of arrogance. To his credit, the CEO of BP, Tony Hayward, has learned from Exxon’s PR mistakes and has been on air and is taking full financial responsibility for the spill cleanup.

Hydroelectric Energy

Hydroelectric energyis within laymen’s terms what it really seems like,hydroelectric energycreated from waterparticularly moving water. Presently, hydroelectricity is undoubtedly typically the most popular type of alternative energy, and supplies between 15-20% from the world’s electricity. Generally,hydroelectric energyoriginates from the possibility energy of dammed water. The dammed water drives a water turbine and generator, which in turn converts the energy into electricity.

What is Hydroelectric Energy

Hydroelectricity Energy is most generally created by using dams,However particularly in places that you will find large flowing rivers and ponds to attract water from. Because of this, places like Canada, with large, intricate waterway systems make the most of this kind of energy. Furthermore they energy residential areas, however they may also actually energy energy-intensive industries like aluminum smelting along with other industrial activities.

Hydroelectricity Energy can also be fairly clean.Although fossil fuel is consumed in the making of the dam, there are virtually no carbon pollutants past the dam’s initial construction in non-tropical regions. Exactly the same isn’t true for tropical regions; however, as hydroelectric energy plants happen to be observed to create considerable amounts of methane and co2 when the surrounding forest isn’t removed.

This really is because of the truth that plant-existence decays within the flooded areas in an alarming rate, creating methane, in addition to more compact levels of co2. Out of the box also reiterated below, positioning is essential if this involves creating a hydroelectric dam.

Regrettably, hydroelectricity energy is certainly not without its problems. Planning hydroelectric energy projects frequently overlooks the harm to marine habitats and environments also to the nearby indigenous towns, and also requires relocating whenever a dam is made because of flooding within their towns.

This kind of callousness is exactly what rapidly becomes problematic with dams. Organizers need to be especially careful when directing river ways to be able to prevent any harsh long-term effects on individuals that rely on water, whether human or animal, also to conserve historic monuments along with other sites of cultural significance.

For example, while dams may be used to prevent flooding when water levels rise beyond normal levels, in the region around Burns Lake, Bc, Canada, a whole village was instructed to relocate because of flooding from the making of a dam.

Hydroelectric Energy doesn’t pollute water or even the air

However, hydroelectric energy facilities might have large environment impacts by altering the atmosphere and affecting land use, houses, and natural settings within the dam area.

Most hydroelectric energy plants possess a dam along with a reservoir

These structures may obstruct seafood migration and affect their populations. Operating ahydroelectric energyplant could also alter the temperature of water and also the river’s flow. These changes may harm native plants and creatures within the river as well as on land. Tanks may cover individual’s houses, important natural areas, farming land, and ancient sites. So building dams can require moving people. Methane, a powerful green house gas, could also form in certain tanks and become released towards the atmosphere.

Top 10 Natural Energy Boosters

Have you ever been told, “You need to take dietary supplements – no matter how healthy you eat.”? Most people react to this suggestion with dismay. The thought of having to take supplements everyday can be discouraging; at least this is what I thought. That is until I understood the reason why. Like with anything, understanding the underlying mechanism behind something allows you to make informed decisions. That is why the more I learned about just how important nutritional supplements are for boosting natural energy and improving well-being, the easier it is to buy into idea of taking them.
Eight out of 10 Americans admit to low energy levels on a regular basis. Whether this comes from overexertion, poor diet, stress, or some combination of the above – many of us feel like we’re walking around in a state of exhaustion. Boost your natural energy with these 10 tips.

1. Cut Back on Caffeine
One of the quickest ways to restore energy is to drink up. But forget that chronic caffeine fix. Caffeine can lead to a quick energy burst, but it usually results in restlessness and insomnia later. Caffeine also stresses the adrenal gland and can lead to other long term health complications. Instead drink water. Our bodies and brains are 70% water. So filling up on the minimum 8 glasses daily is like putting fuel in your gas tank. If you must go to caffeine for a pick-me-up, try green tea. It contains approximately 30-40mgs of caffeine per cup, roughly half the amount found in coffee. Green tea is also less acidic than coffee and it contains powerful antioxidants and amino acids that function as great natural energy boosters and improve vitality.

2. Exercise
Exercise is probably the best natural energy booster, outside of the foods we eat. If you’re not doing some form of exercise 2-3 times a week, you’re body cannot achieve optimal health. When it comes to exercise, intensity is almost always better than duration. I recommend studying how Mixed Martial Artists (Ultimate Fighters) train. They are usually on the cutting edge of results-oriented training and they don’t get caught up in a lot of the appearance-based nonsense of bodybuilding.
I am a big fan of Ross Enamait and Jason Ferruggia. You can check out their products by simply Googleing their websites. They’ve also got a bunch of free videos on YouTube to check out. If you’re over the age of 50, or suffering chronic pain that interferes with a normal exercise regimen, you will want to adjust your exercise routine accordingly. Always consult a qualified health care practitioner prior to beginning any new diet or exercise program.

3. Incorporate More Superfoods into Your Diet
Superfoods are the purest form of natural energy boosters. Superfoods are packed with vital nutrients, healthy fats and oils, antixodants, and various other energy boosting compounds that help us function at our best.
15 Superfoods for Energy: 1. Organic Tomatoes 2. Oats 3. Wild Salmon 4. Broccoli 5. Spinach 6. Blueberries 7. Pomegranate 8. Nuts (Almonds, Cashews, Walnuts) 9. Garlic 10. Red Wine 11. Green & White Tea 12. Bananas 13. Organic Red Apples with All Natural Peanut Butter 14. Hummus with Vegetables [Carrots, Peppers (Red, Yellow, Green), Tomatoes, Broccoli, Cauliflower] 15. Extra Virgin Olive Oil

4. Take an Energizing Herbal Supplement Daily
SociaTropin is one of the best herbal supplements for increasing natural energy levels without the use of potentially harmful central nervous system stimulants like caffeine and guarana. It has been scientifically-formulated with all natural mood enhancers, herbal supplements to relieve stress and social anxiety, and natural energy boosters to safely increase healthy levels of serotonin and dopamine in the brain.

5. Balanced Macronutrient Intake (Protein, Fats, and Carbs)
The single most influential factor on our natural energy levels is the foods we eat and drink. The process of self improvement begins with the foods and liquids we choose to put into our body. Without proper nutrition, it is impossible to reach our full potential, no matter how determined and driven we may be.
While eating right is a lifestyle change, this is not a “diet” by any means.
If you want to start living a healthier lifestyle but don’t know where to start, pick up a copy of William Wolcott and Trish Fahey’s book The Metabolic Typing Diet. This book contains some of the best information on eating right, maintaining a healthy body weight, and boosting natural energy.
The Metabolic Typing Diet illustrates that for hereditary reasons, our metabolism is unique. Cutting-edge research shows that no single diet works well for everyone – the very same foods that keep your best friend slim may keep you overweight and feeling unhealthy and fatigued. This revolutionary program allows us to identify our “metabolic type” and create a diet that suits our individual nutritional needs.
It may be a low-fat, high-carbohydrate diet filled with pasta and grains, or a high-fat, high-protein diet focused on meat and seafood, or anything in between. By detailing exactly which foods and food combinations are right for you, The Metabolic Typing Diet illustrates how you can shed unwanted pounds and achieve optimum vitality with lasting results.

6. Digestive Enzymes
Digestive enzymes break down proteins, fats, carbohydrates and fiber making it possible to benefit from the nutrients found in those foods. Enzymes turn the food we eat into energy and unlock this natural energy for use in the body.
Did you ever notice that children can eat a big meal and then go play, but adults who eat a big meal usually need a nap. By the time you hit forty you have lost most of your body’s natural ability to manufacture enzymes. You get tired because it takes a lot of energy to digest that meal.
Where do we get enzymes from? There are two basic sources: The raw food we eat contains enzymes to help break down that particular piece of food. Our body also produces some enzymes. The two glands providing the majority of digestive chemicals utilized by the gastrointestinal tract are the liver and the pancreas. The more cooking and processing of food destroys all or most of the enzymes.
The more diet consists of raw foods like salads, the more natural energy you will have. Since most of the foods we eat are cooked or heavily processed in some way and the raw foods we do eat contain only enough enzymes to process that particular food, our bodies must produce the majority of the digestive enzymes we require. Again, we also lose the ability to produce these enzymes after we reach forty. For these reasons it is recommended that we supplement our diet with enzymes. Other than functioning as a natural energy booster, many enzymes have also been shown to have an anti-inflammatory effect which is a bonus.

7. Colon and Parasite Cleanse
If you are over the age of thirty and have never done a colon cleanse you are in for a tremendous natural energy boost. If you do your cleanse and eat a healthy diet with mostly fruits and vegetables and very little red meat or no meat at all you will feel lighter. You will focus easier. Your memory will improve and your energy will go up. You will just feel better over all. You have probably heard the saying that death begins in the colon. Well, good health and more energy also begin in the colon!

8. 24 Hour Fast
The body spends up to one third of your energy on digestion and elimination. By avoiding solid food and only taking in liquids like water and fresh organic juices you give the body a break. It can now use some of its stored energy to fight disease and eliminate toxins in the body.
By eliminating toxins the body is dumping them into the digestive tract to be eliminated. If the digestive tract (colon) is not clean and working well the toxins will just get reabsorbed into the bloodstream making you fell sick. If your colon is clean and you properly eliminate those toxins you get a general feeling of wellness, more energy and more mental clarity. Fasting, even just one day per month will help eliminate salt and sugar cravings. After a fast you are usually hungry for food that has high nutrient content, like green vegetables.
Dr. Paul Bragg states: “… fasting is not a cure of any disease or ailment. The purpose of the fast is to allow the body full range and scope to fulfill its self-healing, self-repairing, self-rejuvenating functions to the best advantage. …Fasting is probably the fastest and safest way or means of regaining health ever conceived by the human man. … Fasting puts the body in a condition where all the Vital Force of the body is used to flush out the causes of body miseries.”

9. Take a Multivitamin
Modern farming practices have significantly reduced the amount of vitamins and minerals that are present in our food. By over-farming and relying upon unnatural processes to keep up with food demand, we have created foods that have been robbed of much of their nutritional value.
Nowadays it’s nearly impossible to get all of the vitamins and nutrients the body needs through food alone. Fifty years ago this was not the case.
I recommend any of the following multi-vitamins: Garden of Life Living Multi, Life Extension Mix Capsules, and AOR Orthocore. If you’re looking for a more cost effective option, Nature’s Way Alive is a decent place to start.

10. Sleep
Sleep is the most natural remedy for increasing natural energy levels. Experts recommend at least 8 hours of sleep per night. If your schedule does not allow for 8 hours of sleep each night, experiment by going to bed 15-30 minutes earlier than normal or taking a quick nap.
Also, try to avoid caffeine after 2pm as it can interfere with your quality of sleep. Just because you are physically able to fall asleep after drinking caffeine does not mean it isn’t impacting your quality of rest and recovery. Allow your body to get the most out of your 5-8 hours by avoiding caffeine after 2pm. Increasing the amount of sleep you get by as little as 20minutes can be one of the simplest natural energy boosters to incorporate into your life.

The External Energy Balancing (Wei Qi Zhi Liao) Wei Qi Gong as taught by Professor Duan, Zhiliang. Complete Instructions.

year old energy balancing technique previously reserved to the Imperial Families of ancient China revealed, described in detail. Personal transmission of technique given to author by one of China’s “Living Treasures” Ninety-Something Professor Duan Zhiliang. It has never been taught anywhere else in the US by Professor. This technique “energy balancing” can be used to assist in the reilef of stress, in pain management, or simply to induce a deeply relaxed state for a partner.

In October of 2001, Professor Duan Zhiliang visited Starfarm for 2 days, as part of a US tour to promote Chinese Healing and Martial Arts. Professor Duan is a 90 something, nearing 100 year old Qi Gong Master, who carries his experience from inside the Forbidden City Walls into the information age of the 21st century. He is one of Chinas Living Treasures.

Duan began training at age six in the martial and healing arts as the son of a long line of men who served the emperors of the Ming & Qing Dynasties as body guards and doctors. Duan himself claims to have served Pu Yi, the last emperor (which if true, would have been after the rise of the republican period). He continues his medical practice in Beijing, operating 2 clinics, where he and his wife Tian, also a Traditional Chinese Medicine doctor daily treat patients with a combination of Herbal remedies, Acupuncture, Tui Na, and Qi Gong. From personal experience with him, I can say that Professor Duan is also a very able adversary in the martial arts, and practices daily with the joy and exuberance of a child at play.

Professor Duan was asked to observe a Usui Reiki healing session, and shown the basic hand position chart in order to help him understand the question that began the whole process: How is Rei Ki like or unlike Wei Qi Zhi Liao (external qi healing)?

His response to the proposition was thoughtful and thorough, but his bias was clear. After his observation of the Reiki application, Duan remarked that the technique was too generalized, that each and every patient required a different application, based on their unique body, and condition. He told us that some patients would require several days of herbal medicine prior to a treatment with energy because they were too weak. Duan said that the …application of energy for healing should follow a balancing of energy, and that …most of the unbalanced energy would be found in the head of the patient Professor then began a demonstration of a special (his word) technique for drawing excess energy down from the head, and balancing the whole body. It is simple and profound. I call it Wei Qi Gong.

Your partner should be made comfortable lying on the back. Brace their knees and neck with pillow or rolled towel to support these areas as needed. If lying on the back creates discomfort, your partner can lie on one side and then the other as you work the lines of touch. You may find it easier to have your partner lie into a soft chair, one side, then the other.

Optimum nutrition and energy from Marine Phytoplankton

Marine Phytoplankton are single-celled plants that grow in the ocean. According to NASA scientists, Marine Phytoplankton are responsible for up to 90 percent of the planets oxygen, which is vital for maintaining life on both land and sea.

NASA scientists believe that around 3 1/2 billion years ago, the appearance of tiny plant-like organisms with the ability to convert sunlight,, water and minerals into protein, carbohydrates, vitamins and amino acids marked the beginning of life on planet Earth. Phytoplankton are the foundation for all other life forms and are the food utilized by the largest and longest living animals and fish. Blue whales, bowhead whales, baleen whales, gray whales, humpbacks, and right whales all eat plankton. These species live between 80 and 150 years old and maintain great strength and endurance throughout their lives.

Nearly all life in the ocean is dependent on plants. Only plants have the ability to manufacture food out of inorganic substances, such as energy from the sun. Thus all animals are dependent on plants, since animals cannot derive nutrition from inorganic substances. Being the original producers, plants form the first link in the food chain, a sequence of organisms in which each is food for the next member in the sequence.

In an article recently published in the Yale University Journal of Marine Research, the power stored chemically in the worlds phytoplankton equaled 63 billion kilowatts. Thus, marine phytoplankton is not only an incredible source of nutrition as the foundation of the food chain, but is a vitally important source of bio-energy as well. Benefits of Phytoplankton

The elements and electrolytes in plankton are almost tailor-made for the human body. It’s no coincidence that the composition of human plasma is quite similar in composition to seawater. Over reliance on land-based food sources often leads to deficiencies in micronutrients and trace elements. Our bodies need these elements to perform as nature intended.

Many people consuming Marine Phytoplankton report significantly increased levels of energy and vitality. The world renowned physicist, Dr. Fritz Popp, found that living things transmit small packets of light called photons. We are able to see the sparkling photon light produced by the phosphorescence in the ocean when the water is stirred at night. Since we are almost entire made up of water, we should only put into our bodies those foods and nutrients that have the highest quality, most positive frequency of energy.

Phytoplankton, the foundation of life in the ocean, the forerunner of life on land, and the sustainer of our atmosphere, has an extremely high energy frequency in addition to its nutritional content.

It is reassuring to know that a microscopic but highly powerful organism like marine phytoplankton contains the positive energy that we need to thrive, despite the hazards of environmental toxicity, stress and nutrient-depleted food. Our continued health may very well depend on our capacity to harness the nutritional and energy source from our oceans, and consuming properly harvested Marine Phytoplankton is an important step in the right direction.