How Outsourcing Content Projects & Software Development Helps Your Business

As Tom Peters, the American writer who has written extensively on business management practices says, “Do what you do best and outsource the rest!”. There is no harm in outsourcing. In fact, outsourcing is not a novice idea and there are lots of businesses that outsource more than one project. Outsourcing content projects is a common practice among many businesses. Most of them lack the core expertise that is required to handle content projects and this is why they prefer to get it done by experts. On the other hand, there are businesses that can’t handle software projects skillfully, and therefore, consider outsourcing software development to be a safer option.

How does outsourcing benefit your business?

While outsourcing is undeniably beneficial for your business, you need to know the exact benefits. Does it help you focus on the core activities or manage the risks better? Handing over the responsibility of some of the most financially rewarding projects to a third party is indeed a smart move for your business. But before you make that move, let’s take a look at the exact benefits of outsourcing.

Lets you focus on the core aspects There are several functions, which are not related to the core aspect of your business. The moment you start expanding your business, the workload of the non-core functions continue to increase. As a result of this, the core activities get neglected and the quality deteriorates. In a situation like this, outsourcing seems to be an easy solution. Since you transfer the responsibility of some of the projects to a third party company or an individual, your key resources can focus on the primary business tasks.

Allows access to skilled expertise One of the main reasons why businesses prefer to outsource some tasks is that they get access to skilled expertise. It may not always be possible for a business to hire employees for a particular skill set. Outsourcing seems to be the most feasible solution in a scenario like this. This allows you to get the job done by professionals, who are expert at handling it. This also saves you the hassles of hiring full time employees and training them for specific projects.

Enables better risk management The moment you outsource a project, you share the risks associated with the project with your outsourcing partner and thus, reduce the burden. By outsourcing a task to a company that is competent enough to handle that, you can rest assured of the quality of the task.

Lets you run your business 24X7 By outsourcing projects to a country like India that is in a different time zone, you can make use of all 24 hours. By the time your working hours are over, the Indian company with which you are working can take over and continue with the work. They can work on several critical tasks and make considerable progress by the time you get back to work the next day. This way, you can abide by the follow-the-sun working model. This also helps you focus on time and material development.

These are some of the ways in which outsourcing helps your business.

Business Slogans

Businesses want to be ranked #1 in the eyes of their customers; they want their businesses to be talked about. However, there are many businesses in the same industry, targeting similar markets, fighting for the same potential clients’ attention. The same is true for politicians: they compete with each other for the same voters.

If you want your customers to select you instead of somebody else, you need to be different. It is not enough just to be different, but also different in a way your customers will appreciate. For instance, if you are the only one in your industry packaging the items in a blue case … this will make you different; but maybe is something your clients don’t care much. On the other hand, if you are the only one in your industry offering free shipping, chances are that you will be at the top if the rest of your service also matches your clients’ expectations. You have to find what makes your business unique (usually called “unique selling proposition” in marketing terms) and tell everybody.

The question now is how to articulate your “unique selling proposition” in a way that your clients and potential clients will not only understand, but effortlessly remember. The solution is: use a slogan. A slogan is a short sentence that explains what makes you unique. Good slogans are easy to be remembered, they stick on people minds. A slogan makes it easier for your business to be remembered and talked about. It can help setting your business in a privileged position in a competitive industry.

Finding the right slogan is both a difficult and easy process. While it is difficult to come up with good slogans, it is easy to recognize good ones. You, as business owner, can easily recognize if a slogan is appropriate for your business. No one else knows more than you about your business. The question is who can come up with the slogans? You could involve your employees for instance. After all, they know the message that you want to transmit … In fact, they know it so well that they most probably suffer from the “Curse of Knowledge” syndrome. The curse of knowledge means that they know so much about your business’ unique selling proposition that for them, an also for you, it is difficult to realize what it feels like not to know it. Any slogan crafted under the curse of knowledge syndrome effect will not take into account that potential clients do not know yet about what makes you unique.

Therefore, the slogan development process must include outsiders. You need sloganeers that are not affected by the “curse of knowledge”. They can provide you with their slogan suggestions and you can recognize what works for your business. It works best when the process follows an iterative refinement: sloganeers suggest slogans first, then you tell them what works for your business and what does not and sloganeers provide suggestions again. This way, your preferences are taken into account in successive slogan suggestions. It is hard to tell how many slogans suggestions you will need. Usually, business owners get the right slogan after 20 – 30 slogan suggestions, but more may be needed.

You have done already the hard work of building your business and differentiate from your competitors. Now, all you need to do is to communicate in an effective way what is especial about you, what makes your business unique. Find some outsider sloganeers and get a slogan for your business; it is a small investment with a huge return.

The Top 5 Benefits of GSTF Business Review Journals

Business journals come in many forms. You can get a GSTF Business Review that is specific to your type of business or industry, or you can get a general business journal that will provide you with tips and tools to build any business. For every type of business journal out there, there are at least one or two benefits for your business.

1.Business journals help you keep up to date on trends and news that could affect your business. Breakthroughs in technology, computing or your industry can greatly affect your business success rate. You need to stay up to date on all of this information in order to make wise decisions regarding your business and the management of your business.

2.Business journals give you information, tips and tools for managing your business effectively. You may have systems in place that are flawed. Whether you see those flaws immediately or not, a business journal can help you see the flaws in your systems, management, or processes, and give you ideas on how to perfect them. This is great for management of your business, computing, and technology.

3.A journal on computing can give you new ideas on how to use computer technology in your business. How your business handles computing tasks can make a big difference in how much time employee’s take to complete tasks. It can also make a big difference in how much money you spend on computer technology. Sometimes getting the newest technology is an investment to begin with, but will save you money in the long run. These business journals keep you up to date and help you make sure your company isn’t left behind.

4.A business review journal can give you great ideas on what to do or avoid in your own business. The reviews of businesses are detailed so that you can easily see what is good and bad about a company. It can also give you ideas on which companies to use as vendors or suppliers and which ones to avoid.

5.A journal of business law keeps you up to date on the laws that affect your business on a daily basis. Laws are often made or changed, and if you do not stay up to date on these legal changes your business could face some serious consequences. These business journals are a must have for any serious business owner or manager.