How To Write A Business Plan Essential Elements Of A Good Business Plan

In order to write an effective business plan, you will need to start by covering the basics. State clearly on a cover sheet the name of your business, the address of the business and the principles that govern the business. These elements, however, are only part of what you need to include in your business plan. There are a few more essential elements to include in your business plan.

Executive Summary

The executive summary is the abstract of your business plan. It is summarises all the information you give in the body of the plan and serves to introduce potential investors to your company. Mention your company background, mission statement, goals, management overview, capital requirements, market opportunity and competitors in no more than three or four pages. Make sure your executive summary is persuasive enough to convince investors about the viability and potential of the business.

Business Overview

The business overview provides more details about your business and why the business was formed. It expounds on your business mission, strategy, model and existing strategic relationships. Clearly explain how your business was formed, the costs associated with running the business, legal structures of the business and any intellectual property you may own. You may also cover issues relating to administration, management, accounting and security in this section of your plan.

Business Offering

The business offering section details why you are in business and what you are selling. State whether you are selling products or services. If you are selling products, shed more light on whether you are the manufacturer, retailer or distributor. Talk about your manufacturing process, inventory processes and availability of materials, if you are the product manufacture. If your business offers services, describe those services in detail. Also, provide information on product or service lines you expect to venture into in future.

Implementation and Strategy

This section provides details of your business strategies. It highlights your sales forecast, products or services launch dates and expected customer or web visitors statistics. Investors will be keen to read through this section to learn about your dates and deadlines. Lay out these details in a table called Milestones for easier information consumption.

Marketing Plan and Analysis

Detail your marketing plans in this section. Provide information about your market analysis, customer service, sales and public relations. Showcase your business vision and highlight the key points that will make your business successful. Validate your points with market research and customer and or industry trends. If you are a smaller entrepreneurial company and lack capacity to conduct in depth market research, validate your points with testimonials from existing customers.

Management Team

Explain the backgrounds of the managers and executives in your business in this section. This is important because investors will be interested in evaluating the risks associated with your business before they invest. Generally, the experience of management teams significantly affects business risks. The more experienced the management team, the lower the risk involved.

Financial Projections

Finally, provide a clear quantitative interpretation and projection of all the information you included in the different sections of your plan. This information should ideally come after all the other sections. Include your cash flow statement for the coming two to three years, balance sheet and projected profit and loss statements in your financial projections.

Remember, a good business plan is never completely finished. Review, revise and build upon your plan from time to time to keep it accurate and up to date.

Baylor Health Care System – Strategic SWOT Analysis Review

Summary Baylor Health Care System (Baylor) is a not-for-profit health system that is providing healthcare services to the community through patient care, education, research and community service. Its facilities include a network of hospitals, primary care centers, rehabilitation clinics, senior care centers, day surgery centers, fitness and wellness centers, imaging centers, specialty care centers and the Baylor Research Institute. The organization’s four hospitals including, Baylor All Saints Medical Center at Fort Worth, Baylor Medical Center at Garland, Baylor Regional Medical Center at Plano, and Baylor University Medical Center at Dallas, were recognized with Texas Health Care Quality Improvement Achievement Award by the TMF Health Quality Institute, the Medicare Quality Improvement Organization for Texas. Also, the organization opened a new comprehensive 16-bed Cardiovascular Unit at Grapevine for the treatment of patients with heart and vascular conditions. Baylor Health Care System is headquartered at Dallas in Texas, the US. Baylor Health Care System Key Recent Developments- May 10, 2011: Baylor Regional Medical Center Appoints Chris York As COO Jan 25, 2011: Baylor Charles A Sammons Cancer Center Appoints Daniel Hoff To Help Guide Innovative Clinical Trials Center Jan 13, 2011: Baylor Health Care System Implements EHR To Improve Quality Of Patient Care Aug 04, 2010: Baylor Garland Completes Expansion Of Emergency Department Jul 02, 2010: Baylor Plano Appoints Glenn Callison As Chairman Of Advisory Board Company’s Baylor Health Care System – Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services. This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better. Scope – Business description – A detailed description of the company’s operations and business divisions. – Corporate strategy – Company’s summarization of the company’s business strategy. – SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats. – Company history – Progression of key events associated with the company. – Major products and services – A list of major products, services and brands of the company. – Key competitors – A list of key competitors to the company. – Key employees – A list of the key executives of the company. – Executive biographies – A brief summary of the executives’ employment history. – Key operational heads – A list of personnel heading key departments/functions. – Important locations and subsidiaries – A list of key locations and subsidiaries of the company, including contact details.

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What Does A Prospective Investor Want To See In Your Plan

Knowing how to approach investors is not the only thing you need to know when you meet with an investor. Investors like to see numbers and you need to be well prepared if you dont want to get blown out of the water. Usually, when you meet with an investor, an investor will ask you several questions that can cause you to either win the investment or loose the investment, depending on how you answer these questions and how well you can defend your answers.

How much money are you asking for and what will you use it for? This obviously will be the first and the most critical question an investor will ask you as he starts the meeting with you. How you answer this question can be very critical. If your figures are wrong and your answers dont seem confident to the investor, you can kiss the funding good bye. So, what can I do to have the best chances to win the investment that I need for my company? When preparing your business plan, you should think about spending money to hire the right people and obtain the right resources to have a good realistic prognosis that investors can be interested in. The first thing you should do is to hire an accountant and legal counsel. What? Why do I need a lawyer for? Companies need to be registered and need to have a legal definition. Legal definition is usually the abbreviation that follows your companys name, such as LLC, Ltd., Corp., etc. These are usually the legal titles in the United States. Other countries can have different legal definitions for companies, such as GmbH or AG in Germany, OOO or OAO in Russia, s. r. o. in the Czech Republic, etc. A good business lawyer can find the best legal definition for your company, which investors would like to know. The accountant should be hired to balance the books and have all the percentages of your company well balanced and clearly defined.

The accountant can create the spending plan for the capital. This is very important. When starting a company, you will have many expenses, that the capital is to help finance. Furthermore, an investor will not give you a $3 million investment in one lump sum. You have to have a set of milestones that you will have to meet. You will be given a tranche of $50 to $300 thousand that will be used to accomplish each milestone. Only once a milestone is met, will the next tranche be issued. So what do you need to do with each tranche? Well, this is where the accountant plays an important role. You need to show the investor that you can balance the budget. Even when you do win the investment, if the investor sees something that is not right and milestones are not met efficiently, you might not get the next tranche. This is important. You need to have a percentage for monthly salaries, a percentage for product development, a percentage for real estate, etc. All this needs to be clearly mapped out.

What is your companys valuation? Another important question that you need to answer correctly and have realistic figures for. If your figures are too high or you deliberately hype up your figures, investors will catch on very quickly and see right away that youre not serious. If your figures are too low, the investor might see that there wouldnt be any value and wouldnt be worth their investment. Your accountant should be able to make these projections also. Investors are very savvy in forecasting the markets and basically take risks if the market potential is there for them to make a great profit from their investment.

Knowing this, you need to have your company valuated realistically with realistic figures that investors can relate to and your analysis should be very accurate and coincide with the investors analysis. This is very important. If anything is wrong with the valuation data of your company, the investor might either deny you funding or might make you work on it even more to get it up to their standards.

Whats your exit strategy? Investors invest in your company to make a profit, not to be charitable. This is why you need to plan for an exit strategy. Most investors, especially your classic equity investors, such as venture capitalists, will want to invest in your company for a certain period of time and then they want to make an exit and collect their profits. This exit strategy can also be known as a liquidation event. There are several options for exit strategies, but you should keep all your options open when planning your exit strategy. Keep in mind, that though an exit strategy is important, you should focus more on building a valuable company that can generate a large amount of revenue. There are several exit options that you can choose from below.

IPO or initial public offering, is one option. This is usually when a company is prepared to go out to be publicly traded on the stock exchange. To prepare for this, your company will need to get mezzanine funding, which is usually used to balance the companys books to have it set for public trading.

Management Buyout is a strategy that is a slow sale process of a company. Management buyouts are usually done when the management of a company and either an investment firm or another company work together with the ultimate goal of one company buying the other out.

Leveraged Buyout is also where a company is bought by a financial institution or another company by the buying company leveraging the buyout via a particular debt or a condition for an investment.

These above mentioned exit strategies are not the only options, however. Other exit strategies can include mergers, buy ins, recapitalizations, and more. You might not know what can be the best strategy at the time of the exit, this is why it should be kept open.

Youtube Seo Strategy For Business Sectors

There had been much discussion on the ways and the strategies to optimise the videos for the YouTube channels. The strategy and the formulation adopted by the experts to optimise the YouTube in the best way possible. Its a proven and tested formula, by optimising the videos on the YouTube; it enhances the chances of being shown up on the organic Google search results. I would like to point out here more importantly; the role of Google here is just to drive the very specific video-based search result directly to the YouTube and not to the corporate websites or one can say in a way crisp, directly to a companys landing page.

Lets discuss or rather give a thought on the specific clever ways by which the corporate can easily get the visitors directly to the companys landing pages.

You are Profile on YouTube

Your SEO-setup to achieve that promising optimization of the videos for particularly your corporate website, any bidding advertiser can ensure that well aimed strategy and planning, by making it sure without any fail to incorporate the companys URL in their particular YouTube profile section.

SEO targeted keywords in the Title

By including, the particular targeted SEO keywords; in the videos is another important part of that well envisioned strategy and planning of the SEO for benefitting from the YouTube videos.

Focus on the Description

SEO has to be very particular about the kind and the quality of the video description. Its usually been kept short and crisp within the range of 27 characters. Be sure that you add your companys URL in the very first part of your description. One can include their marketing program link as well. The description will be an excellent carrier of the visitors to your corporate website, if you are certainly including the follow me links directing to the blog section and the twitter account.

Be categorically specific

Yes of course, the category that you are choosing that one category that will allow your corporate video to be well fitted to turn the tables around. There have been a limited category options available on the YouTube. One smart act you can certainly do is to keep a check on what your competitors are doing. You can certainly consider the categories that your competitor has selected.

That best appealing Video Thumbnail for your corporate video.

We know that mostly YouTube users stay limited towards the selection of the video thumbnail images. You make it sure that you chose the one of the most appealing and the best image which inculcates the corporate logo.

Tags, be limited.

Tags are undoubtedly important for making your corporate video in a way more chances of being found. I am talking about the specific point that you should have been using the minimum of only almost 10 descriptive tags for your video each. You should have multi-word tags as just one word tag, which is always a better strategy as per the latest web analytics. Minimum of the 10 descriptive tags for each video is what you need to do. Web-Analytics have been in much favor to this point. You can also mirror the tags with the specific word order on YouTube.

Tagging for the Locations

I will put it straight; tagging the location once your corporate video is uploaded is another master stroke for the SEO. This will help your corporate video well streamlined with the Google Maps and the specific Google places. Yes, top of the all, your Corporate YouTube video will be right there on the Google Earth searches.

Captions & Subtitles to get that linked text.

Lets talk about the importance of the captions which are any time important, if you upload the closed caption texts and the specific subtitles as the texts are searchable. The very of auto transcription has never been accurate. A closed caption text being selected for the videos is always a good option. SEO dont necessarily have to get each and every word matched with the video, the additional target keywords specifically in the closed captions works wonder. You better be using the words like its or our addressing the companys brand and the name.

Thumbs up from the Subscribers / Community

When you get the comments and the thumbs-up from the specific group of the subscribers and the people well targeted, is another well laid planning for your specific Digital marketing campaigns. It is going to give great thumbs up for the search ranking for the corporate videos in the YouTube. You should have to be careful in identifying the relevant subscribers, to be following your corporate video on the YouTube.

Benefits Of Commercialization To An Innovation Driven Business

The best way for a business to thrive is either through expanding its product line, or through product innovation/ invention. Innovation-driven businesses-especially- must constantly innovate or upgrade their products in order to stay competitive. Innovation-driven businesses are entities known for their diligent entrepreneurial and pioneering activities, founded on new product/s (NPD) or service inventions.

Of the industries that fall into the category “innovators”- office equipment, cosmetics, computer software, food technology, telecommunications, customer service upgrades, gaming technology, and pharmaceuticals- are just a few.

Business leaders, within innovation-driven industries, understand all too well how important it is to have systematic methods of consumer intelligence gathering, and also a timely method of responding to the ever-changing needs of the customer-base, effectively preempting the competition. Therefore industry leaders have implemented “Commercialization” within their organizations, as they have determined that the traditional “Marketing” frame-work ‘does not fit’ a core business strategy dependent on New Product Development or emerging technologies.

The new method therefore is for a Commercialization department to be established; under which the traditional functions of a Marketing department would fall. Some innovators, however, either do not have a Commercialization department, or have not properly integrated the frame-work into the daily operations of their companies.

Paul Patterson, author of:”Beyond the Beaker – How to Achieve Successful Market Adoption for Emerging Technologies”, has experienced this phenomena first hand: “Many research facilities, universities and investors are developing commercialization departments in order to enable more effective market adoption of their emerging technologies. In most cases however, the commercialization system has been incorrectly adapted by these entities, as evidenced by their production flow charts that incorrectly represent commercialization as an arrow pointing to the word “Market”. These organizations are not aware that Commercialization is as equally complex a process as technology development.”

A correctly implemented Commercialization system is based on the following fundamentals:

1. Constantly update knowledge base with customer intelligence and paradigm shifts. Assess if the company has the skills, technology, accumulated experience, and methodologies to respond swiftly with product changes or NPD’s.

2. Companies could investigate how their business customers are creating value, and whether the competencies of the company allow the development of products that would be useful to their customers’ new value-creating direction.

3. The implementation of one of 2 product development approaches: “compression” or “experiential” strategy.

4. Considering off-shore sourcing for supplies and raw materials by setting up a manufacturing plant in the targeted country, could benefit profit margins, as well as relationships “all around”. A company might be able to negotiate tariff barriers by this move: by buying from local suppliers/ producers as well as offering employment opportunities will open the doors to further concessions within that country, and might improve the host country’s relations with the parent country.

Commercialization is truly a complex process as highlighted by Paul Patterson in “Beyond the Beaker – How to Achieve Successful Market Adoption for Emerging Technologies”. However if the process is properly implemented, commercialization could possibly improve the outlook of a global business venture.