How You Can Be Among The 20% Of Automotive Dealerships Who Survive The Current Economic Crisis

For most dealerships, times are hard. The leads have slowed down, the obstacles of financing should qualify as an Olympic sport and advertising just doesnt work like it used to.

And the truth is that many dealers are going under. Theres going to be a lot of casualties after this one.your store included.

OR maybe not.

This current financial crisis may really be your best blessing as a small business owner.

Sounds crazy, however heres the deal.

Many dealers are going out of business. No doubt. Its already happening. Your job is to be sure its somebody elses business going under not yours. And there are very real ways to do this, if youre really serious about being among the 20% of dealers who will survive the storm.

Im going to give you some cold, hard stats and ways to aid you in simply a moment, but let me begin by saying that if you dont have the correct systems or processes in place, work them out now. If you have personality conflicts, deal with them today. If you dont have a system for staying in touch with past customers and unconverted leads, get one.

If you dont have a crystal clear answer to the query, “Why should somebody choose me over other dealers?” figure it out this weekend. If you dont have a predictable way to get new clients into the door, at will, now is the time to do something about it. If you have floor plan issues or problems with your lenders, it’s better to sort it out this month than next.

Why?

It all comes back to the timeless 80/20 rule, also known as the Pareto Principle.

If youre not acquainted with the Pareto Principle, this rule dictates that 20% of dealerships naturally get 80% of the business. In different words, the 20% of dealers who can survive this current economic storm will do so because they make 16 times as much as those in the 80%.

And because of this capability to earn additional capital, when the market does come back (which it invariably will), theyll be larger and higher than ever, readily positioned to eat up new shares of the auto market.

That may mean more dealers go out of business once more-but it wont affect you if youre among the 20%.

So what can you do to make sure your dealership quickly and easily ends up among the 20% if youre already in, or teetering towards the 80% category?

Well heres what dealers in the 20% group do, and what youll need to do if you plan to survive:

1. Theyre sharpening their axe to make sure the dealership runs smoothly
2. Theyre going through extra lengths to make sure the staff is well skilled
3. Theyre getting a dense hold on the marketing engine that will drive their business over the following few years

And most importantly, they wont panic or talk themselves into defeat. They know individuals will still buy cars. Just not as many. They also know theres going to be less deals to go around and theyll do what it takes to safeguard that business.

Now, what happens if things get real unhealthy, and unemployment rises to 15% or a lot more? Well if youre in the 80%, you’ll be forced to lay off and you wont have the required sustain employees to run your store.

BUT, if youre in the 20%, 15% unemployment rates mean youll have the pick of the litter of who you would like to work at your store. It means that youll have the cash to dismiss your deadbeats and riff-raff and be ready to replace them with competent, skilled, hard working folks in an instant.

Therefore high unemployment rates can be a good thingif youre in the right group.

The 20% group will see these hard times as an opportunity.

Smart people (those in the 20%) know that now, and the months ahead are prime time to invest in stock, real estate, human capital, marketing, inventory — and theyll be the ones who really rake it in when the market comes back.

Thus where can you fall as it relates to the 80/20 rule?

Heres something else that we know for sure

1. 80% of the individuals reading this can create solely 20% of the results they have to be successful (harsh, however true)
2. But 20% of the dealers reading can create 80% or more of the results they need to make itand make it huge!

A small percentage of the dealers reading this right now are prepared to make marvelous progresses in the coming months, whereas the rest are destined to mediocrity.

Now here’s where things get really crucial. The eighty/twenty rule repeats itself, infinitely. Which means the top 20% splits itself into eighty/twenty. Thus theres the top 4%.

Then it happens again. 20% of the top 20% of the top 20% — the top 0.8%. Thats where you really need to be. If we didnt already challenge you enough to be within the top twentyif you REALLY want to come out ahead, try to become a top 0.8% person.

Let’s take a closer look at the .8% person:

Each decision is carefully made by a 0.8% person because its way more important than a decision made by an 80% person.

A 0.8% person knows a way to focus and slim their labors on those things that are actually crucial. Even though he might have a list of 43 things to do, hell hone in on the three or four that are more important than all the others combined. But the 80% people treat all things as if theyre the same, or worse, work on the forty less crucial tasks before they tackle the three or 4 that really matter! They have no sense of priority and hence they “busy work” themselves out of survival.

The 0.8% person carefully discriminates what information he will allow into his mindwhat he reads, listens to, or watches on TV who he surrounds himself with. The 80% people are “open minded” and “tolerant” to just about anyone or any idea.

The 0.8% people belongs to some kind of mastermind or “good ol boys” club. This can be the sort of group that can support, hold up, and go the extra mile for its members. And most of the 0.8% folks pay BIG money to be in these clubs! However again, unlike the 80% who would see it as a waste, they understand the worth and that some of the most brilliant men of all time, (i.e. Carnegie, Henry Ford, Ben Franklin) all participated in the same.

The 0.8% person is perfectly immune to disapproval from othersdoesnt care what most folks think is not affected by pessimism on the news, from neighbors or family members. He realizes that the mass of humanity is nearly always pathetically wrong. The 80% folkswell, theyre the masses.

So, friend, whats it gonna be for you? 80%, 20%, 4%, 0.8%? Your actions now will finally determine your fate of your future. So choose the winning team and start down the road to success-even in these tough financial times!

Sources to Get Quality Online Leads for Automotive Dealers

Are you still placing ads in newspapers or billboards and waiting for people to show up at your dealership? Do you have a nice website but are unable to get quality leads? Is your competitor grabbing all the prospective buyers in your market? Then it is the time to rethink on your marketing strategy.

We all know that there are a limited number of potential car buyers in the market. Now the question is, how do you direct these potential car buyers to your dealership? Though consumers like to physically inspect a car before purchasing, it is the Internet they approach first in their car buying process. Needless to say is how dramatically the Internet has changed the car buying process almost 90 percent of consumers use the Internet to research vehicles (source: ‘Capgemini Cars Online Study 2009/2010). The survey also states that many consumers today are starting their research on vehicles with search engines, then moving to manufacturer and dealer sites.

So, it is very important for the auto dealers to have a solid internet marketing strategy; which includes automotive SEO, PPC, Email campaigns and automotive social media marketing media to get quality online leads and stay ahead of their competitors. A well planned internet marketing strategy enables you to access a wide number of potential customers, which then translates in to huge sales.

Simply put, investing in the website design is not enough. Proper care and nurturing its performance should be the top priority of an automotive dealer. It is very important to make sure that your website is ranking on the first page of all the major search engines in order to get highly qualified, exclusive leads to your website.

Sources to get quality leads
As a smart auto dealer, you should embrace all that the Internet offers. In order to survive, sustain and succeed in today’s competitive environment, you should take advantage of all the tools that are available; such as SEO, PPC advertising, e-mail campaigns, and an aggressive social media marketing strategy.

SEO
Automotive SEO is one of the major sources, which provides quality online leads for your dealership. A solid automotive SEO strategy lists your website among the top rankings for all your keywords. Ranking on the first page of the search engines makes your website credible, which in turn provides more traffic, more quality leads and eventually more sales. Proper optimization of home and inside pages brings up all the content related to services and products you offer – making it easy for the customers to know about your services.

PPC
Pay Per Click advertising involves purchasing sponsored links on the top of page of a search engines. These campaigns can generate instant sales to your dealership if used within the right context. PPC attracts highly targeted traffic to your dealership based on the keywords you have selected. An important aspect of a PPC campaign is that they can be launched quickly, which ensures that you get quality leads in no time.

Email campaigns
E-mail marketing is one of the most effective marketing methods that generate quality leads. Email campaigns increase sales, downloads, inquiries, registrations and overall sales. Through email campaigns, dealers can contact potential customers on a regular basis, increase customer loyalty by sending newsletters or other information related to products or services they offer. Through email marketing, dealers can target large number of customers with minimal budgets. In short, it is a cost effective, highly responsive and opportunistic medium to generate quality leads.

Social media marketing
Millions of people are using social platforms like Twitter and Facebook on a daily basis nowadays. It is one of the latest and the fast growing marketing base today. High-quality social media content can raise brand awareness and consideration levels. It can also change customer perceptions of a brand. Social media marketing improves your dealership’s reputation online and thus provides quality leads.

Automotive dealers can get quality online leads using Search Engine Optimization along with the other three campaigns mentioned above. But even today, many auto dealers are still not embracing these highly effective marketing campaigns because they either fail to understand them or they think that it is time consuming and difficult to implement. If you are one from them, it is very important for you to approach a reputed internet marketing firm that specializes in helping automotive dealers, to get quality leads that result in sales opportunities.

Procurement solutions for Automotive

Its just a great feeling to drive my new car! With this pearl of technology I can conquer the world and experience lots of adventures. The leather smells really nice and with my new sunglasses I am completely the king of the world.

Did you however made any thoughts about the complexity of designing and manufacturing your fancy car full of great and modern things? Creating a safe, nice, dynamic and environmental friendly quality car is not an easy task.

Just not difficult to understand that all the processes secured by car manufactures and their tier suppliers will need to reflect all these requirements in a shorter and shorter timeframe. Changed market expectations have indeed forced the automotive guys to accelerate nearly everything . with occasionally negative consequences in terms of quality.

Also the procurement solutions used in the automotive industry are known to be one of strongest of all industries and are often referenced by many other people as the target or objective to be reached.

Hereby just some examples of the high maturity level in this functional field:

– elements like just-in-time (JIT) and just-in-sequence (JIS) are on top of the logistical pyramid

– the audit mechanisms used to validate suppliers are very detailed and challenging

– the end-to-end process and cost-effective approach from innovation up till industrialisation are strongly followed and documented

– risk analysis and creation of contingency plans is a well-known sport

– the early involvement of specialized suppliers with the engineering community of car manufacturers speeds up the process while (hopefully) securing an intense and early match

– the more sophisticated cost-reduction methodologies like VA/VE, reverse auctions, standardization or simultaneous engineering are used on a daily basis

– the streamlining of material flows and reduction of inventories is well developed

– the push for yearly cost-reduction or productivity via supportive process improvements is a quite familiar topic Without any doubt there are major differences between the various players. Just like a Jaguar is different to a Mercedes or a Volvo is different to a Peugeot.

Also the supply chain models and organizations are not exactly the same for the after-market compared to the original (high volume) market.

Just talk to specialists in procurement solutions for automotive to learn more. Lets hope you are not driving your car blindly!

Constructing Automobile Dealership Web Site Using WordPress

When wordpress first came out in 2003 it was purely a content publishing platform. Because the years have gone the platform has developed into a fully practical Content Management Program. Everyone from a freelance blogger to a fortune 500 business have utilized this function wealthy platform to manage their web site. Automobile dealership web sites have a complex set of specifications not normally discovered in other industries. The power to easily handle and edit the website content can make utilizing wordpress for an auto dealership website the apparent choice.

WordPress could be custom-made to fit any software and an automobile dealer is no various. Everyone from the utilized automobile lot towards the biggest dealership in city can use wordpress to power their website. The cause that wordpress is such a no brainer is how simple it is to maintain and update.

Somebody without any prior information can learn to make use of wordpress and begin publishing content material within minutes of being shown how. Automobile dealerships change their prices, and ad campaigns about as much as our authorities adjustments its thoughts. This plays correct into wordpress’ strengths. Using an image slider this kind of as NextGen is a superb way to showcase an utilized or new vehicles functions with pictures. You are able to effortlessly edit the descriptions for every picture also. For instance if there was a picture with the interior you can add a description that would checklist all the interior features present for that vehicle. If you want to make use of one picture with some features you can use Wp1Stop’s auto dealership stock plugin.

Most auto dealerships and automobile salesmen alike would like to promote each automobile on the street. Using wordpress for an auto dealership website will allow the site to fetch rss feeds of the nearby car dealers. Not only can dealerships display pictures and features however they can checklist cars for sale directly on the web site using the addition of a third party plugin. Shopp Plugin will be the preferred answer for an automotive ecommerce website. Even when the dealership doesn’t plan on selling directly from your web site they can nonetheless collect customers information for use in advertising at a later date.

Aweber is a superb way to integrate an autoresponder that will retailer the user’s email and name inside a database. Dealerships will then have the ability to keep that person in their product sales funnel so along as they don’t unsubscribe. The automotive industry could have used some huge setbacks lately with the bailouts and now Toyota seemingly incapable of performing anything right. By using wordpress for an auto dealership web site one can be assured that content material is up to date and all the leads are becoming adopted. Putting in plugins to extend the functionality of wordpress is another fantastic cause for automobile dealers to turn to a wordpress platform.

Make Your Automotive Direct Mail And Multi-channel Marketing A Success

The automotive industry is a very competitive market with huge revenues and high grosses. Auto Dealers are faced with many decisions monthly in regards to their marketing and advertising budgets. One area that has become very popular amongst the dealerships is Automotive Multi-channel marketing. Automotive Multi-channel Marketing is when an auto dealer combines both the traditional direct mail campaign along with the digital online advertising. Dealers see the benefit of killing two birds with one stone and by doing so their website rankings benefit from it. Print Auto Mail has accomplished this by developing a highly integrated Automotive Internet Marketing Campaigns coupled with the automotive direct mail campaign. This multi-channel combination can not only help dealers get placement on search engines, but also receive greater response rates and a higher ROI.

According to a survey, nearly 73% of the car purchasers today responded to their direct mail advertisement. This is one of the biggest reasons why most of the automobile dealers and manufacturers continue using this marketing method. Automotive campaigns that utilize the Multi-channel Marketing method can be custom-designed so that they can easily fit all types of advertising budgets. An automotive direct mail campaign can be just as simple as a postcard or complex as a strategically designed mailer that is coupled with the automotive multi-channel marketing. These marketing efforts can also include the excitement of grand prize winnings, door busters, and special invitations can all be developed based upon the type of budget you have.

One should use automotive direct mail marketing in such a manner that it would support their Dealership and also offer cost effective techniques to attract more customers. Most of the companies that deal with direct mail provide price breaks in volume mailing and or when it”s coupled with Automotive Internet Marketing. The higher quantity of mailers sent, the more you will save for each piece. Like other types of marketing, direct mail can help you achieve success if used in a right manner. You want to make sure you select and Automotive Direct Mail Company that offers multi-channel marketing and is more interested in your dealerships success than their bottom line.

An important thing that you should remember is that you can target specific audiences by using the different forms of automotive direct mailers, such as New Car Mailers, Used Car Mailers, Automotive Lease and Loan Mailers, Buy Back mailers, Registered Owners mailers, Database mailers, Credit Score Mailers, Tax Mailers, Bankruptcy Mailers, and much more. The right automotive campaign for each business is different, but you can always base your decisions on relevant statistics along with best practices. With this kind of marketing and the proper usage of the prospective list of clients you are targeting you will maximize your advertising response. Apart from choosing a proper mailing list, it is very vital to decide the contents of your mail campaign. Whether you want to offer a coupon, a payment assistance voucher, special offers or discounts to Military, or to create high traffic by placing a personalized embossed plastic credit card, or key attached to the mailer; this kind of marketing will definitely increase your sales and your bottom line.

Another thing that can help you attain success in your automotive market place is Automotive SEO. Automotive Seo will help to enhance your rankings on the search engines and at the same time will improve the visibility of your website.