Myths Of Airport Advertising India

Airport Advertising India is a prominent Advertising Platform that has always been adopted by the top brands for various promotional campaigns. However, there are still a few myths that circulate in the industry circles about this medium. These ill-researched notions are the top reasons why some of the brands are still hesitant in contacting Airport Advertising Agencies in India. This article discusses these myths and points out the reasons as to why they are nothing but highly inaccurate conjectures cooked by sources that chose to be unmindful of the facts.

High Cost

This is the first factor that comes into question. Brands opting out of the medium due to its high costs are common occurrences. Though it is true that Airport Advertising does cost higher than most other mediums, it is only the first half of the tale. What the myth propagators conveniently overlook are the High Returns on Investment (RoI) that the medium offers. The RoI from the airport medium is, in fact, way higher than even the media that cost more. Looking at only the investment part of the platform without considering the returns part at all is either a short sightedness or reeks of an intention to create myths. The brands, that have become royal patrons, know that the high returns, commanded by the medium, make the cost a worthwhile investment.

Only Selective Audiences

A reason why the relatively smaller brands do not include the discussed platform in their media spend is that they have formed an opinion that it is for those looking for an affluent audience only. It is true that affluent audiences form the cream of an Airport Audience, but with the surging popularity of low cost airlines, the upper middle class has also become an integral part of the audience. This new opportunity is only likely to grow with the Tier II and Tier III cities in India set to gain their own airports. With their number to reach 400 by the year 2030, there are whole new dimensions to the audience types that will be incorporated into the medium. One of the reasons why such a decision received a boost is the encouraging response received by the low cost carriers.

Time Consuming

Another impression, doing the rounds, is that due to the nature of the medium, a campaign would take much time in getting launched. Considering the large sizes of airports, this viewpoint is understandable. However, the reverse is true; as such a big transit point requires functioning at a highly organized fashion. Contrary to the stated myth, installing displays at the airports take much lesser time. The record time for complete installation at 4 airports in India and client intimidation, as set by TDI International India (P) Limited, is merely 13 hours from the signing of the contract.

Hassles

Airports are some of the most heavily guarded civilian places in the world. The impression that attaining the necessary clearances might involve hassle-filled procedures is understandable in this regard. However, the AAI ensures that the Advertising Licenses are given only to the agencies that have the requisite resources and experience to run campaigns in the prescribed manner. Due to this stringent selection, operational hassles are only at the bare minimum at the later stages. In fact, if the agency holds exclusive rights on the airport, these hassles do not exist at all.

The Airport Medium is often referred to as the king of OOH in India. Brands that have benefitted and are benefitting from the medium will second that reference. It is tragic that, due to the above myths that float in the market, some of the brands stay away from the rich benefits of the platform that has been accorded the highest position in Advertising in India.

Effective Free Classifieds Advertising for Business Success

Free classified ads, as the name denotes, are cost free unlike in the earlier times where one had to spend money in order to place ads in newspapers, television etc. With the invention of internet technology, the methods of advertising have gone through tremendous and beneficial changes. People have begun to advertise their sales and services online. Through these classifieds, people post ads of cars, mobile phones, accessories, and furniture and property dealings. Posting on Free classified ads has become an inexpensive, faster and easily accessible way of advertising today. Dont you think so?

Ireland classifieds are very useful in the business world contrary to the belief that these are not very prospective. Many of these sites at free Ireland classified ads are free of cost. There are a number of free links and sub links. These are also advantageous in adding business links to the ads and a huge money saver.

These days, a number of sites are offering free classifieds. They are very effective in promoting business. Free ads Ireland is useful in many ways. Since people always want to buy and sell something or the other. Internet and its technology have brought a great change in the way people are buying/selling things these days. By using free classifieds you can not only avail the best services in Ireland but also provide your business services to browsers. Small businessmen post small ads that are attractive along with their email address, so that browsers attention gets grabbed and they will contact the seller for further information about the product. Free ads Ireland also create the possibility of buying economic and needed things. Purchasing online is a very convenient, easy and selected way of purchasing. Now days, everybody wants to bargain or get things free and so, classified ads are a great way to begin way to begin with. Do you agree with me?

Do you know that there are a number of ways to earn money online in Ireland? Let us see how…There are full time as well as part time ventures that help you earning money online in Ireland. This will assist you in analyzing your capabilities with an online job. But bewareone must hold on to the regular job offline as well. The easiest way to earn money is to tie up with ad companies. Create your own blog. Another way is through marketing. If you are sound in English skills, you can start writing online content for site owners. Setting up ones own site and optimizing it can ensure that your site is on the top list and can easily be found by browsers.
What is blog writing? Earlier blog writing was used for expressing opinions and personal views. But now, it has turned into a popular activity of earning money online. Posting ads and writing for blogs is the easiest and economic way of earning which again depends on the traffic it can generate. Companies reading your ads/contents to their liking may want to hire you on a regular basis.

In the past, people had to read the news papers listen to the radio or personally go shopping to make the purchases, but with the advent of internet technology businessmen are cashing in on free business ads globally. There is no product today which is not advertized online, be it books, mobile phones, cars, medications, accessories etc by the internet marketing companies. The final goal of promoting the products and services is to get their sales and profits increased via free classified ads. Free internet classifieds have taken over the business world are the most sought after means of keeping in touch directly with buyers and sellers alike. This in turn is generating a huge saving and profits to both the parties. So, go ahead and create magical wonders for yourself and your business.

Diversity Of Outdoor Advertising

If you catch a train in New York City during weekends, you will find yourself caught in another era. To promote the season two of HBO’s Boardwalk Empire, a vintage subway train that was used in 1917 until 1969 replaced New York”s normal train on weekends. If you are, however, around London, you will find 3D white paper- machete horses leaping from Foam posters instead.

These creative Outdoor Digital Advertising campaigns were able to attract the attention of people by standing out from the background and being different. They had the ability to surprise and delight people and made them notice their advertisements instantly. Their advertisements turned into tourist attractions with people taking pictures and videos and posting them online which gave them a huge amount of exposure. This is one of the perks of outdoor advertising. Advertising outdoors gives you dozens of opportunities to create outstanding campaigns with various platforms that you can use for your innovative strategies. With outdoor advertising, your advertisements are not kept inside a box. Instead, they come alive.

LivingSocial executed a two- day stunt in London by making use of Taxi advertising. Unsuspecting passengers were given a choice: whether to continue to their destination or to roll the dice. With rolling the dice meaning that they will be given exciting new experiences such as chess boxing, pole-dancing, fitness classes, chef master classes, a speedboat ride, and a wildlife adventure in the courtesy of LivingSocial. Their strategy really worked well in showing their brand promise in a creative and unexpected way. Another perk of Outdoor Advertising is that you are able to give your audiences unique and personal experiences ” an adventure they will never forget, in this case ” that effectively communicate your brand message.

If you happen to be in a beach and are in desperate need of a sunscreen or if your phone or iPod is out of battery, do not fret. Bus stop advertisements in Australia, Chicago and New York have exactly what you need. These days, advertisements are not just something to look at and to tell you what you have to buy in order to get what you need. Instead, they give you what you need right there on the spot, while waiting for your bus of course. Outdoor advertising enables advertisers to target customers effectively and efficiently. Your advertisement can be at the right place at the right time. And by giving your consumers a useful and relevant experience, they will surely be convinced by the effectiveness of your brand.

And lastly, what about an advertisement that cures you of your boredom? Walk down the underpass in Orchard MRT Station in Singapore and you will find the latest virtual reality technology that allows commuters to participate in a game (which also doubles as an advertisement). Outdoor Advertising Specialists havecreatedmore diversified outdoor advertisements with numerous possibilities to attract, create fun, become useful, and interact with audiences.

Career Openings For Freshers In Advertising Industry

To stand firmly in the race of competition, industries are trying to their fullest extent. Because of which the marketing and advertising industries are immensely growing. This growth has made companies to recruit not only experienced professionals but also fresher. Advertising industries always look for those candidates who are creative and generate smart ideas. Jobs for fresher in advertising industries are many because companies are always in search of fresh ideas and those who are having out of the box thinking ability. Not only small industries but big organizations also hire fresher in many departments.
An advertising agency plays a major role of serving their clients to connect with their customers by making use of innovative advertising practices. Radio, television, print, and internet are major sources, used by these agencies. The scope and size of advertising agencies differ as per companies. Big and recognized organizations provide advertising jobs in many fields like market research, video production, copy writing, event management, client servicing, television and film, direct marketing etc.
Fresher job vacancies are mostly in the field of direct marketing. Candidates are hired probably as a junior executive or management trainees for client servicing, market research and media research departments. Their task is to search for new business opening, understand needs and expectations of client, selection and finalization of media for advertising and many more.
Entry level openings are many in client servicing department. The candidates must have good command over communication for working in this department because they will be the link between the agency and customer. They have to understand the needs of client and communicate this to the agency and also idea of agency to the client. A fresher must be able to sell the idea and collect right information from the market and for this command over communication is must.
Creative department is the heart of advertising agencies. Rather than experience, candidates stand out by the quality of ideas in this department. Creative group is the team of creative directors, art directors, photographers, scriptwriter, graphic designers and many more. An advertisement copy is created by this department. Candidates who are graduates and have knowledge of Photoshop, fine arts or coral draw with good communication skills are quickly hired by creative department. The number of fresher jobs available in this department but the candidate must be well equipped with the basic skills like creative mind, writing skills and ability to visualize ideas and put them to live. They should be able to stretch themselves and ready to meet deadlines.
Advertising fields are not only related to one area but today many new areas of digital marketing, image management, event management etc. are associated with these agencies. Internet marketing is another field that has bought lots of career openings for fresher in advertising industry. Many specialized advertising courses are today available to get into advertising industry, to develop a good career.

Importance Of Advertising For Organizations

This is an era where all wants to be well informed about all the subjects. All wants to be well versed about their surroundings. Advertising helps to keep the consumers informed about whatever new products or services are available in the market at their disposal. Advertising is one of the helpful factors in spreading awareness about recently launched products or services that is useful for consumers and potential buyers. It also helps the business as well as the economy to grow and makes the consumer aware of the various choices available to them.

Advertising is very important in the world of competition. It is important for both seller and buyer. Advertising introduces different brands of same product. Advertisement tells about qualities of each brand, and then it is easy decide that which products to buy. Advertisement plays an important role in shaping new consumer culture. In an organization, which is new it is through proper ads that can bring their business in focus. For success of any business, consumers play a dominant role. If the consumers are satisfied then the profit of business is fast, and it can be done through proper advertisement.

All over the world, advertising plays an important role for contributing to economic growth and also individual marketing organizations. However, role of advertising differs. For some organizations, little advertising is enough rest of the work is done by promotion team. While, for small companies advertising may consist on very small scale, such as placing small ads in the classified section of a local newspaper.

However, advertising is among consistent used tools for most organization in order to create customer awareness and well as to increase awareness of potential buyers. It also helps businesses to meet marketing objectives. This includes regularly developing advertising campaigns, which involve a series of decisions for planning, creating, delivering and evaluating an advertising effort.

With increase in Global completion and leadership, organizations require proper promotion of the company, its products and services. At this point, ads can play a vital role. For creating strong partnerships between the leaders of organization and those chosen to run the organization, advertisement is the bridge. The main purpose of business is to sale and earns profit. If the targeting audience is not aware about the organization, how they can trust it. Advertisement creates awareness among the chosen one who runs the organizations. Thus hinting upon the key words in advertisement and proper placing of ads can create difference in business.