Effective Outdoor Advertising Techniques Inflatable Advertising

Outdoor advertising is an affordable way to gain high-frequency visibility to your target audience. There are many forms of Outdoor Advertising. You have conventional forms such as billboards, vehicle advertisements, or street furniture. On the other side of the spectrum, you also have more unconventional means of advertising that hold equal, or more, opportunity to draw attention. One of these more popular unconventional forms is inflatable advertising. In this article, we will discuss some of the advantages to using Inflatable Advertising as an affordable way to enhance your brand.

What is Inflatable Advertising?
Inflatable Advertising is any type of commercial signage that is intended to be filled with air. They can have any type of shape imaginable and come in sizes that can range to handheld to hot air balloons. Custom inflatable shapes, blimps, balloon replicas, balls, air filled display boards, are popular forms of inflatable advertising. Below are the benefits of using inflatable advertising:

High-frequency visibility
To help enhance brand image, you want your advertising as simple to remember as possible, but also as visible to as many people as possible. Imagine being at a festival, convention, or fair working hard to increase exposure for your brand to the public. Now, also imagine an extra large blow up of your company logo, mascot, or signage that overlooks the masses. When youre outdoors, youre fully utilizing commercial space when you can demand consumers attention with a gigantic balloon or blimp.

Its Unconventional
This is by far not your average advertising. It gives a high regard to creativityinflatables are fun! Kids love them. Inflatable Advertising commands attention. Commercial balloons sport brilliant colors and shapes, and because of the 3-dimensional natural, thousands will see it from any direction.

Limitless use
Large billboards and vehicle signage are often large and cumbersome to try to store and reuse. Because of their nature, these forms of outdoor advertising are usually painted, printed, and torn down when done with. Inflatable advertising of company signage and logos can be easily deflated and stored until the next use.

Convenient
Inflatable advertising is highly convenient. Since most of the space it is taking up while on display is air, you can accomplish filling a massive amount of space with little material. When you deflate it, it can be folded neatly and easily carried away as a tent would in camping. For the potential size of your inflatable, the ability to deflate and ship the piece is incredibly convenient.

The Benefits And Drawbacks Of Using Avatars As An Advertising Media.

INTRODUCTION
The internet has come to stay; it came with it a gradual revolution which has improved the views of men about every aspect of human life and business processes. The use of avatars on the internet is one of the gradual changes that are happening to our world, they are animated computer characters that exhibit human like movements and behaviors. Efraim Turban et al (2008:867) Personalized information is now presented in interesting ways instead of looking at the internet as a communication media, we looked upon it as an information environment very similar to a biological environment Peter Small (1997) Advertisements in electronic commerce can now be done with the use of animated computer characters bringing a kind of naturalness to user experience online.

BODY
Internet users are now getting more addicted to the virtual experience being offered on most sites now. Facebook, Yahoo, Vivaty and more now use avatars to improve social networking and increase the euphoria felt by online users. Come to think of it, people derive so much pleasure by identifying with a winning character in a real world situation in a virtual world.

Daily advancements in technology has gone to the level where e-tailers like H&M, Sears, Speedo and adidas allow customers to purchase avaratised versions of their products for online displays. Thus, the benefits of virtual experience enhanced with avatars cannot be overemphasized, they include:-

Improved online sales
Some Companies have increased their sales exceedingly through the use of avatars, an example of this is Mattel, the maker of Barbie that extended her popularity beyond children and must have made increased profits through the increased online activity courtesy of avatars. Efraim Turban et al (2008)

Improved online shopping experience
The users of online shopping facilities get improved experiences; they now enjoy human interactions and real world feelings when shopping online. This replaces the soulless nature of internet transactions that was previously known.

Improved customer loyalty and better online support
Two companies targeting similar age groups might need to outdo each other in order to prove to customers that they have their interest at heart. This could mean that the best company with the use of avatars might retain more of its online customers while dragging more from the other company.

Simulations of real world experiences in electronic forms
Real life experiences are felt online when avatars react in corresponding emotions to different actions of the user depending on what is happening online at the time.

E-learning gets better
With avatars, e-learning becomes better, for example Noah the virtual instructor

Other benefits of using avatars include:
Improved online entertainment for Children
Improved relationships through online social networking
Branding of individuals and businesses
Removes the soulless nature of human-computer relationship
Advertising done with computer characters
Virtual products are highly promoted
Testing of numerous store designs is possible

The drawbacks of using avatars also includes the fact that they are
Sometimes annoying and intrusive to users
Just like so many appreciate the virtual experience of real world feelings online, there are cases when online customers get irritated because of the unusual nature of avatars that to them are not quite necessary.

Very expensive to create in 3D
The cost of the 3D technology involved in digitizing objects is presently enormous.

Installation of certain add-ons
Sometimes add-ons are needed to be installed before a computer can benefit from the interactive abilities of avatars. This ability is hindered unless the computer user activates the add-ons that are pre-requisite to the functionality of the avatars.

Age differences (Children could get fascinated while adults gets irritated with the avatars)
It should be expected that most children of below their teens will surely appreciate an avatarised shopping while the adult generation might find it uniteresting and annoying.

At the same time
Loading 3D effects might be cumbersome
The idea is not easy to sell to top brands

CONCLUSION
Some examples of avatars are
Les Power in the Flex your power show
Herman the bug
Noah as the virtual instructor
These avatars are not necessarily intelligent; they behave in the ways that have been preconfigured in them. My interactions with different avatars revealed that though some individuals might be indifferent to whether there is life on the internet or not. The use of avatars will continue to increase with more 3D technological advancements removing difficulties on a daily basis.

The Disadvantages Of Subliminal Advertising

Due to the complexity of the human mind, it has various levels of consciousness: the state of dreaming, conscious-rational and lastly the subconscious level. This last level is one which is not able to function through logic or reasoning abilities, and cannot differentiate between what is real and what is fictional.

Subliminal messages sent into the subconscious mind gives it the foundation to grow the message into reality. It is a form of thought-controlling, as there is a link of communication between the subconscious and the conscious mind, allowing it to affect each other. Hence, there is much controversy surrounding the use of these subliminal messages, as hidden persuasive messages have been used to influence audiences. Such incidents are commonly found in commercials and advertising, and in rock music. There has been much criticism on the use of insidious subliminal messages to maximize revenue.

Subliminal messages used in advertising or subliminal advertising, are most of the time consisting of brief visual or audio messages that our brain does not consciously register what it has seen or heard. Most of the time, there is less than 25% chance that the message will be picked up by the conscious, and is used to provide stimulus for action.

Subliminal advertising does exist. In actual fact, very little marketing agencies endeavor to input such messages due to the powerful impact that they can place on the audience, which would lead to overwhelming bad press that would be received if the subliminal message was found out. This puts off any potential benefit that the subliminal advertising may bring.

According to an April 2006 issue of the New Scientist, research has proven that subliminal advertising messages do work, under the right conditions. The researchers also found that priming only works when the prime is goal-relevant. In plain English, this means youre potentially going to buy a product that quenches your thirst only if you were already thirsty anyway. Subliminal messages are therefore more effective in priming a target audience to choose one brand over another, rather than in recreating an real need for the product.

While it is has yet to be sufficiently proven that the brief subliminal messages can affect your behavior without you knowing, it is still arguable that subliminal advertising can be more effective than normal means of promotional communications which people are consciously aware of.

Adwords Fundamentals Groundwork For Google Advertising

The Ad formats which are used on Google advertising, the key area of bidding and budgeting for a campaign, along with measuring outcome and optimizing the results are also key areas which are discussed in the study material.
The Google AdWords Advertising Fundamentals is one of the four exams which can be taken in association with Googles AdWords platform. This exam focuses more on the basic aspects associated with the advertising framework associated with Google and thus tends to include all necessary underlying details. The exam is also denoted by the code AdWords Fundamentals Exams and has been utilized by online advertising specialists to demonstrate their understanding of the framework associated with Googles AdWords framework. This article focuses on some primary details associated with the certification and also talks about the preparation options in this regard.

Basic Details:

The AdWords Fundamentals Certification Exam is a 120 minute long exam which entices exam questions from the fundamental aspects associated with advertising via Google AdWords. You need to score at least 85% marks in order to pass the exam. Furthermore, if you fail the exam, you can re-take it within the next seven days. Lastly, you need to renew your certification every two years by giving the exam again in order to stay certified as a Google expert.

What is it About?

The Google Adword Advertising Fundamentals exam focuses on the groundwork which you need to establish if you want to advance in the online advertising industry as it provides an introduction to the AdWords platform followed by the key aspect of account management. Furthermore, the test material associated with the exam also talks about defining what a campaign is and how to manage ad groups which are a key instrument in the advertising process. Moreover, the AdWords Fundamentals Test Material also includes keyword targeting which is the primary gist of the AdWords framework.

The AdWords Fundamentals Study Material associated with the exam also takes into account the targeting options such as location and language to enhance the advertising approach. The Ad formats which are used on Google advertising, the key area of bidding and budgeting for a campaign, along with measuring outcome and optimizing the results are also key areas which are discussed in the study material. Lastly, there is also a PDF document associated with Google Adword Advertising Fundamentals which is available on This Link.

How to Prepare?

The exam might look easy at first but the exam questions are quite tricky in nature, and thus it is recommended that you should prepare thoroughly from various sources. In addition to the AdWords Fundamentals PDF link mentioned above, you can also take a self-study route as well. In this regard, you can at first create an account on AdWords and look around to get familiar with the exam since signing up is free of cost and you will be able to familiarize yourself with the outlook of the platform.

Furthermore, you can also utilize AdWords Fundamentals Sample Questions which are easily available from online resources. The advantage of using these sample questions for preparation is that they are an ideal choice of finding out the nature of the AdWords Fundamentals Test Questions that you might have to face in the actual exam.

Conclusion
To conclude, it can be suggested that this certification is a key milestone in the Google Advertising framework and will develop the groundwork that you require to excel in the realm of digital marketing.

Buy Facebook Followers Ensure Cost-effective Business Advertising

Doing business has become a lot easier than before yet the competition is growing rapidly. If you are not being capable to comprehend the sense of the statement completely then you need a little more explanation. So, here goes the explanation and that is these days you need not have to put a lot of money to start your business or go around a distributor or a business house to sell your product. The only thing you need is a computer and internet connection and a unique idea. As long as you have these things you can be sure that the business is on. The power of social media is rapidly increasing and here goes the opportunity for the startup businesses to come under the limelight. How to make your business famous over social media? The answer is Buy FaceBook Followers.

Know the Procedure

The biggest part of the business is indeed advertising and these days you need to do advertising with a better idea and make it attractive. If your idea for advertising is unique then people will be attracted and come to your website and if you think that it is not enough for you, then you must try to Buy FaceBook Likes. This way you will be able to generate more traffic for your site and you will be able to take your business to another height. For doing business you must know about the procedure, only then you can excel in your attempt.

Is It Ethical?

When it comes to Buy Followers for different social media platforms, the basic question that comes to our mind is are these methods ethical? Well, to be honest this is the only way you can gain fast reputation on the internet. Find a service provider which caters only organic followers for your social media profiles. The more you can buy Instagram followers, the better you have the chance to enjoy social media reputation for your business. It is one of the best ways of ensuring quick brand recognition for even a small business.

How Much It Costs?

If you want to Buy Pintrest Followers and Likes, it is obvious that you have to plan for some expenditure. However, this expenditure is minimal when you compare with the expenditure with traditional business advertising. Hoarding, bill boarding, leaflets, brochures, etc. are considered as traditional business advertising tools, which are effective yet costly. Whereas online advertising through social media is always a cost-effective choice.