Ooh Advertising Out-of-home Advertising Boosts Impact Of Other Media, Delivers Sales Lift

Marketers looking for evidence that out-of-home advertising can improve sales and amplify the effectiveness of their other advertising need look no further than a new study from Clear Channel Communications and MarketShare Partners.

The study, “How Out-of-Home Advertising Works,” examines the return on investment of using out-of-home advertising as an ingredient in a larger marketing mix. Specifically, the report finds OOH advertising provides a significant, incremental sales lift that equals, or is often greater than, other drivers.

“After careful analysis of thousands of marketing optimization models, and considering decades of research and applied marketing science, independent research from MarketShare Partners conclusively shows that OOH is an effective marketing vehicle and should be included as a component of the optimal marketing mix across a broad range of industries,” said Debbie Reichig, senior vice president of Business Development and Marketing at Clear Channel Outdoor.

So what can marketers expect from OOH advertising? Quite a lot, actually. A press release announcing the report outlines some of key benefits, including:

*Adding OOH in the media mix, for industries and products where it provides observable sales lift, makes other media more effective.

*OOH can provide a significantly higher sales lift in conjunction with TV when the creative messaging is coordinated across platforms.

*OOH can provide a significantly higher sales lift in conjunction with radio when there is a call to action.

As I’ve discussed before, out-of-home advertising using a medium such as digital signage networks is making great strides these days. Recent developments in technologies and techniques to count audience elevate the stature of OOH advertising in the minds of marketers and ad agencies alike.

The latest study from Clear Channel Communications and MarketShare Partners advances the medium further still. It not only demonstrates how OOH ads can provide a sales lift when used together with radio and TV advertising, but it makes specific recommendations on the optimum allocation of marketing resources to out of home.

The study finds the best allocation of marketing dollars to OOH advertising falls somewhere between 5 percent and 25 percent of the total advertising budget for most products and brands.

While some may discount this study as self-serving -after all Clear Channel Communications recently announced its recommitment to OOH ad networks and is one of the largest purveyors of outdoor advertising in the world- to do so would be shortsighted in my opinion. Sure this company has an interest in OOH advertising, but both Clear Channel and MarketShare Partners have an equally strong interest in protecting their reputation in the industry. To do anything other than to look honestly and completely at OOH advertising in the report would be harmful to both enterprises.

I applaud the companies and the release of “How Out-of-Home Advertising Works.” The study offers the advertising and marketing communities key insights at this important stage in the development of OOH advertising on digital signage networks. Not only does the study demonstrate how OOH advertising can help marketers achieve their goals, it quantifies what portion of their ad budgets should be allocated to this medium to maximize the effectiveness of their advertising efforts.

Tips to Remember with Online Classified Advertising

If you believe that online classified advertising is ineffective, you might be mistaken. The proof lies in the success of classified advertising sites such as Craigslist and GumTree that have shown how efficient this medium can be on the Internet. Placing a classified ad is an excellent way to promote your products online in a cost effective manner that receives great exposure. This article will look at some simple online classified advertising tips you can put to use in your own Internet business.

First of all, putting together a good classified ad is a matter of focusing on your core marketing message. You have to figure out what response you can expect from your target market to your offers as well as what they find appealing. An ad is the channel through which your targeted marketing message will end up in front of your potential customers. Once you completely understand this idea, you will find it simple to create an ad that is attractive and also generates a high response rate. Formatting your ad correctly is important because ultimately, the performance of your ad depends on how well your ad is being presented. You have to stick to the site’s guidelines as well as making sure that your formatting is done properly. The first factor that will influence your prospective clients is the presentation of your ad, whether or not it looks professional, despite the fact that there are many other issues that will play a role in the type of response you get. You will find that your rate of conversion will go up.

For excellent results, focus on the title of your ad. Effective headlines are the key to creating ads that generate results. The goal is for your prospects to be drawn to your ad as well as to understand what it is about as soon as they see it. The goal is to inspire curiosity in your prospects while also attracting their attention. Don’t make the headline too long; keep it short and to the point. Just make sure you include your ad’s biggest USP in the headline itself, so that the prospect knows what to expect. You can clearly see from this article that online classified advertising will continue to be successful. In the coming years, there will be more people accessing the web through various devices, which means traffic to classified sites is going to shoot up. The aforementioned tips will help you make online classified advertising work for your business and enjoy increased targeted exposure so to get the most out of it make sure you employ these tips. Due to a high level of competition you will have to act consistently to make sure you are a step ahead.

Web Advertising In India Best Option For Online Digital Advertising In India

The dawn of the internet era opened up amazing new possibilities for Web Advertising in India which is part of Digital Advertising in India or also famous as Online Advertising in India. Thus with its rising urban and educated population there is a tremendous opportunity for Online Advertising and Web Advertising in India.

Indians are rapidly adopting internet as a means for entertainment and education, not only on their computers but also on mobile devices. Even Mobile internet figures are rising at breakneck speed, which augurs well for the growth of Web Advertising in India. Growth and new business opportunities exists for the online advertising industry in India, due to a large youth population, popularity of social networking sites, growing e-commerce trade, increase in educated population and broadband connectivity, as well as decreasing internet and telecom costs. Moreover, entry of foreign e-commerce companies is also expected to drive the market for Online Advertising in India. Digital Advertising in India is also predicted to grow with the popularity of online services, thereby driving the demand for digital advertising services.

Web advertising will also be the fastest form of advertising in the coming years, but will still be a small portion of the Online Advertising in India. Search Engine Promotions, Banner Advertising, Website Promotion, Email Campaigns and Reciprocal Linking are the most popular methods of promoting your site due to the efficiency, reach, and effectiveness they offer. Among the various Online Ad categories, Digital Advertising in India has always been the leading segment. Sectors such as travel, Banking, Real Estate, Tourism Industry, Telecom, Auto and Online publishers dominated the Digital Advertising segment.

The main aim to advertise is to hike the consumption of the concerned company’s product/service and to create a brand name of their products and service in the minds of the audience. The right agency can help you use numerous methods to promote your business online and generate targeted leads. It should not be typical advertising organization. Rather it should employ a wider choice of disciplines that approach the advertising challenge from many different fronts: Branding tactics, Internet Marketing, Internet Advertising, Promotions, Marketing Collateral, Website promotion, Internet Media, Search Engine Optimization, Event Marketing, Corporate Branding, Social Media Promotion, and anything else that helps move the sales curve in the right way.

NriGujarati is one such pioneer Web Advertising and Digital Advertising Company in India which provides the complete pin to plane solution of all kinds of advertising and marketing such as Web Advertising, Online Advertising, Digital Advertising in India, Internet Marketing, Display Advertising and all.

Now-a-days as the number of Internet and phone users in Gujarat is increasing rapidly, online medium is set to play a bigger role in advertising, enabling marketers to reach out to a bigger number of target customers even in Gujarat. Online advertising and marketing techniques have become the buzz words for creating brand awareness and building credibility, among business initiatives online. The Online Advertising services of NriGujarati web portal helps their clients to get closer to their target audience, strike a good rapport with them, increase their site traffic and generate leads.

As Online Marketing in India is a bit trickier than the regular advertising methods, it is of great advantage if you choose a qualified marketing company to handle your online advertising. For more detail about online advertising and internet marketing in Gujarat India you can contact us on “[emailprotected]” or call on +91 93741 28353.

Aerial Advertising A Novel Concept

If youre looking for a new and different way to get your companys message across, consider aerial advertising.

It might not seem like the most obvious, reasonable use of your advertising dollar, to employ plane advertising, but humor us for a moment.

Think about the myriad of ads you see and read on a daily basis. There could be hundreds, when you consider the newspaper advertising, the ads on the radio and television, and billboards.

Now think about the ads you have seen and ask yourself how many you remember. Maybe you remember the nearly naked woman, but anything else? Do you even remember the product she was selling? Do you remember the ads you saw for energy drinks and jewelry?

Its likely the answer is no. But you might likely remember that plane flying over the beach last summer. You remember what it looked like, what it sounded like, and best of all you remember the banner it was towing. Thats because aerial advertising is one of the best uses of advertising dollars. People remember the message they see when its towed behind a plane.

Why do people respond well to airplane advertising? Its likely due to the novelty factor. We are bombarded with more traditional advertising, but plane advertising is novel and unique. Its unusual and different. People see the airplane messages and they think about what they saw. They might remember the product long after the plane is out of sight and the airplane advertising is long gone.

Heres what we know people remember anything thats unique and different. If it makes them look skyward, if it makes a noise and it if presents a message thats short and sweet, it will be remembered. Airplane advertising is effective because it employs all these techniques.

Consider these interesting facts about plane advertising. According to recent studies:

89% of those surveyed said they remembered the airplane messages more than 30 minutes after the airplane was out of sight.

79% of those surveyed said they remembered what the airplane banner was advertising

67% were able to retain at least half of the airplane advertising message.

Other forms of advertising might bring in numbers for each of these categories that are at the 50% rate. That is, about 50% of consumers will remember a billboard or magazine ad, but not 89%. Often, you remember seeing an ad, but cant recall what the advertising was for. Clearly, that isnt the case with aerial advertising.

And why is that again? Novelty, novelty and more novelty. Its fresh, different and interesting. People focus on it because its fresh and different and when they focus on it, they remember it. They can recall it when asked later. They think about the product or service advertised and, when they recall it later, they might seek out that product or service. Thats called good advertising.

Business owners should consider the novel and unique approach that airplane advertising can bring. If the goal is to be noticed and remembered, plane advertising ensures just that.

Aerial Advertising services are available from many companies that specialize in this type of advertising. The Internet is a good source of information when it comes to choosing aerial advertising services. Arnold Aerial Advertising Inc., www.arnoldaerial.com is one of the many companies that provide such services.

Advertising In New York City

Advertising in New York City can unlock the gates to millions of new customers, drive huge amounts of traffic to your site or gain your company or cause the exposure few other markets could provide. So lets review some of the best ways to advertise in New York City to jump start your marketing and advertising goals and deliver the results you need.

New York City is known for its Pennysavers and Penny Pinchers, which are free door to door circulars and also include online web communities. There are countless NYC focused websites and social networks that have high traffic and daily visits. With the right advertising plan you can reach millions of viewers a day without spending huge amounts of money. From Manhattan and the Bronx to Brooklyn, Queens to Staten Island advertising in NYC can be accomplished on a shoe string budget, or by hiring a world class ad agency.

Besides Pennysavers and Penny Pinchers, advertising in New York City can be accomplished by article marketing, blog marketing and message forums and classified site postings. Community centric marketing methods will provide you a better response, as NYC is known for it’s tight knit neighborhoods and want only the best information, not endless spammy sales pitches.

In NYC you need to engage your potential consumer, or those you are looking to inform. Advertising in New York City can produce great results, if done right. Community marketing giants John Thompson and Ginutis Sipas have obtained response rates higher then many of the professed top notch NYC ad agencies which require a six figure budget to work with. They have demonstrated how holistic and Guerrilla Marketing tactics, as well as many of the methods outlined above have returned tremendous results for their clients and their own business ventures.

Lets go over some of the many ways to to advertise. Bus advertising, which provides great street-level reads to a commuting audience and throughout metropolitan areas. As buses slowly cruise city streets, your message can be seen by both pedestrian and vehicular traffic on this large transit media. NYC is also home to endless Billboard advertising which is a very effective vehicle for reaching your audience.

Billboard ads are ‘in your face’ advertising! Then there is Wrapped vehicle advertising which can be used to target audiences in areas that are difficult to reach or where traditional outdoor methods are not as available. These eye-catching, moving displays are great for targeting specific events and a general market audience with head-turning results. Then of course NYC is famous for its street teams, which can deliver your message with a personal and human touch.

Another great way to advertise in New York City is to incorporate text messaging into your marketing plan and tap directly into millions in NYC daily life. Text-based advertising invites, engages and opens up deep communication channels with your target audience and it’s EASY!

The most important thing to remember when launching your advertising campaign in NYC is to have an advertising plan. Many times advertisers don’t have a plan, and they end up wasting lots of money on people who promise the world and deliver nothing! Developing an advertising plan assures that your marketing dollars will be spent wisely to target the right audience.

A fine-tuned advertising plan is the key to increasing awareness of your business, products and services, regardless of the size or type of your company. Reasons for advertising will ebb and flow throughout the life of your business. The easy, finite answer is so the business makes money and survives. Once you’ve determined your purpose for advertising, you can start shaping the plan. Research your target audience. It’s imperative to understand the habits of your audience to effectively advertise and maximize the impact of your marketing dollars. Will your customers only come from the west side of town? Do they respond to coupons? Are they online buyers, status buyers, relationship buyers?

Once your company is known, what else do your customers need from you or need to know about your services? Ask existing customers, study ad placement directed to the same audience and examine certain buying patterns for your product or service. These practices will help you customize a plan to reach your clientele. If your business constantly needs new customers, tailoring your advertising message and the way it’s delivered will assist with this goal.

Remember, a customer first has to be exposed to your ad often enough to remember it, then you have to wait for that customer to need what you sell. How soon will he or she likely need it? This is why businesses that succeed understand that marketing and brand awareness is a process that can never be shelved. The success of your business will greatly be determined by your marketing and advertising efforts.