What To Look For In An Advertising Sales Promotion Agency

Are you a business owner who is looking to expand your customer or client base? If you are, you likely have the goal of seeing an increase in profits. Although there are a number of different marketing approaches that you can take to make your business a successful and profitable one, you may not have the time needed to come up with new sales promotion ideas or have the time to implement them. If that is an issue that you are dealing with, you may want to consider doing business with an advertising sales promotion agency.

Advertising sales promotion agencies, as you likely already know, are companies that specialize in sales promotions, advertising, and marketing in general. Although there are an unlimited number of advertising sales promotion agencies to choose from, you will find that most have the needed training and hands-on experience that is required in advertising and marketing. That is why many business owners, like you, choose to use the services of an advertising sales promotion agency. Many business owners feel that they are able to save themselves time, as well as trust that they are able to receive quality results.

As previously stated, in a search for an advertising sales promotion agency, you will find that most agencies are made up of trained and qualified staff members. With that in mind, you are urged against doing business with the first advertising agency that you come across. Although researching advertising agencies may be one of the last things that you want to do, that research will likely payoff in the end, as it may actually have a direct impact on your business; therefore, it is important to do.

When looking for an advertising sales promotion agency to do business with, it is advised that you examine the reputation of the agency in question. This is best done with a standard internet search. You will want to perform a standard internet search with the name of the advertising sales promotion agency in question. Your standard internet search should connect you to online websites where the agency in question is being discussed. Also, a reputable advertising agency will inform you of their past and present clients. If these are businesses that you have heard of before, even just in passing, that is a good sign that the advertising agency in question knows what they are doing.

Another one of the many factors that you will want to take into consideration, when searching for the perfect advertising sales promotion agency for your business, is the approaches taken. When examining this aspect of advertising, it is important to remember that advertising agencies will not just outright explain their advertising techniques and sales promotion ideas to you. What you will want to get, however, is a reassurance that the agency in question is regularly on the lookout for new and unique sales promotion ideas that will work. Traditional approaches are also acceptable, but you will not want to pay a large fee for a job that just about anyone else, even someone without training, can do.

Although an advertising sales promotion agency will likely not outright explain their advertising methods and techniques to you, they may answer any questions that you have. This is where you may be able to gain insight into how your business will be marketed to the general public. For instance, many business owners rely on reward programs to help improve their customer count and client base. You may want to inquire as to whether or not the advertising sales promotion agency in question is equipped to handle, track, and monitor reward programs. The same can be said for other advertising and marketing techniques that you already know can benefit your business.

The above mentioned factors are just a few of the many factors that you will want to take into consideration, should you decide to use the services of a professional advertising sales promotion agency. As a reminder, if you have the time or the resources to perform your own marketing and sales promotions, you may want to look into doing so, as you can receive assistance with other companies, such as ones that give you access to promotional gifts for rewards programs and so forth.

Instant Outdoor Advertising Campaigns Made Easy

An instant outdoor advertising campaign is one of the most cost effective ways to communicate your message to your potential and current clients who live and work in the area. Signs work to remind people you are there, implant thoughts, sharpen an identity and state a brief message. They are the original Geo-targeted advertising!

Many small businesses think outdoor advertising is just for big brands. The think the cost is prohibitive and never even consider it as part of their advertising mix. That is a big mistake.

Dollar for dollar and pound outdoor advertising is is one of the most cost affective methods you could use to target local markets.

Instant advertising campaigns can be set up where your customers live work and play in …well in an instant. The artwork is often included in a monthly fee for leasing a location and it doesn’t have to be a full size billboard costing thousands a month. Prices start as low as $50.00 a month for things like bus benches and usually reflect the traffic flow. Competition for return on investment guarantees this media is priced right because unlike newspaper advertising and other print media there is a limit to the number of locations available.

Street furniture like bus benches and recycling bins can be found in hundreds of cities in Canada and the US displaying advertising to local markets.

Outdoor advertising like this is a great place to start an advertising campaign, drive traffic to a website, build a local brand and remind your customers you are there for them.

Many of the businesses using this method start with one unit and scale up as businesses increases.

Does it work?
Well I manage advertising campaigns in 263 locations for over 100 clients. Most of them stay with me year after year, on average more than 5 years on a single location and some have been on several locations for more than 25 years.

Instant outdoor advertising campaigns are custom made for businesses on the street looking to master local markets. All kinds of businesses.

Our services are custom built for shop owners, doctors, lawyers, dentists, plumbers, real estate agencies, pharmacies, drug stores, dry cleaners, restaurants, garden centers, boutiques, publishers, physical trainers, pool cleaners, grocery stores, bookkeepers, therapists, insurance brokers and anyone else with a business, service or store with walk in traffic.

Job Profile For Advertising Jobs

Advertising is one sector with upfront creativity and spontaneity, it fluctuates, changes, varies from time and to time, and is counted as the selling cost of a commodity.

Well thats in economics, but as the jobs include advertising sales reps, copywriters, advertising sales director, entry level jobs, advertising manager, executive, supervisor, publishing, account executive, assistant, analyst, content-writing, consultant, operations, and retail executive jobs, advertising job profile adhere to certain requisites.

You obviously wouldnt get an executive post right after you graduate from an advertising school, but you can start at the base level then work your way up to different levels.

The work

Advertising work requires a lot of tolerance, and smartness on your part, as you would subject to working spontaneously, and be quick and immediate in briefing and planning. If you are an advertising sales rep then your work would be based on establishing a good clientele, and cracking the deal outright. Remember, the selling cost?

This is what your client is undertaking, and you have to convince him for more, and better, thats exactly from where you have to rope in bigger possibilities serving as the intermediary between the customer and client.

Technical know-how about sales figures, sales accomplishments, target sectors, and follow-up is crucial. If you look into the job of an advertising sales director, or an advertising director, the focus of that post would be supervisory, and creating and placing ads would be the prime concern.

Levels of work

Whether you have specialized in sales or in graphics or in publishing or in media, an advertising job requires overall functioning of the position. It means you have to work your way through from making telephone calls, and e-mailing clients, to making plans and sales charts and account figures, drafts and contracts.

Mainly, advertising account executives focus on accounts, consultants provide strategies, publishers enthrall upon print media, and sales reps work on marketing and sales process, and a director plans and places, and looks after the overall process.

The job can also be conducted on-site, with web portals etc, and there an ad sales rep works to get clients, take up slots and ad spaces on the internet. Not only this, but in this job you have to be ready for additional responsibilities like coordinating staff, making various reports, and checking status of campaign constantly.

Opportunities youll have

Working in an advertising agency would be beneficial as you can earn lucrative salaries depending upon your post, size and demography of your agency. Advertising employment is mainly based in media, newspapers, magazines, periodicals, web portals, on-site work, and TV or radio stations.

You need to have a Bachelors degree in advertising or journalism and minimum experience and for directorial posts, min. 5years of field experience. According to the Bureau of Labor Statistics (BLS) advertising jobs promise an increment, in various sectors, so you can vouch for it.

Advertising employment opportunities come to you if you are ready to work upfront always, be available 24×7, and are innovative.

Affiliate Marketing E-zine Advertising Tips

Affiliate Marketers are searching for methods to advertise their products effectively and a way to do this is by E-zine advertising. To use this marketing tool, the associate must first know what e-zine advertising is all about.

An E-zine is a newsletter emailed to subscribers. It is a coined term for magazine which is made available online. The core subject matter or theme of the newsletters can be anything. At a point when a newsletter ( after being posted for some time in the internet ) has gained a certain number of subscribers that is representative of the global market, it is when the ezine publisher will begin selling advertising space to affiliates and online business owners.
To acquire the utmost benefits of e-zine advertising, here are some tips that an affiliate may keep in mind.

* Although other E-zines offer links to other websites, several ezines are generally sent via email. To encourage its recipients or subscribers to participate, it is essential for affiliate to select e-zine that give external links to other sites. If the affiliate marketer has signed up with a pay-per-click program, the affiliate can arrange the link to be directed to the merchants site or to the affiliates website.

* There are 2 kinds of ezine ads: Solo ads which are more expensive and the Banner-like ads which are much affordable. One advantage of a solo ad is that you have your readers sole attention in contrast to the banner-like ads where you will be competing with the others. It is up for the business owner to decide which ad type to choose according to the budget and what works best for his affiliate product.

* Affiliate marketers must pay attention on the placement of the ads.The ads on top are better than ads placed in the middle of the newsletter article. An ad placed right in the middle will probably be overlooked by the reader. While the ad located at the top will more likely be read first. The top ads are ,of course, more expensive than the middle ads. But what good will a middle ad do when it cannot even get one visitor? Next to top ads, the bottom ads are effective. When the article of the newsletter is appealing, the reader will finish the article and find the bottom ads. Since the reader is through reading, he is more inclined to click on the link of the bottom ad.

*Having a targeted niche is better than a generalized approach. To have an e-zine ad that seeks out a specific audience, the affiliate marketer must find out from the newsletters publisher the topics of the next issues. Once the next issue is known, for example “vintage cars”, the associate can select from among his products which is most related to the issue, for example, “car parts”. An e-zine ad about another topic, such as “computer software” will be disregarded by the reader.

With these e-zine advertising tips, the affiliate can focus on ads that will bring in profit and avoid the ones that are ineffective.

Mobile Advertising Is Future Potential For Online Marketing

Mobile penetration in India is the second highest in the world today. It is said that the global mobile marketing industry is expected to grow to $24 billion by 2013 and with over 300 million mobile subscribers it is no surprise that the mobile advertising space is bubbling with enthusiasm.
Today, mobile web users utilize their mobiles to access the Internet almost as much as the traditional web. Mobile phones are a constant companion and one is almost certain that the user will read the advertisement. Hence, there can be little doubt that mobile advertising is one of the fastest growing markets in the mobile ecosystem.
Advantage mobile

Apart from online advertising, there is often no way to check if anyone views/ reads/ listens to the advertisements. With mobile advertising, one can overcome this challenge and interact with target customers in a more efficient manner. Today, mobile advertising is finally coming out of the bulk SMS push model to a more sophisticated and targeted mechanism to reach out to the right users, at the right time. There are millions of mobile subscribers and each one of them can be reached through Mobile Application Advertising and marketing.
A mobile phone definitely qualifies as one of the potential marketing and advertising media devices because of its inherent characteristics such as being the most personal touch point, providing anywhere, anytime access to the customer. It can also trigger instant actions, responses and conversions can occur in real-time. Moreover, the mobile channel unlike the online one can be completely controlled so that spam can be minimized, thereby making marketing and advertising relevant and non-intrusive.
The way forward in mobile advertising would be targeted customer data driven marketing and advertising. Subscribers need to be carefully targeted based on their demographics, preferences etc. As long as the operators are able to make sure that they do not irritate the subscribers with too many messages and spam, mobile advertising can be a win-win for all.
Xebec eMedia & Mobile Advertising

Xebec eMedia was launched two years ago in order to bring together their expertise on brand building into the new age medium and offer additional services to their clients. In its endeavor to make advertisements relevant to its clients Xebec eMedia introduced mobile advertising to its array of services. Taking into account the cost of interaction & transaction of a mobile being low, Xebec eMedia leveraged on the future potential that mobile advertising has to offer.
Xebec eMedia works alongside with clients, who understand the mobile medium and are ready to unearth its true potential. It understands the clients requirements and creates specific solutions that have far reaching effects.
Advertising is an important tool for most carriers. Capitalizing on the abundant opportunities such as 3G, mobile video, GPRS and many such interesting models that mobile advertising has to offer, Xebec eMedia is all set to deliver campaigns that would work in measurable ways to achieve the set objectives of its clients.