Why choose Custom Stickers for an advertising campaign

Think of the various methods that are at you disposal for marketing purposes and would Custom Stickers be your first port of call? Can you imagine using the services of a Sticker Printing company if you wanted to reach out to a new target audience? The thing is; Custom Stickers are brilliant products to use for a successful marketing campaign. People often underestimate the power of Custom Stickers they overlook them as advertising mediums. That’s such a shame because Custom Stickers have plenty to say and when they are designed and printed by professionals in the industry, quality stickers are more than a match for other types of advertising. Here are just a few ways you could use Custom Stickers to advertise your brand.

Vehicles Imagine how your fleet would look once fitted with a host of Custom Stickers ordered fresh from a Sticker Printing team. Your vans, trucks and cars would trundle up and down the highways and byways of the country and wherever they went the Custom Stickers would proudly be advertising your business. Get your vehicles working on you behalf and use them as mobile advertising boards, fill them with Custom Stickers that say here we are come and use our services. Vehicles are a great way to put to Custom Stickers to the test they’re crying out to have stickers stuck to them. Shop windows People pass by stores every single day and when Custom Stickers are placed in the window they offer a cheap but effective way to advertise a logo or a brand. Fill a window with Custom Stickers and they will effortlessly advertise on your behalf, use them for short term or long term product promotions and see the difference they can make to your profits.

Floors! Heavy duty versions of Custom Stickers are perfect for sticking to a floor, they’re made from durable materials that are designed to be long lasting and hard wearing thus ideal for high foot traffic areas. Fill a floor with Custom Stickers and they become high-impact features made to customer specifications by a highly experienced Sticker Printing firm.

A Guide To Poster Printing And Other Advertising

In this day and age, although the world heavily relies on the internet and digital technology for advertising, printed marketing is still widely used by many sorts of individuals and businesses. Advertising on radios, TV and the internet is very common, but placing a poster in a shop window, school or university notice board can still be very effective.

For as long as the high street exists, posters should be a common way of advertising events, charities and businesses, as well as many other things. They can also be placed in other locations, such as community halls, libraries, leisure centres and shopping centres, to name just a few. Permission may need to be sought before putting them up though, so be sure to look into this before turning up with fifteen copies and some sellotape.

Leaflets are another great way of advertising and can often be handed out in the street to passers by. Permission from the local council may be required for this. Sometimes you will need to purchase a permit before undertaking any flyering. Some towns and cities are stricter than others, so policies may vary from one location to another.

Poster printing can be cost-effective if you choose the right printing company. There are eco-friendly versions which use recycled paper available so you can limit the impact your operations will have on the environment as much as possible. Usually, the higher quantity of posters you get printed, the cheaper it will work out per unit, and prices may also vary depending on the type of paper you want to use, as well as the thickness and the finish, and whether the design is in colour or just black and white. It may cost more to get both sides of the paper printed onto also.

Different sizes are available to choose from, and you should have the option to select either matt or glossy. There may be some other finishes also available, depending on the company and what they offer to customers. Waterproof and laminated versions may also be offered; these are great for placing in outdoor locations or even swimming pool notice boards.

Printing turnarounds can vary depending on the order and the company that you have purchased from. However, it is usually very speedy and delivery is often straight to your door. Some companies may also offer collection options from the store though.

Exhibition stands are a popular way of advertising at exhibitions. All sorts of stands are available to choose from, such as reusable stands for multiple shows and portable, flexible stands for ease of mobility. Maximum impact stands can create a big wow factor to potential customers and clients, so choosing the right stand for you and your business completely depends on your needs and what you require the effect to be. Exhibition stand hire is another option to explore, and may work out cheaper if you only need one for a short period of time.

Pop up stands, banner stands, panel displays, display counters, outdoor displays, tablecloths, leaflet holders and fabric displays are just some of the other types of displays on offer to order. Each company may offer something slightly different, so be sure to check out the various options online.

The Different Ways Of Advertising A Business

Advertising your business can be costly but it is essential in allowing a company to become recognised and to enable it to constantly attract new and existing customers. This is vital to the success of the business. There are many way in which a company can choose to advertise.

One such way is through direct mail. This form of advertising is one of the most traditional and is still effective in gaining customer recognition as it was years ago. By sending letters and leaflets to customers homes, companies can advertise to a wide target market while being cost effective. However, there are drawbacks to this type of advertising, as some people just throw out mail that they may think is junk mail. Therefore all direct mail must try to look like a genuine piece of important mail, if companies want it read.

Another way of advertising is through the media such as newspapers, radio and television. Although it is proven to be an effective way of advertising, it is the most costly and time consuming. This is due to the high demand for media advertising. To advertise through newspapers is fairly simple and not too expensive and can reach a large consumer area, as with radio and television. However, television is far more costly due to the larger fees and the production costs. If a company have a large budget behind them, then television advertising will work wonders.

Using the web to advertise is very common nowadays. Most companies recognise the need for having online presence and it is overall a worthwhile objective. However, websites take time and money to develop and if done badly, can be a complete waste of time. If a company is able to have a well design and user friendly website, it can greatly benefit from being able to be reached through the internet.

A more unique way of advertising a company is through the use of car graphics. This can mostly been seen on large company lorries and vans but is also very applicable to be used on cars. Vehicle wraps allow company information to be applied to vehicles are very durable and can come in a wide variety of appearances and themes. This is a very cost effective way of advertising a business as everywhere is vehicle is driven, the company is advertised, and therefore it can reach a large market area without even realising.

There are many ways in which a company can advertise itself. It is critical that businesses keep themselves known, and keep attracting customers. Whatever way a company advertises, whether is is through direct mail, media, online and even through car graphics, the company must think about how best its customers are reached and how much money they can afford to spend on advertising their business.

Courses And Career In Advertising

Advertising as a career field is very popular in India and even across the globe. It is one field that encompasses skill, creativity, recognition, money, rewards in ways not many career fields can boast of. Also, it is not a restrictive field in a way that students from across streams can aspire to enter into the world of advertising. There are various advertising courses that one can opt for after graduation or post graduation and get into this field. Combined with the right education and training, it is the soft skills of a person that ensure success in this career.

If you are also looking to take up an advertising course to get into this field, it will be good to get a realistic picture of what the career is all about, what the different fields are that one can pursue and what is it that one should expect after joining this field. It does look quite glamorous from the outside but those who work in it will vouch for the fact that the kind of hard work and perspiration that goes behind it is quite something. It comes with its share of fun and fulfillment that one may not be able to find in other career fields but all of it is earned the hard way. So, if you are also searching for the right courses in advertising to make a career in this field, this write-up will give you an overview of what advertising is all about.

Advertising is basically a service industry that facilitates the communication of ideas and information to promote products, services or even individuals to consumers. Since, the world and market demands are changing very fast, it is expected of the advertising world to keep coming up with the most creative and innovative ideas to promote a product. So, the value of and idea and then of course its execution is very important in the world of advertising. That way, it is very people oriented. Once the idea hits a chord with the consumers, it helps build a relationship between the consumer and the producer. What will work is a tricky thing to figure out. Depending on the product that is being promoted and the target audience, the advertising campaigns have to differ in flavour and content. Sometimes, very simple ideas work wonders and at times, grand ideas fail to enthuse the audience.

There are various big and small advertising agencies that take up assignments from clients and produce campaigns that suit their specifications. The campaigns are meant at promoting sales, to create a positive image of the product being promoted and also to educate the public about anything that needs to be communicated. Within advertising, there are various fields that one can work for. For instance, there is client servicing, creative department, media department, production, television and film, photography, market research, exhibition and event management. As per the skills, one can take up the field that one wants to work in. Those who are very creative obviously become a part of the creative department.

Usually, advertising courses are offered at postgraduate level. There are degree, diploma and certificate courses in advertising that one can opt for at government or private colleges. To pursue an advertising course, generally the eligibility is that one should be a graduate in any discipline with minimum 50 per cent marks. There would be an entrance exam or interview before the admission is granted. Some private institutes bypass this step and give admission basis the number of seats available.

In the curriculum of the course in advertising, a collective training of all aspects of advertising is given. There would be an overview of communications to understand the basics of communicating well an defectively. Then there is an introduction to research methods, combined with an understanding of marketing issues. Since advertising is primarily a wing of marketing only, it is essential to get a hold on what marketing is all about. Apart from this, the course would include financial and creative aspects of advertising; public relations; media planning and the required technical training in graphics and production. Since, graphics play an important role in producing advertising campaigns, it is essential to know the basic know-how of advertising.

One could either opt for a specialized course in advertising or a general course in mass communication, where advertising is taken up as a subject along with public relations and journalism. Since there are many career opportunities in this field, there is a lot of demand of this course too. One could work with advertising agencies, market research agencies and companies, advertising sections of radio, television and newspapers or join the marketing and advertising department of private and public sector companies. This way, advertising offers quite a promising career if one is willing to put in the required effort with loads of creativity.

Few useful links:

http://www.shiksha.com/
http://media.shiksha.com/getCategoryPage/colleges/media/All/All/Advertising

Myths Of Airport Advertising India

Airport Advertising India is a prominent Advertising Platform that has always been adopted by the top brands for various promotional campaigns. However, there are still a few myths that circulate in the industry circles about this medium. These ill-researched notions are the top reasons why some of the brands are still hesitant in contacting Airport Advertising Agencies in India. This article discusses these myths and points out the reasons as to why they are nothing but highly inaccurate conjectures cooked by sources that chose to be unmindful of the facts.

High Cost

This is the first factor that comes into question. Brands opting out of the medium due to its high costs are common occurrences. Though it is true that Airport Advertising does cost higher than most other mediums, it is only the first half of the tale. What the myth propagators conveniently overlook are the High Returns on Investment (RoI) that the medium offers. The RoI from the airport medium is, in fact, way higher than even the media that cost more. Looking at only the investment part of the platform without considering the returns part at all is either a short sightedness or reeks of an intention to create myths. The brands, that have become royal patrons, know that the high returns, commanded by the medium, make the cost a worthwhile investment.

Only Selective Audiences

A reason why the relatively smaller brands do not include the discussed platform in their media spend is that they have formed an opinion that it is for those looking for an affluent audience only. It is true that affluent audiences form the cream of an Airport Audience, but with the surging popularity of low cost airlines, the upper middle class has also become an integral part of the audience. This new opportunity is only likely to grow with the Tier II and Tier III cities in India set to gain their own airports. With their number to reach 400 by the year 2030, there are whole new dimensions to the audience types that will be incorporated into the medium. One of the reasons why such a decision received a boost is the encouraging response received by the low cost carriers.

Time Consuming

Another impression, doing the rounds, is that due to the nature of the medium, a campaign would take much time in getting launched. Considering the large sizes of airports, this viewpoint is understandable. However, the reverse is true; as such a big transit point requires functioning at a highly organized fashion. Contrary to the stated myth, installing displays at the airports take much lesser time. The record time for complete installation at 4 airports in India and client intimidation, as set by TDI International India (P) Limited, is merely 13 hours from the signing of the contract.

Hassles

Airports are some of the most heavily guarded civilian places in the world. The impression that attaining the necessary clearances might involve hassle-filled procedures is understandable in this regard. However, the AAI ensures that the Advertising Licenses are given only to the agencies that have the requisite resources and experience to run campaigns in the prescribed manner. Due to this stringent selection, operational hassles are only at the bare minimum at the later stages. In fact, if the agency holds exclusive rights on the airport, these hassles do not exist at all.

The Airport Medium is often referred to as the king of OOH in India. Brands that have benefitted and are benefitting from the medium will second that reference. It is tragic that, due to the above myths that float in the market, some of the brands stay away from the rich benefits of the platform that has been accorded the highest position in Advertising in India.