Experience Advertising Released 2014 Ecommerce Digital Marketing, Social Media, And Conversion Rat

Fort Lauderdale, FL, January 22, 2014 – Experience Advertising, Inc., a leading online marketing agency, has released their complimentary guide for ecommerce merchants titled: 30+ E-commerce Strategies to Grow Traffic, Conversions, Sales, and ROI in 2014. Each year, Experience Advertising releases this guide to assist ecommerce companies with their digital marketing, social media, and website conversion rate strategies.

Experience Advertising’s founder and CEO Evan Weber stated, “As a digital agency, we believe in empowering ecommerce companies with industry-best online marketing strategies, so they can maximize their traffic and revenue. Not every company can hire our agency to handle their digital marketing management, so we provide some practical strategies that their in-house team can execute. When they are ready to hire an agency to better handle their online marketing they will remember us. So it’s somewhat of a lead generator for us as well.”

This ecommerce guide provides strategies as it relates to the following areas of digital marketing:

Sprucing Up the Website

Email Marketing

Search Engine Marketing (SEO and SEM)

Social Media Marketing (Facebook, Twitter, and Instagram)

Boosting On-site Conversion Rates

Customer Interaction

Affiliate Marketing

Social Media Advertising

Customer Referral Programs

See the entire ecommerce guide here.

Experience Advertising, Inc. manages online marketing and digital strategy in the following areas:

Affiliate Program Management – in-house, major networks and CPA networks

Social Media Management – proactive social channel management

Facebook & Twitter Advertising Management – fan acquisition and revenue generation

Retargeting ads to web visitors that didn’t convert

Paid Search Engine Management – Adwords and Bing Ads

Conversion Rate Optimization – on-site multi-variate testing

Customer Loyalty Programs – customer referral programs, customer loyalty strategies

Sweepstakes and Contests – designed to building fans, opt-ins, and followers

Email Newsletter – HTML design, email list monetization

Webdesign – refurbishing or complete redesigns

Programming – front end and back end coding

For a complimentary analysis, visit Experience Advertising.

Press Contact:
Evan Weber
Experience Advertising Digital Agency
Fort Lauderdale, FL
+1 (954) 662-8010

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Advertising And Marketing Communications Management Program Offers Biggest Breadth Of Digital Inform

There are many fields in which the duties of professionals vary. One such field is the management of marketing communications and advertising. Most often, however, tasks revolve around the control of a few key advertising and public relations roles. As such, these professionals must develop or refine a communications strategy, which includes the branding of a company or client; identify opportunities for customer research and to implement these data gathering and targeting initiatives; work with product design and production teams to coordinate the refine of old products or the creation of new products. Unlike other marketing and communications professionals, these managers are in direct contact with clients, helping them to develop and then meet their goals.

At Centennial College, students can attend a marketing and communications program aptly called Advertising and Marketing Communications Management, which has been recognized by the Interactive Advertising Bureau as offering the largest breadth of digital /mobile curriculum.

The aim of this three-year offering is to introduce students to the entire advertising process, which includes research, developing strategies, campaign planning, copywriting, production, media planning and buying.

For a realistic experience, students in this marketing and advertising communication program in Toronto encounter elements of the real world in their courses. For example, they must meet firm deadlines, complete activities in which multitasking is involved, work under pressure and deliver professional presentations. Once students have an idea of what to expect in the field, they have the opportunity to apply their skills to the real world, as this is the only Greater Toronto Area college program with a four-month internship. Aside from working with a host of professionals and gaining an idea of how their roles function in the real world, students should also take this opportunity to expand their professional networks.

It is important to note that fifth semester offers students specialized streams that provide an advanced concentration in copywriting, media planning and buying or account service.

As a respected advertising program Toronto offers, this undertaking supplies students with the option to enter the field, for which they are fully prepared after three years or increase their knowledge through further education.

With the abilities to work in all areas of advertising and marketing communications, including account management, media buying and planning, marketing, digital/mobile, copywriting, production, direct marketing, promotions and event marketing, students have been hired by many reputable companies. Among these organizations are: Anderson DDB, Boom Marketing, Grey Canada, MacLaren McCan, Media Edge, Mindshare, Starcom, Young & Rubicams and more.

Eligible graduates may benefit from Centennial College’s educational partnerships that allow graduates to apply academic credit towards further study. This program has partnered with Alberta’s Athabasca University, Algoma University in Ontario, Davenport University in Michigan and Australia’s Griffith University.

Web Banner Advertising Vs Search Engine Advertising

Search engine advertising is a simple marketing method where a few words/sentences are used to promote a product/service. The advertiser will be permitted to display 2-3 lines of text in addition to the URL in the advertisement. E.g. the first line (20-25 characters) normally displays the title of the ad followed by 2-3 lines (30-35 characters per line) describing the product. It is also known as pay per click (PPC) advertising.

Note: This type of publicity generally results in less volume of sales because there is a restriction on the words being used to promote the product. Therefore, one needs to be very careful with content creation while using this form of advertising.

Web banners enable advertisers to use rich media content like logo, animation, and corporate colors while endorsing their product. The concept is similar to offline advertising except for the fact that creative content makes it more lively and fascinating.

2.PPC (Pay Per Click) in Search Engine Advertising is similar to CPC (Cost Per Click) in Web Banner Advertising where promoters get billed for the service only when a visitor clicks on the ad. Nonetheless, research has shown that internet banner advertising is a cheaper alternative for promoting products and services because CPC campaigns fare better compared to PPC marketing promotions.

3.Unlike text ads, web banners come in a wide range (eight) of shapes and sizes. Usually there are no constraints on the number of characters or words used in the advertisement. The most common banner sizes used in advertising campaigns have been included below for your reference.

Banners (46860 pixels)
Rectangles (300250 pixels)
Skyscrapers (120600 pixels)
Leaderboards (72890 pixels)

Conclusion:

Internet banner advertising provides a more flexible solution in terms of measuring brand awareness and providing a better return on investment.

Effective banners are vital in drawing in potential customers. If you are looking for quality Flash banners at an affordable price, look no further! Banner Design.net offers professional banner designs coupled with unparalleled value. We work hard to ensure a swift turnaround time & full customer satisfaction. Just check out our portfolio to see why hundreds of companies have chosen us in the past!.

Banner Design.net owns and operated by the same people behind BannersMall.com. As the most successful banner ad design service on the web, BannersMall.com has assisted countless companies become established as well as successful with the help of their banners. With over 75,000 banners created and 6,000 highly reputable clients.
Banner Design.net follows stringent continuous improvement principles to provide customers high quality flash baners. This has helped our clients to increase the click-through-rate and conversion on their websites. We offer an economical and efficient way to reach-out to prospective customers. It has transformed us into one of the most sought after firms in the banner designing industry.

Effective banners are vital in drawing in potential customers. If you are looking for quality Flash banners at an affordable price, look no further! Banner Design.net offers professional banner designs coupled with unparalleled value. We work hard to ensure a swift turnaround time & full customer satisfaction. Just check out our portfolio to see why hundreds of companies have chosen us in the past!.

Effective Advertising Techniques For Creating an Interesting and Persuasive Ad

It doesn’t matter if you’re a copywriter, marketing executive or entrepreneur, there will always be an opportunity where you have to use visuals to market your business and product.

It sounds fairly simple to tie words to pictures; just take a relevant image and slap it above the headline right?

Here’s where the problem lies – most marketers make the common mistake of repeating in words what they’ve already shown in the visuals. How many times have you seen ads that say “2 For the Price of 1” and show a picture of 2 products being offered at a discounted price?

Ads that are created this way are redundant, repetitive and mean nothing to readers! Understand that people these days are better educated and can tell the difference between a good and a dumb ad. Showing them something that is blatantly obvious isn’t going to help you win the hearts and minds (and wallets!) of your readers!

So how do you create an ad that wins you that all-important sale?

Here are 5 proven and effective advertising techniques that will make your readers go from “what in the world?” to “WOW!”

1. Use split-screen images to highlight the benefits of using your product: Do a before-and-after or side-by-side comparison. Use graphs, charts, timelines, statistics and visually impactful images to illustrate the amazing results achieved by ordinary people using your product. If you want to make your ad even more interesting, you could show the negative consequences of not using it as most people are motivated by pain.

2. Give your readers a glimpse of the future: Paint a vivid picture of the lifestyle that your product helps to create. In other words, emphasize the results of using your product. Could it be a more successful future? Or greater recognition? Or more happiness? You may even highlight the pain your readers would feel by not using your product.

3. Demonstrate the product in use: You often see this type of technique in food advertisements where motion is used to make certain meals look more appetizing – butter being spread on bread, cheese oozing out of the sides of a pizza, steam wafting out of a bowl of piping hot noodles. The rule of thumb is this: if there’s motion, show it. The same applies for products that are not food. If you’re selling t-shirts, show them being worn. If you’re promoting a skin moisturizer, show it being applied on the skin.

4. Emphasize a real, everyday person connected to your product: As I’ve always mentioned in my articles, consumers are smarter this days and relate better to ads that are believable and real. To prove this point, take a few seconds to answer this question: Who would you relate better to? An attractive-looking male model who claims he’s found the woman of his dreams. Or an average-looking Joe who has overcome low self-esteem and finally found the confidence to attract a love partner?

Therefore, this person should be a customer who has already experienced your service and product. By using pictures of real, ordinary people using your product, it makes your ad more believable and your readers will naturally respond better to something they can relate to.

5. Take the emphasis away from the product, but not the benefits: Sometimes, to stand out from a sea of clichd ads, you have to move beyond the obvious and do something different. So besides your own product, what other images can be used to highlight its benefits? If you’re selling a hair growth product that stops balding, could you show something else that isn’t the balding scalp of live human being? Could it be the smooth surface of an egg? Or the bristles of a broom?

Office Stationery Used As An Effective Advertising Tactic

When you start your own business, you have a budget and you have a need to stick to that budget. After all, you’re in business to make money. You know you need necessities like a roof over your head, a phone system, a computer, a printer and whatever supplies your business specialises in, but what about stationery?

Is stationery a valid office expenditure? Is it a waste of money? Won’t ordinary paper do the exact same thing fancy stationery will? Ordinary plain paper would definitely be cheaper, but you’d be surprised at just how effective the right stationery is for increasing your business.

Standard paper is cheaper. You don’t have to order it specially, you can pick it up at any paper store and you can print anything on it without having to worry about correct borders and margins, etc.

Regular paper is just that, however, it’s regular. It doesn’t stand out. If you mail someone a sales letter and it’s printed on a normal computer, it will look like every other sales letter that potential customer has ever received. It will be so lacklustre that it might just get tossed in the rubbish bin before it’s even read. Don’t let that happen to your important business letters and other transactions.

Instead, you’ll want to create a lasting memory with your customer. And you can do that by having office stationery designed for you.

With stationery, you can make a statement. If your business specialises in specific colours, having stationery designed with those colours will mentally let someone know that the stationery belongs to your business. With the right logo, the right motto, the right font and the right design, your stationery will become embedded in the customer’s memory so that they’re more likely to choose your business over the competition.

Although having your own stationery can be more expensive, but so is any other type of advertising. That’s right, stationery is a form of advertising. It’s advertising just like a phone book ad is advertising, or a billboard. When your stationery crosses someone’s desk, or your envelope reaches someone’s mailbox, you are advertising your business to that person. It’s an investment every business should make, as any advertising is good advertising, but only if it is carried out professionally.

If you’re one of those business owners that hold onto their money as tightly as they can, don’t worry. There are many ways to go about getting cheap, but effective, office stationery. You only have to shop online to see the wide ranges of office stationery available. Don’t be tempted to design your own as these only scream ‘amateur’ which will do little for you or your business.

Having correctly designed office stationery is one of the best things you can do for your business and there is stationery to fit any budget. As long as it’s designed correctly, it’s simple and easy to read and it stands out in the customer’s mind, it doesn’t matter what it costs, it only matters that it’s seen, remembered and generates further interest in what your company has to offer.