Drop Cards – A Favored Offline Attraction Marketing Approach

Drop cards are by far one of my favorite offline attraction marketing methods. If you want to use attraction marketing strategies outside of the internet realm and do not have a big advertising budget, then you’ll love drop cards.

Drop cards can be utilized anywhere that you can set a piece of paper. The greatest thing about drop cards is that you are simply using attraction marketing where ever you go and do not have to bother with speaking to anyone who is not fully interested in what you are providing.

Drop cards are a folded up piece of paper that look like money when on the ground or dropped wherever. Just for a second, suppose if you were strolling in the airport and spoted some money folded in half and laying on the ground. Would you pick it up? Hell yes you would if nothing more than just the sheer curiosity to find out if it is real or not. Once a person picks up one of these drop cards they open it up and see that it is an advertisement for your business.

You can use any memorable phrases that you want such as “Best Home Based Business… Period” along with a website for them to visit. There are many different ways to use drop cards and I have my favorites. Here are some fascinating methods you can utilize drop cards in your offline marketing that I got straight from one of my partners who is know as the king of drop cards, Cedrick Harris. He has been using these drop cards for years and sponsors 1-2 new reps per week.

Below is a list of separate ways to make use of drop cards

#1 Gas Stations – This is my preferred since I have to gas up my vehicle to go places anyway. I’m already there so I pull up to the pump, stick my credit card in the slot to pay. Once I have payed and get under way to fill up my car, I take out a drop card and stick it in the credit card slot. Then I ensue to go to each pump and put one in each credit card slot. Now visualize about this for a minute . How many people do you know who actually goes inside to pay for their gas? Not too many. Because they are paying by credit card, they have to remove my drop card before they can put their card in to pay. Of course they will look at it because there is money hanging out. They might put it in their pocket and study at it later, or they could just drop it on the ground. If they drop it, it will still be collected up by somebody else.

#2 Bookstore and Libraries – This is a great place to specifically target entrepreneurs. I like to grab a handful of drop cards and go into a local bookstore such as Barnes & Noble. First, head over to the magazine section and put drop cards in every magazine that an entrepreneur might view such as “Success Magazine”. Then you can walk over to the book sections and put drop cards in any kind of book you can imagine of such as books like Rich Dad Poor Dad, Cashflow Quadrent etc.

#3 Grocery Stores – Most grocery stores have a magazine isle as well. You can put drop cards in those and on your way out you can put them in Real Estate magazines, auto trader and wheel deals. People who are probing through these are going to be increasing their bills.

#4 Waiting Rooms – Whether you’re waiting for a hair cut or an session with the doc, there are magazines galore to study through while you wait. You can grab a bunch of magazines and pretend you cannot find anything good to read. Instead, your putting drop cards in each one.

#5 Restaurants – This is another one of those great opportunities I learned from the master himself Cedrick Harris. Once you finished eating your meal it’s time to pay the tab and give a tip. Now this only works if you tip well so don’t be cheap. You can do this a couple different ways depending on what you are comfortable with. You can just include a drop card with the tip and walk away. You can also write a quick note on a napkin or on the back of the receipt saying something like “Thank you for the great service you gave us. I decided to leave this for you in case you keep your options open.” And finally, you can really say directly to them, “Would you be interested in a side project if it did not interfere with your current job?” Of course they will say yes. Then you say, “Okay I’ll leave something special here for you to take a look at and see if it is a fit.”

#6 Newspaper Stands – You can go to a newspaper stand to buy your newspaper. Once you pull one out, keep it open and stuff drops cards in each one of them. You just did some highly cost-effective advertising.

#7 In Airports and Planes – Whenever you are heading to fly somewhere you can make use of drop cards the whole way. When you’re in the airport you can casually sit down and throw a drop cards on the ground and step on it quickly so no one sees you do it. Then get up and walk away without looking back. When you’re in the airplane you can put some in the sky mall magazine in each of the 3 seats in front of you. Individuals read through these all the time with the goal of finding something new they didn’t even know existed.

Drop cards are the easiest and most cost-effective way to implement attraction marketing offline. You can get creative and just have fun with it. The greatest thing is that you can simply blend it into your everyday routines without much extra time spent.

Now there are several different kinds of drop cards that are around. There are ones that somewhat resemble the real thing and then there are the ones that easily look like money. And I mean that if you saw a $100 bill folded in half next to a drop card fold in half… you couldn’t tell the separation, right down to the kind of paper.

So if you do not have a place to purchase drop cards, I advise getting the best available from from my man Cedrick Harris the Drop Card King. These are the $100 bill drop cards that actually look like the real thing. He has a really great deal going right now at The Drop Card King.

What Is Franchising

You are an unhappy office staff, toiling more than ten hours a day, and noticing playing by the rules does not give you what you really wanted and it only made you old and busy.

Going entrepreneur came into your mind. But, with all those news about traditional businesses closing left and right, the terror stop you from taking action.

However, you find in the newspapers, in the TV and in the internet, firms offering franchising. Maybe this is the type of business for you. And you are intrigued. You ask yourself, what is franchising, anyway?

This blog post will tackle the definition of franchising.

Franchising is a practice where an already established allows another entity to use the company’s already successful business solution. The franchisor (the company that provides the business solution) and the franchisee (the entity that uses the business model) enter into a contract to use and capitalize on the companys successful business model and/or its existing brand awareness (most often called Goodwill) for a faster return of investment.

In return, franchisees expend two payments in general. First is a one time investment, called the franchise fee, and the second is royalty fee, which is a recurring expense, for the continuous usage of the business model, advertising and training costs. Royalty is usually 3-10% of gross profit.

Franchising is a interconnected network of mutual business relationships that permits a number of people to share:

– A brand recognition

– A successful method of doing business

– A proven marketing and distribution system

Thats pretty what much franchising is.

One common misconception about franchising is the phrase, “I am buying a franchise”. You are not buying; you are investing onto the business. What you will own are the physical assets that are needed to act upon the franchise, like the building and equipment.

For a business to work as a franchisor, it must have a good track record of being profitable and the business model it employs is easily duplicable. Otherwise, that business is not suitable for franchising.

What’s so great about franchising?

For the franchisor, the company can grow and gain more chains while lessening the traditional risk and liability of doing so. It is also a great way to gain more brand recognition and reputation.

For the franchisee, they are capitalizing in an already proven business model and recognized brand. In fact, a franchising business is 90% proven to be successful. With a success rate like that, who can go wrong?

Do You Need To Worry About Pre-Employment Background Checks

The pre-employment background check is becoming more and more common place. As employers work to protect their places of employment from individuals that aren’t the best for the job or could pose a dangers to others, these background checks happen to be the tool of choice. After all, your past can say a lot about the person that you are and the person that you are likely to be, too. Yet, if you don’t have anything to hide in your past, should you really worry about what happens when a background check is done on you?

You Don’t Want It

Even for many individuals that have nothing in their past to be worried about, this type of privacy invasion is enough to bother them. In most cases, you can refuse to have one done, assuming that it isn’t a legal requirement for the position with the home such as when you are working with children or in the police department. Yet, doing this could potentially stop you from being hired anyway. Someone that refuses a background check is okay, but someone else that applies for the same position with the same qualifications and passes that pre-employment background check with flying colors is more likely to obtain the position.

Another concern that many have is the fact that the information on their pre-employment background check could mistakenly provide the wrong information. Perhaps there is information on your background check that is wrong. You could be suffering without realizing why. Or, perhaps it will uncover something that is potentially harmful but shouldn’t have anything to do with the current position in question. Sometimes, information can be taken out of context by the investigator and it could, ultimately effect your position with the company. Even some information that may be illegal for the investigator to consider in the hiring process could turn up. Although they technically can not use this to not hire you, it may leave them with a bad taste in their mouths, which could sway them the other way for other reasons.

Background checks are a potential nightmare for some individuals. If you have nothing to worry about, or so you think, you should still run a background check on yourself to determine if there are any potential problems lurking there. Doing so can at least give you peace of mind. Everyone needs to know what is in their background check.

Call To Action Important In Business Cards

When someone hands you their card, chances are you have put it straight into your pocket and have not even looked at it. Sometimes you even completely forgot about it only to find it in the trash. But if you put a strong call to action on your card, you can easily turn your card from being forgotten into something kept and remembered.
When creating business cards, its purpose should not only be to get your name and business name known in the market. Remember that your card is one of the most vital marketing tools you can use to promote your business. It should effectively motivate your prospects to take action.

Obviously, your business card should still have all the important contact details, logo, and maybe a tagline to draw customers in and make sure that they transact business with you. In doing so, you build a relationship with them and encourage them to keep your card instead of throwing them in the trash. You have to make them an offer they cannot refuse so they will take action at once.

Although a strong call to action is not something many business owners put in their card, but if you do this you are taking advantage of a big opportunity for your business. Keep in mind that this could be your first and last chance to get your target customers to look at your card, so you need to make it good.

You can consider inviting your prospects visit your web site to get a free sample. You can also ask them to present your card for a free estimate or get a special introductory price. You can even use your card as a coupon they can use for their first purchase. Whatever it is you offer, you need to make sure that you give your prospects a reason to visit your site or your store. The main idea here is to persuade potential customers to take some kind of action.

You can consider putting the call to action in front of your business card templates and be incorporated in your overall design. You can also present it at the back so your prospects will have a reason to turn your card over. Aside from the call to action, there are other things you can put at the back. For instance, you can list some of the products your offer and offer a discount on first time customers. You can also put a convincing testimonial and make an offer your prospects cannot resist. It is a good idea to put a time limit to your offer to add to the perceived value of your product or service.

Also, a guarantee that your product or service will be beneficial to people will help convince people to take action at once. Tell your customers that your offerings are what they need. Tell them the benefits they can get out of your products and this will surely encourage them to try out what you have to offer.

Remember to make the overall design of your card attractive and professional to look at. Tell people of the quality not only of your cards but of the products or services you offer as well. Keep in mind that your card represents you and your business, so look at it as a marketing opportunity to communicate essential information about your business to your customers or clients.

Virtual Tour Can Increase Sales Of Business

People in Kelowna, Vernon and Penticton can enjoy virtual shopping experience from home. There are certain sites that showcase virtual tour on hotels, restaurants, wineries and sports venues to its US and Canadian clients. Through this tour, customers will know more about the product with the help of a click. Nowadays, most of the people are so busy in their work that they do not have time to visit a shop for shopping. Most of the people want to know in advance, whether their product is sold in a particular shop. They dont want to waste time searching their product from shop to shop. So if a shop owner showcases their product through virtual tour, people will know whether their required product is available in that shop and order it online or just go that particular shop and buy that product.

Virtual tour can increase sales of clients business. For example, before visiting a restaurant many people would want to know more about the place, type of food served and its ambience in advance. After a deal is made, business people generally throw a party to their clients. Business people get confused as to where should they give a party as they do not know much about the restaurant and its ambience. One best thing that they can do is to take a virtual tour of the restaurant. Through this they will know more about the place within a short period of time.

Nowadays you can find there are various websites that offer virtual tour on real estate. Buyers find it difficult to have a look at each house. It is very tiring and waste of time. With the help of this tour, buyers will be able to analyze the house properly and find out whether it is their dream house or not. In virtual tour, you will know exactly as to how the house looks like. How the balcony, bedrooms, bathroom or kitchen does look like.

Nowadays, even retail stores are providing online virtual shopping experience to their customers with the help of 3-D graphic images of products and services. Virtual shopping can be enjoyed for broad range of goods and services such as fashion accessories, travel kits, home decoration items etc. Some major benefits of virtual tour are they are comfortable, convenient and customers can view their goods and services from one place without moving from one store to another. Customers can take their own time for shopping without waiting in mall lines. In addition, you dont have to look for parking space while shopping online.

Virtual shopping ensures product quality, excellent pricing, online credit or debit card payment, quick delivery, time saving and easy retail shopping experience.