ADT To Put It’s Retail Security Suite On Show

ADT Security will showcase a new interactive display unit and demonstrate the futuristic capabilities of facial detection and tracking technology at the Retail World conference to be held in Sydney from June 27 to 29. While offering security benefits, both solutions promise to help retailers maximise profits through enhanced store intelligence and improved customer experience.

Ideal for department stores and consumer electronics retailers, ADT Security’s new Duonell Interactive Display Unit encourages customers to get hands-on with gadgets while they are switched on and fully functional. Where many stores hide expensive items such as cameras, mobile phones, GPS systems and other electronic devices in locked cabinets due to security concerns, this self-guided kiosk style unit enables retailers to openly display merchandise thanks to an in-built anti-theft device which emits a sound if a product is forcibly removed.ed.

In order to reduce customer waiting times and further encourage interaction, Duonell’s interactive touch-screen can be used to provide customers with important product information and video tutorials. Further sales growth opportunities can be achieved by using the touch-screen to display up-selling, advertising or promotional messages.

The Duonell Interactive Display Unit offers further benefit to retailers through valuable customer insights data. The unit’s computer system can produce downloadable reports that enable retailers to understand customer preferences and store activity, such as statistics about which products are more popular, and the average time a customer spends looking at each item.

Also on display at Retail World will be ADT’s facial detection and tracking technology which when used in conjunction with store performance analytics assist retailers in understanding more about customer behaviour than ever before imagined.

Capable of capturing visitor trend data such as traffic numbers, shopper direction, average time of stay and even demographics, these innovative new tools allows retailers to quickly spot trends, patterns and abnormalities so they can identify security issues and allocate resources accordingly.

Improved in-store marketing is another benefit, as retailers can then use the information generated to better structure messages, and place product and promotional items in areas receptive to their target market. Using discretely-positioned video sensors it is possible to analyse and count customer faces automatically, classifying them by age and sex. These advanced tools even have the ability to identify the number of viewers specific products attract and how many of these viewers then proceed with a purchase. Reports can then be generated which help retailers learn how best to engage and convert customers.

Retail World will be held at the Sydney Convention and Exhibition Centre from June 27 to 29, with ADT Security present at stands 2 and 3. As the exclusive worldwide distributor of Sensormatic Electronic Article Surveillance (EAS) systems, ADT Security will also have a range of the latest anti-theft tags, labels, pedestals and deactivators on display.

For more information call 131 238 or visit www.adtsecurity.com.au

Media – for further information please contact:
Corrina Anderson or Danielle Reckless, Write Away Communication + Events
Phone: 02 9978 1400 Email: ;
Tamora Wells, ADT Security
Phone: 02 9947 7239 Email:

Advantages Of Using Promos In Your Business

Promos are considered one of the most effective and cheapest means for marketing. Corporate gifts or promos are not very expensive and can be less than a dollar as well. According to the reports of an Advertising Specialty Industry, around 56% of people keep the promos, while 58% of the people remember name of the company printed on the promos. Promos are cost-effective means of advertising brand image of your business. This article discusses about some useful tips on how you can make the most of promos for a campaign.

You should be aware of the wants and desires of your prospective clients:

Promos that you use must be market driven. It is very important customers appreciate the promos that you give out; as this will help you increase your customer base. Therefore, what you can do is, make the promotional products the way your clients expect them to be. You will have to spend time conducting research, when it comes to determining the right promos.

You must be very cautious all through the process, because business organizations have the tendency of losing their core message in their attempt to target niche audiences. Your brand identity must be clearly expressed in advertising merchandise so that people wont have any problem getting the message you want to promote.

Remember less is more:

You should keep in mind the concept of less is more while designing promos for marketing. You should keep the text and color to the minimum to attract attention of prospective clients. Too many colors and words tend to make the promos look messy and chaotic. There is amazing elegance in simplicity and this helps you effectively project your business message to your clients. Untidy presentation shows lack of professionalism and leaves behind a negative image in minds of the clients.

Many consider bargaining or haggling a desperate act in business. It is actually a business negotiation process that a wise entrepreneur does to cut down the overall cost. Once you are aware of the basic negotiation skills, you will be able to save substantial amount of money.

Some of the commonly used promos include T-shirts, pens, gym bags, mugs, and other useful pieces of merchandise. Targeted promos for your customers generate more sales and help attract attention of clients to your site. Make sure to give out good quality freebies, as your company image will crumble down when you offer cheap promos.

Using promos for marketing is one of the most affordable means to increase your profit margins and improve your business. So, keep in mind the three useful abovementioned pointers and create a brand image of your business with promos or promotional gifts. You will be amazed to take your business products and services to an altogether new height with such promotional items.

An ecover isn’t important to generate good sales. It’s critical!

During my 10 years as an ebook cover designer, I have seen hundreds, maybe thousands of ebooks, and sales pages. Some of these sales pages get a conversion rate of 4-5%, while others struggle to make .5%. Sometimes, it is the sales copy that makes the difference. But a good ecover can play it’s part as well. Often, conversion rates can be doubled, or tripled, simply by upgrading from a poor quality cover, to a sharp, crisp, polished one. A Custom Made E-Cover Will… -Increase sales of your product -Give a professional look to your book -Display your goods in the best possible light. A picture speaks a thousand words. No doubt you have heard this many times before – “people judge a book by its cover”. Even though your e-book is an electronic download, people still want to be able to look at a cover. Images can be more powerful than words. Think about the last time you visited a page with an e-book for sale. What was the first thing you noticed? The headline, or the ebook image beside it?

Thinking of using a cover generator?

Sure, you can buy software to create ebook covers. There are 3 drawbacks to doing this.

1. They all have a “sameness” look to them (is there such a word as “sameness”? Well, if not, there is now). 2. The covers can look fuzzy and blurred. 3.And the most important element of all can’t be supplied – graphic design talent!

So What’s The Difference between A Cover that Converts Well, And A Cover That ConvertsEXCEPTIONALLY Well?

There’s no doubt that some covers convert better than others – regardless of the sales copy. The two should work together, combining to form a strong “buy” impulse. When they are in tune with each other, the whole becomes greater than the sum of the parts.

Here’s a hypothetical example. Suppose you have a cookery e-book – a great one with killer sales copy. How do we create a cover that “does the business”?

It’s All In The Mind

Colors affect emotions. There can be no argument about that – how many designers take time to explain that to you? Yes, you need a quality looking cover, and yes, the title and images on the cover are also very important.But colors affect the subconcious, they can create feelings that we are not even aware of. They can be an extremely powerful selling tool – or they may give an unwelcome effect if used incorrectly.

So….back to out cookery book. Firstly, who is the book aimed at, men, women, or both? Why would I want to know that? Well, orange can stimulate appetite, amongst other things (Red can also do this). So at first glance, incorporating this color in the cover can only be good! But orange is a color prefered by men – it is one of the least prefered colors of women. So if the book is aimed at both men AND women, then careful use should be made of the color orange. Perhaps a white backgound used to highlight a good looking recipie, and orange for the bindings.

If on the other hand, the book was aimed at MEN in the kitchen, then the title may also be orange.

Green would NOT be a wise color choice in this instance …while it has associations with freshness and good health, it is more likely to invoke some of its negative qualities. And an underlying feeling of guilt and nausea can be one of them. Definitely not the feeling you want to stir with regards to your cookbook!

So take the time to get a high quality cover made for your ebook. After all, you have gone to a lot of time and trouble… why let yourself down at the final step?

Selling Your Business And Franchising Made Easy!

Many would agree that selling your business, or at least the rights of it, is not easy. Of course, it is emotional for you especially if you really worked hard for it, then letting go may be hard for you to do. And others also see selling the rights of a business as a new beginning. They see it as an opportunity to expand their business and make it more known to the people. This part of the business development may be a rollercoaster ride for some of the businessmen, but before they consider the thought of selling the rights of their business (franchise), they must first rationally evaluate their business to see if it has these much needed characteristics before franchising.

These characteristics are:

Credibility. Before selling the rights of the business, you must first establish your credibility in order to be sellable to other business investors.

Distinctive. A business must stand-out in order to be noticed. The distinction might be in the products or services you offer, it may also be from the marketing strategy or the lower investment cost or a different target market.

Easy to operate. When you are selling, you must think that the business investors or buyers are relatively new. So, to help them succeed in their endeavor your business must be easy to operate.

Adaptable and in demand. These characteristics are important especially if your franchise will be brought to new locations. The services and products should also be in demand so that selling it would be easy.

Fast return of investment. Your business must give the franchisee a fast return of investment. It does not have to be automatic but it should also be reasonable.

Strong management. In franchising, you must be able to produce strong managers to prevent the business from faltering.

If your business is all these, then selling it would be easy. But it also comes with lots of paper works and legal stuffs. You may be a good businessman but you might need a good and expert conveyance partner to help with these paper works and legal issues.

Your commercial conveyance solicitor will be the one to prepare your franchise plan. He will make the business outlines with your guidance of course. If a franchisee is interested in your franchise, then he will draft the franchise agreement and the Franchise disclosure document. These documents must also be in line with state and national laws and must come up with the legislative requirements.

Before selling the rights, you must also register your intellectual rights to it since you are the original owner of the business and the idea was yours.

Contracts that needed to be signed will all be prepared by the commercial conveyance solicitor. So, they actually help you by being in charge of the legal and paper work aspect when you are planning to sell your business. This helps save a lot of your time. That is why, selling your business is now easier to do!

China Steel Industry – Overview, Trends, Prospects And Swot Analysis

Emerging Markets Direct (EMD) announced the release of their latest China Steel Industry Report 2H10. It states that China ranked number one in crude steel production (reaches 567.8 million metric tons) again in 2009, which is 13.5% higher than previous year and sharing 46.3% of the world’s total.

The report first profiles the China Steel Industry.Driven by China’s economic development, production of steel reached 426.6 million tons as of August 2010, and is expected to reach 640 million tons for the full year. Finished steel products also increased significantly, EMD outlines the growth scenario of finished steel products, out of which heavy rail track material has an impressive growth of 52.8%.

The Chinese industry is highly fragmented with approximately 800 steel mills, majority state-owned in nature. EMD lists out the production by province out of which Hebei province comes first among other Chinese provinces (22% of total China production).

The EMD report then covers market trends and outlook. The Chinese government introduced measures to curb the over-heated property market in August 2010. According to our report, China’s steel consumption is expected to decelerate in 2011. As the no.1 steel importing country, what will be the impact? EMD gives you an overview of the import numbers and steel price.
It also provides a discussion on the export market. In 2009, China fell from no.1 to no.4 in the export of steel product. Exports rose by 153% YoY in the first half of 2010 due to the revival of the marco-economic condition. With the removal of tax rebates on certain steal products in July, will exports still increase in the coming months? What is the impact of China exports on other ASEAN countries?

What are the prospects of the China steel sector? What is the outlook for steel price? How does the performance differ between Chinese and non-Chinese steel producers? What are the factors leading to the difference in their EBITDA? The China Steel Industry report gives you the background to answer these questions.

Finally, it describes the competitive landscape and leading players of the industry. The China Steel Industry report provides basic company profile, history, financial highlights, performance data, recent development and SWOT analysis of Shanghai Baosteel Group Corporation, Baosteel Co. Ltd, Anshan Iron & Steel Group, Angang Steel Company Ltd., Wuhan Iron & Steel Group, Hebei Iron & Steel Group Company Ltd.

Table of Content
1. Industry Profile
1.1 Global Steel Industry
1.2 China Steel Industry
1.2.1 The Structure of the Industry
1.2.2 Fragmentation of the Chinese Steel Industry
1.3 Industry Production
1.3.1 Production of Steel Products
1.3.2 Production by Province
2. Market Trends and Outlook
2.1 Steel Consumption
2.2 Imports Market
2.3 Exports Market
2.3.1 Impact of China Export on Southeast Asia
2.4 Prices
2.5 Market Outlook
3. Leading Players and Comparative Matrix
3.1 Leading Players
3.1.1 Shanghai Baosteel Group Corporation
3.1.1.1 Baosteel Co. Ltd
3.1.2 Anshan Iron & Steel Group Corporation
3.1.2.1 Angang Steel Company Ltd
3.1.3 Wuhan Iron & Steel Group
3.1.4 Hebei Iron & Steel Group Company Ltd
3.2 Comparative Matrix
3.3 SWOT Analysis

4. Tables and Charts
Table 1: Major Steel Producing Countries (million metric tons) in 2008 and 2009
Table 2: Top 20 Steel Exporting Countries in 2009 (million metric tons)
Table 3: Top 20 Steel Importing Countries in 2009 (million metric tons)
Table 4: Major Chinese Steel Producers (million tons) in 2008 and 2009
Table 5: Production of Finished Steel Products (thousand tons) in 2008 and 2009
Table 6: Steel Production by Province (thousand tons) in 2008 and 2009
Table 7: Steel Imports by Quantity (thousand tons) from 2003 to 2009
Table 8: Steel Export by Quantity (thousand tons) from 2003 to 2009
Table 9: Price of Whorl Steel 22mm Q235 by Province (RMB per ton) from 2006 to 2009
Table 10: Baosteel Co. Ltd Distribution of Business Income and Cost of Principal Business Segments (RMB million)
Table 11: Leading Players Financial Highlights 2008 and 2009
Chart 1: World Crude Steel Production (‘000 metric tons) from 2003 – 2009
Chart 2: World Steel Production by Geographical Distribution in 2009
Chart 3: Production of Steel and Steel Products from 2001 to August 2010
Chart 4: Production of Iron Ore, Pig Iron and Coke from 2002 to August 2010
Chart 5: Production of Steel Billet by Large and Medium Enterprises from 2002 to August 2010
Chart 6: Imports of Iron Ore from 2000 to 2008
Chart 7: Steel Product Exports in China from January 2009 to August 2010
Chart 8: Exports of Selected Steel Products by Value from 2007 to August 2010
Chart 9: Trade Balance of Iron & Steel from 2005 to August 2010
Chart 10: Prices of Selected Steel Products (RMB per ton) from January 2009 to July 2010
Chart 11: EBITDA per Ton Forecast from 2004 to 2011
Chart 12: EBITDA per Ton by Region from 2006 to 2015
Chart 13: Baosteel Co. Ltd Distribution of Steel and Steel Products

About Emerging Markets Direct
Emerging Markets Direct is the online research store from ISI Emerging Markets, a Euromoney Institutional Investor Company. We deliver in-house industry research report, industry analysis and data vital to support all kinds of business decision, academic and research purposes. Our flagship product Emerging Markets Direct Report covers the top 20 industry sectors of India, China, Malaysia, Thailand, Indonesia, Vietnam and Indonesia. ISI Emerging Marketsin-house analysts crunch the numbers from our proprietary CEICdatabases and combine the results with on-the ground industry insight. The result is reliable, hard-to-get industry data, analysis and insight. Previously available only to subscribers of the ISI Emerging Markets Information Service,Emerging Market Direct reports are available now at our online research store. Our Other products are: CEIC snapshots, CEIC datatalk, Intellinews.