What Is Buzzworthiness How Do We Create A Marketing Buzz

What pops into your mind when you hear the word buzzworthy or even just buzz?

Well for starters, when I hear the word buzz on its own, I think of bees swarming around a hive full of honey. If I think a little further I get an image of a busy New York street, a mall full of people, or even a festival/parade. These things also bring me back to the image of the bees buzzing around a hive of honey, the only difference is that they’re people, and the honey is something that attracts them there.

The honey in New York would be business opportunities, social opportunities, and entertainment. In a busy mall, it’s the stores with the products and services they offer. A festival or parade has festivities, extravagant performances, or entertainment value. All these things are what we could call buzzworthy, because they attract a crowd of buzzing bustling people excited and active.

So now let’s put these images in the frame of business and word of mouth/buzz marketing. When we’re trying to develop a viral marketing campaign, we need something buzzworthy. So let’s look for some honey that’ll get the bees swarming. Since we’re probably not selling honey to bees, we’ll need to find something that is sweet enough that will attract a swarm of buzzing excited customers for a feeding frenzy.

This is where things could get challenging though. It would seem that there are so many products and services out there, with so many marketing campaigns, that the swarms have scattered and become uninterested. They’ve headed for the honey one too many times with the thought of how sweet it will be, only to discover a bitter muck or molasses at best. This causes them to become discouraged, untrusting, and wary of the next guy who advertises honey.

Don’t let this get you down, or stop you from releasing a product. The fact that there are so many dud products out there can be your opportunity to release a good one. According to the contrast principle, those dud products can actually boost your recognition just by your ability to be so much better than the competition.

Now I can sense that some of you are probably thinking “How can I be sure my product is better than the competition?” It’s simple; just make a product that is buzzworthy, which means making your product sweet enough to attract a swarm of buzzing customers. How? Through excellence! People talk and get excited about excellence, and that is buzzworthiness. Here’s a breakdown of how to be sure your product is excellent.

– Don’t overhype your product and then underdeliver. You may get a swarm on the initial product launch, but when those buzzing bees find out that your honey is really molasses, the buzz will be silenced, and you can say goodbye to your customers, because they won’t be coming back for more. Only amateurs focus on the first sale.

– Give your customers a high return on their investment. This means deliver what you promised, at a fair price, and then overdeliver. Give them more than what they asked for. Add value to your product where-ever value can be added. Stick behind your product, give support for your product, guarantee your product or their money back, and tack on some bonuses for buying your product.

– Create a good Unique Selling Proposition (USP). Your USP is an attention grabbing phrase that addresses a few of the following: What you’re selling, how much, key benefits, &/or why buy from you. This is an important part of your product creation process and is best if it’s short, sweet, catchy, and enticing. Pay attention to the word “unique” in there, because you need to have a unique quality that makes you stand out from the rest of the crowd. You also want to make sure that your USP is believable. Most people know the old saying “If it sounds too good to be true, it probably is”, and if that pops into their mind when they read your USP, then you’re sunk.

Hype your product, and then overdeliver! Excellence is buzzworthy, and if you go that extra mile for your customer, and if you exceed their expectations, then they will be excited about you and your product, and they will tell others about it.

Q) What is buzzworthiness?
A) Buzzworthiness is something that is buzzworthy.

Q) How do we judge what’s buzzworthy?
A) If it’s buzzworthy, then it will create a buzz.

Q) What defines a marketing buzz?
A) If customers are excited about a product, telling others about it, and coming back for more with a swarm behind them in a feeding frenzy.

So there you have it folks. I hope this gives you a better idea of how viral/word of mouth/buzz marketing works, and how you can create a buzz with your product/service. Just one more key to note is that you should study the concept here, then innovate, and improve upon it. Some of the biggest buzzes I’m sure are still to come, and you might just be the one to start them buzzing.

Double Bottomline Entrepreneurship

Today, I spoke with Dr. Ken Gibson, Founder of LearningRx, and listened to quite a fascinating story of an entrepreneur. Ken was an Optometrist, with a strong interest in business, and at some point, provided business consulting to over 300 Optometrists, before developing the methodology for training people to learn that is now at the heart of LearningRx.

LearningRx provides cognitive skills training that improve the brain’s ability to process information. The LearningRx training programs go beyond the symptoms of academic struggles to attack the root problem – the limitations to the student’s ability to learn. The training enhances underlying cognitive skills required to learn effectively – auditory processing, attention skills, comprehension, visual processing, memory, and problem solving. Once strengthened, these skills enhance the student’s capacity to learn.

Ken stresses, It’s training, not teaching or tutoring. It’s like giving a lecture on Piano versus training someone to play the Piano …

The best competing reading & learning program called Lindamood provides 2.3 years worth of improvement in 142 sessions. Ken’s program provides 4.8 years worth of improvement in 72 sessions.

In 1989, Ken started licensing this methodology to doctor’s offices and such, but soon realized that he needed a franchise infrastructure to reach more people. In 2002, he opened a Colorado Springs center, which within 4 months of existence threw up $225,000, with about 70 students participating over 3-6 month average duration.

Ken believes, engineers, not necessarily teachers, make his best trainers. Many engineers work at his centers, wanting to make a difference. Ken doesn’t allow any trainer to work for more than 15-18 hours a week, or 3 hours at a stretch. The process is intense, hence the precaution.

The first franchisee opened in 2004. Today, LearningRx has 32 centers around the country, with about 50 average active students bringing in anywhere between $250k-$500k / year. The number will surely go up, as the franchises mature! All franchisees have been recruited by Word-of-Mouth. Customer recruitment has been through a mix of newspaper and radio ads, although now moving largely toward direct marketing.

Our VCs invest money in so many incremental businesses … Ken Gibson’s bootstrapped jewel is one that makes a difference in many lives, and in my opinion, is worth scaling!

Consider Sales Jokes For Your Next Sales Training Session

This is a mistake on their part because it has been found that a sales team meeting will be much more productive where the sales manager includes jokes on sales which alleviate any sense of tension or concern amongst the sales team. Quite often when sales meetings are called, the sales team will be anxious particularly if they have fallen short of their targets, quite often there will be an element of fear of the sales manager, simply because of his or her position of seniority.

These emotions are negative and will often counter all the good knowledge on sales skills and techniques that the sales manager may impart during a meeting. By including sales jokes and sales training jokes time to time in a sales training session or a weekly sales meeting to review business volumes the sales manager will engage the team far more effectively and far from creating any element of disrespect, will find that the sales team will relate much better to the sales manager, and as a result more driven to achieve the sales targets set by the company.

A survey of sales mangers conducted in Melbourne, clearly shows that those mangers who introduced humour in their sales meeting by way of a good sales meeting joke here and there developed far greater motivation levels in their sales teams than those who chose to avoid the use of any such sales jokes or sales training jokes in their sessions.

Where sales jokes were incorporated into the training or coaching sessions there was a much greater sense of company loyalty, the sales team was much more cooperative and importantly they felt that they could approach the sales manager and openly discuss any concerns or difficulties they were facing in the sales process.

Simply by including a sales training joke or general sales jokes in any meeting improved the business volumes achieved on a weekly basis and ultimately delivered a much improved profit for those companies where humour has been embraced in their organizational culture. The importance of including all staff in a shared sales joke should not be underestimated.

The re-telling of a good joke about sales or management has a positive influence as each member of the staff shares a laugh with one another through the course of the working day.
While many senior company personnel are concerned about the risk that adult sales jokes or other inappropriate jokes may be told within the office, it should not discourage the use of jokes on sales carte blanche.

Companies can embrace humour but ensure that no offense is caused by putting together some simple guidelines that clearly state what is and what is not acceptable.

Excellence Resorts Revamps Cancun And Punta Cana Hotels With Over $7 Million Investment

The Excellence Group of Luxury Hotels and Resorts, a luxury hotel management company operating some of the most highly acclaimed luxury five-star hotels and resorts in the Caribbean, has announced massive investments across some of its properties as part of a strategy to reposition their portfolio of product offerings and make their hotels compete more effective in the Caribbean holidays industry.

In order to achieve this and in order to raise the bar at their Cancun and Punta Cana hotels, the company have invested a large sum of money to upgrade the already high standards at the Excellence Resorts in the Riviera Maya and Punta Cana. The renovation works are expected to contribute to enhanced Cancun holidays and an improved holiday experience for guests embarking on Dominican Republic holidays at their Punta Cana resort.

At the stunning Excellence Punta Cana hotel, the Excellence Group invested over five million dollars in the following renovations:

Renewal of the Excellence Club rooms – for guests looking for comfort and sophistication, as well as privacy and preferential treatment. In this exclusive area, guests looking to enjoy the ultimate pampering experience during their holidays in Punta Cana, can enjoy in-room premium liquors and amenities, a private lounge, and preferred locations that make guests feel they have arrived in an earthly Eden.
A renewed Spa with a new hydrotherapy circuit, a spacious and comfortable space that offers showers sensations, massage pool stations and saunas, among others.
The renewal of all the Honeymoon Suites, now featuring new private large outdoor decks with hydro spa pools.
Two new, 1,000 sq.ft. in size, Excellence Club Ocean View Honeymoon Suites, offering a large private furnished terrace with an additional exterior hydro spa pool and spectacular views of the Caribbean Sea. Located on VIP Club floor with all the superior amenities for the Excellence Club.
Two new, 1,800 sq.ft. in size, Excellence Club Ocean Front Honeymoon Suites with Rooftop, with lavish private furnished two-story rooftop terrace, equipped with hydro spa pool and impressive ocean front views. Located on VIP Club floor with all the superior amenities for the Excellence Club.

Over two million dollars were also invested in the renowned Excellence Riviera Cancun, with renovation work that include:

Seven new Excellence Club Ocean Front Two-Story Rooftop Terrace Suites, with sweeping oceanfront views, equipped with hydro spa pools on a private furnished Rooftop Terrace of 390 sq.ft. in size.
One new Excellence Club Ocean Front Honeymoon Suite with Rooftop, with lavish private furnished two-story rooftop terrace equipped with hydro spa pool and impressive ocean front views. At this Suite you will find a separate couples massage room, a separate living room area, a bedroom and an additional Jacuzzi on one of the two balconies.
Expansion of the Gym – the 1,900 square feet facility offers state-of-the art equipment plus a Fitness Trail with a scenic route, for guests who wish to jog or walk while enjoying Cancuns incomparable tropical scenery.
Other additions to the new set of facilities, upgraded amenities and products being introduced by Excellence Group in 2012, are the opening of Las Olas Restaurant, positioned right on the beach, and located in both Excellence Riviera Cancun and Excellence Playa Mujeres resorts for the delight of guests enjoying Cancun holidays at either of these fantastic properties; as well as the addition of a complimentary Marine Wellness spa treatment for guests staying in Excellence Club Suites.

Hp2-h23 Sales Essentials Of Hp Workstations Exam Guide

An end user is an individual that utilizes the services and products of companies. Its so essential to deal with these end users in an efficient manner to augment profits and dealings. Sales Essentials of HP Workstations certification is offered to test the proficiencies of the candidates in making transaction for clients and the end users. This kind of examination raises various kinds of questions that are based from occasions and scenarios related to functional testing exam practical situations.

To provide the right answers to the given questions, the aspirants are obliged to make use of their logic. The perception and logic of HP aspirants in dealing with their clients are verified through an online examination. The aspirants are asked to provide logical answers from the given questions set in the HP2-H23 examination.

The aspirants are given various cases during the exam wherein theyre required to present their own opinions and these are very useful in ensuring that aspirants can be capable to handle clients and administer them in a more efficient manner.

Vitality of Taking the Exam

Efficient customer service and treating customers right will make them come back over and over for any dealings which make it very helpful for businesses. The demands for HP ExpertOne professional that passed the Sales Essentials of HP Workstations certification examination are increasing over time since they are useful in boosting the sales and earnings of companies. The logic of clients should be recognized to ensure that they will be
fascinated and drawn to you.

When you place your self in the situation of the customer, you can easily judge the demands and expectations for geed results. Also, make use of your logic to ensure that you know and understand the wants and needs of the clients. When youre competent to understand then youll be able to address the clients demands in the right way. In HP2-H23 examination, candidates are more capable to recognize the logic of clients and utilize this kind of understanding in obtaining excellent results in companies. Those certified professionals who receive good ratings after taking the certification exams are considered for topmost managerial job levels in big companies. In line with these jobs, the aspirants are obliged to handle their clients and satisfy their wants for augmenting the possibilities of dealing and satisfaction.

Sample questions are available online to give you an idea of what kinds of questions are raised in this online examination. Any candidate can pass this exam in just one attempt if they choose to utilize various sources of reliable preparation materials. Its advisable to utilize several sources of preparation materials for this online examination. After youre finished preparing for this examination, you should apply for HP examination in acquiring the certification.

After passing this exam, a lot of candidates have acquired this certification and presently theyre performing responsible job positions in big companies. Managers who got his kind of certification are playing essential roles in augmenting the company sales and escalating the loop of clients in a more efficient manner of obtaining superb results.