Mobile And Internet Advertising Set To Boom

Mobile advertising is the form of advertising using mobile phones or using other mobile devices. Mobile advertising is a part of mobile marketing. Mobile advertising is closely related to online advertising or internet advertising. Mobile advertising involves displaying text, graphic image and animated ads on data enabled mobile devices. The worlds wireless infrastructure is moving in the right direction, and the catalog required attracting mobile advertisers increasing. There are different ways of advertising on mobile phones, like SMS, calls, MMS, blue tooth, internet gaming, screensaver or wallpaper logos.

The current mobile advertising India, on the other hand, is estimated to be just Rs 0.6 crore. It includes broadcast SMS, brand jingles as caller ring back tones (CRBT), product placements in mobile phone games and banner advertisements on Internet-accessed through mobile phones. India’s online advertising is expected to reach an inflection point by 2009-end – a time when mobile advertising is predicted to grow at a roasting speed. Mobile advertising is going in a slow but fixed pace. The reason is that marketing people and consumers have to understand the benefits and the technology has to be sold at a low price. Mobile advertising as a product to mobile marketers is also somewhat upsetting: There are a lot of new concepts for marketers to learn.
However, its said that there is more of talking then action in mobile marketing.
Mobile advertising grows bigger than any other form of digital advertising or internet advertising.The number of people that uses mobile increasing rapidly.
Chances of seeing an ad in mobile is higher using SMS or MMS or WAO Applications.The response rate is higher on mobile as compared to other advertising devices
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Advertisers can arrive at their target audience more accurately.
The biggest challenge for mobile advertising India or internet advertising now is educating the system that mobile is not the same as the Internet, bcoz of the advanced functionality of phones and networks.

Mobile advertising and internet advertising has gone away from the testing stage by brands, which now see it as a reasonable option for the promotional dollars, says Laura Marriott, executive director of the Mobile Marketing Association (MMA). The operators have played a vital role in helping the association develop guidelines for internet advertising India or mobile advertising India. Over the past few years mobile advertising has become a reasonable advertising channel. This is due to the fact that unlike email over the public internet, the carriers who control their own networks have set guidelines and best practices for the mobile advertising industry (including mobile marketing). The IAB (Interactive Advertising Bureau) and the Mobile Marketing Association, as well, has established guidelines regarding the use of the mobile channel for marketers. No doubt internet advertising India is going to be the worlds toppest advertising techniques within couple of years.

How To Buy Wholesale Clothes From India

Talking about wholesale clothes, these are clothes that are sold in bulk with the main target audience being retail stores. Generally speaking, only the retail stores are interested in purchasing clothes at wholesale price because of the fact that they want to satisfy the needs of their clients. To buy wholesale clothes from India, you need to find a wholesale cloth supplier first.

Clothes you want to purchase

Before you buy wholesale clothes from India, you should be clear in your mind what kinds of clothes you are interested in buying. If you only want to deal with men”s clothing, your focus should be on finding the men”s clothing wholesale supplier. Conversely, if you want to deal with kid”s clothing, look out for wholesale clothing suppliers that deal with kid”s clothing.

Collecting information

Before you give a contract to the wholesale Indian clothing supplier, it is quite important that you collect all the important details associated with him. To start with, check the license of the supplier and see for how many years he is in this business. There is no point taking the services of a supplier who has not processed big orders in the past. With regard to wholesale clothing India, you have no dearth of choices so take your time and take a solid decision; after all it is going to have an impact on your business.

Target audience

When you are aware of your target audience, you will be able to take a much better decision regarding your business. When it comes to buying wholesale clothes from India, you need to focus on clothes where competition is not that intense and you can get some breathing space especially in the initial stages when you are looking to setup your business. For this purpose, make sure that you conduct market survey. With this, you will get an idea of where competition is tough and how market is reacting to various situations. If you do not have necessary finance in hand, look out for partners that you can trust. This can go a long way in giving your clothing business a boost.

How to Recognise Good Small Business Management Software

Finding out which small business management software solution is right for your business can be a long road. The majority of companies that offer this will tell you that their product is the best on the market in order for you to sign up to their service. Whilst it can be very useful to take a look at marketing material for small business management software owners of businesses should know what features to look out for. Here are a few questions which will help owners and managers of small businesses to ascertain if a small business management software solution they are interested in is right for them:

How many employees can be added to the application? If you are looking at software that will only allow for 10 or 20 employees there is little room for expansion. Instead look towards software that can handle up to 50 employees.

Is the application web based? Small business management software that is web based has so many advantages over other types of software. It means that owners, managers and even employees can log on from anywhere with an internet connection and check information relating to the business or even carry out their role from another location.

Do the features on the small business management software solution do everything your business needs them to? For example if you need a quoting and invoicing tool it has to have these as standard, similarly a business needs software with integrated calendars, document storage, project planning tools and reporting features to name but a few. Without these features a small business might need to pay for other applications, which is a waste of funds.

Is the small business management software solution easy to use? If a new software package is difficult to use and navigate around it can spell big problems for a business. Not only will it take a disproportionate amount of time to train employees on how to use it, it may also be too clumsy to use effectively. It is surprising just how many businesses sign up for software that is incredibly hard to use and requires several hours worth of training per employee. To get the most from small business management software it should take around an hour for employees to get to grips with and from there they can build upon their knowledge.

Can the software grow with your business? Whilst most businesses start off small there are a large number that do not stay small. With this in mind you need software that can handle a growing customer contacts database and will allow you to add employees as you hire them.

Does the software offer you a free, no obligation trial? This is essential before you spend money signing up to any software application.

Affiliate Internet Marketing.

I have been doing some Affiliate Internet Marketing lately. This is an activity which i have read a lot about and even played around with but never became real serious about it. I purchased a book a few weeks back and everything just clicked in the affiliate marketing arena.

One thing that always has driven me crazy about Affiliate marketing is the fact that when you join an affiliate program and log on to the back office, there is training material. You will find banners, text ads, email ads, offline classified ads and many other promotional tools.

They will tell you to join the surf for traffic sites, submit some articles to directories and Ezines, post replies in forums leaving your link in the signature file. (Some forums dont even allow affiliate links) and answer some questions in Yahoo answers leaving links to your site here and there as references.

The one thing that 9 out of 10 of these affiliate back offices with all of there training offer you zero assistance in building your own mailing list. Yes I have found that 90% of affiliate programs out there just want you to send traffic to your special affiliate link and then the actual site owner collects the name and email. Can you see how you will be paying to promote your page and build a list for them making a few sales here and there.

I will not send any traffic that I have to work or pay for to any page unless my opt in form is on that page. If I am spending money or time, I want the subscriber for future contact and sales. There are a few good programs out there that steer you right and sometimes even provide a lead capture (splash, landing, magnetizer) page that you can edit and place your own autoresponder code enabling you to build your own list.

I set one of these little systems up a couple weeks back, and I am making sales on a regular basis. This is cool because the commission pays $45 and all I did was set it up once. It is now on auto pilot. My advice to you is to never promote any program until you can get a double opt in with name and email before redirecting traffic to your affiliate page.

Now that was a mouth full about Affiliate Internet Marketing.

To Your Success,

Ted

Mannequins Are Among The Most Effective Sales Tools In A Retail Clothing Environment.

There are records as early as 1300 BC of mannequin forms in ancient Egyptian tombs. There were life-size, miniature and oversized replicas of the human form. Some imitated kings and others the forms of gods. The purpose of these was obviously not the display of clothing, but rather they held deep religious and historical significance. Though these tomb vigils were not designed for the purpose of clothing, other very early mannequins were used exclusively for tailoring and storing clothing items. Though they were not used for display purposes, these early mannequins of wood, wire, wicker, leather, and fabric were very close to the purpose of their descendants.

As human development and commercialism progressed the need for sales displays grew. Charles Worth created the first recorded mannequins for the use of display in Paris, France, sometime in the 1840’s. His goal was to make mannequin forms that resembled his customers so that they could truly observe the clothing from an exterior vantage. These developed into mannequin forms made from wax, wood and heavy fabric that were kept standing by heavy iron feet, planting them to the floor. Sometimes they were shaped with papier-mch or filled with sawdust. These forms were costly to produce, but as the market for expensive clothing climbed, so the production of mannequins increased and became the center stage for clothing display.

By the 1930’s, plaster sculptures were being developed for department stores in New York City. Mannequin forms grew hair or wore glasses to create realistic portrayals, while other less detailed versions drew more attention to physique. As large glass display windows and expensive store lighting became a common trend, mannequins became an essential part of retail window shopping as well as centerpiece displays, and so display mannequins evolved again into fiberglass models that could be easily mass produced. In the 1960’s, detailed and lightweight mannequin forms were manufactured by the thousands. This abundance allowed some manufacturers and designers the freedom to create abstract forms and styles of all shapes and sizes.

Today, the mannequin is an essential part of any retail store display. Shoppers expect to see clothes modeled by these unspeaking models to show them the vision of today’s fashion. Like many things, mannequins have developed from the human desire to create and copy and have developed into a vital part of modern commercial society.

Mannequins are among the most effective sales tools in a retail clothing environment. But mannequins dont just sell the clothes they are wearing. They are actually important tools for selling all of the clothes around them as well. Mannequins show customers what the store is all about and they create an image within the mind of what to expect from the clothes the store carries.

The biggest thing that mannequins provide is a beacon to certain areas of the store. Mannequins dressed a certain way tell people who are in tune with that particular style that this area of the store is for them. They also are the most visible elements of the store from the outside. This is especially important in large malls where window shopping is the name of the game.

It is important that retailers think of their mannequins as an element of interior design within the store. Mannequins are important tools for all clothing retailers because they contribute to the stores overall ambience and personality. More than any other element of the store, the way mannequins are positioned and dressed tells passersby and shoppers what type of customer your store caters to. Be sure that the mannequins appearance supports the mood and flavor you seek to create in the store.

Mannequins have been around for thousands of years but their use in store display is more recent. Kings and Queens who were concerned about their appearance, like the ancient pharaohs, would have a dress form made to their body dimensions. The court dress maker or tailor would use the dress form to display and make the clothes thus avoiding any royal embarrassment during the course of a fitting.

The evolution of this ancient crude dress form through the middle ages and up until just before the industrial revolution is unknown because there are so few written records and no museum examples to study. Wickerwork mannequins were certainly around in the late 1700s and were probably filled with stuffing and leather. Wire-framed versions came into existence in 1835 but mannequins were still not in use for store display. The invention of plate glass, the filament lamp and the sewing machine were the catalysts that put mannequins in the store.

In the 1880s window panes began to be installed in retail establishments and street lights started to appear. The improvement of sewing machines enabled ready to wear clothing to be made in large quantities. The industrial revolution also created a new middle class with money to spend on what was previously only available to royalty and landed gentry – fashionable clothes! More retail stores opened and the store owners needed mannequins to display the latest fashions.

These early mannequins were made of wax, wood or heavy fabric and because they needed to stay upright their feet were made of iron. To give them shape papier-mch and sawdust were used. Consequently the result was an expensive, hard to maintain and very heavy object. However such was the interest in fashion that by the turn of the century the mannequin was already the center of a fledgling industry called ‘window trimming’ which later became known as ‘visual merchandising’.