Dkim Why You Need It For Your Email Marketing Campaign

Most online businesses attribute their success to their email marketing copy, but most ignore the core back-end technologies that can make or break their email marketing success. There is little doubt that the content in your email is critical and the copy in your subject line is the key to open rates. But imagine what would happen if you took the same amount of time ensuring that your email ends up in the in-box (rather than a spam box) as you did writing the copy? The results would be fantastic, and best of all, you would only have to do this work once.

This article isn’t for you if you’re a casual email marketer. But, if you’re an email marketing fanatic who wants to learn the technical side of sending an email successfully through a spam filter, you’ve come to the right place.

Let’s start by taking a look at one of the technologies that help true email marketers get into their subscribers in-box. Professionals call it DKIM, the rest of the world knows it as DomainKeys Identified Mail.

Overview of DKIM
DomainKeys Identified Mail (DKIM) is an email authentication technology that allows email senders and recipients to know without a doubt that a message originated from the source it says it’s from. Let me give you an example.

You’ve certainly received an email that supportable was sent from a legitimate and reputable address, but upon opening it you knew it was spam. Have you ever wondered why an African prince wanted to send you millions of dollars just for helping him get his money out of Kenya? Did this email really come from an African prince or did it come from a scammer? How can you tell the difference?

Think of this email as a letter you receive through the mail. Someone wrote the letter, placed it in an enclosed envelope, addressed it to you at your home or office, added postage and a return address indicating who sent the letter and then they dropped it in the mailbox and waited for you to open it and respond. Here’s the problem. Before DKIM, the sender could have masqueraded as anyone in the return address block to trick you into opening the letter and doing what they asked.

Advantages on DKIM
Through the use of public and private key technology as well as the use of digital signatures, DKIM can digitally prove the source of an email. This means that big email companies like Gmail and Yahoo can simply check to see which emails are legitimate and which emails are obviously spam. They do this by checking with the server to insure that the email came from where it indicated it came from. Through the use of technologies like DKIM, there is a much better chance that legitimate email will get though spam filters and illegitimate messages will get blocked.

An added benefit of DKIM signed mail is that it ensures the email arrives untouched. This prevents tampering with the message while it’s in transit. I told you this was for advanced email marketers.

Compatibility
DKIM isn’t supported nor is it used by everyone. It would be naive to assume that your ISP, website host or email marketing company is implementing it on your behalf. Since DKIM is an added layer of security, and not a required process, it must be compatible with older, non-DKIM email servers. This means that if you’re not using DKIM, some of your email is still getting through to your subscribers, but not all of it. With DKIM you can take advantage of this powerful added layer of trust and improve your rate of success.

To an email marketer, this means you can either assure your subscribers (and their spam filters) that your emails are truly from you, or you can leave them guessing whether or not someone is pretending to be you. Think of DKIM as a way to help your customers (and their spam filters) trust you, and trust goes a long way in the anti-spam world.

The Next Step
If email marketing is a core component of your business, you may want to take the following steps:

1. Check to see if DKIM is being used on your email server.
Search Google for “DKIM Test” or something similar and you will find several free services that will help you discover whether your system is implementing DKIM properly. Otherwise, if you know how to inspect email headers look for a “DomainKey-Signature” field immediately followed by garbled text. This is the hashed signature of the email. If you do not see a DomainKey-Signature field, this means your server does not use DKIM.

2. Ask your email-marketing provider to enable DKIM for you.
More than likely if you’re using a shared host like Bluehost or Hostmonster, this will be an impossible request due to how DKIM is configured at the mail transport agent (MTA) level. If they cannot enable DKIM for you, you have very few options. You can move to a managed email service like iContact, Constant Contact or Aweber, or you can move to a dedicated or virtual dedicated server that gives you root access.

Conclusion
Getting emails into your subscriber’s in-box isn’t as easy as it use to be. By hosting your own software on your own server you can send emails to thousands of people without having to pay a company to maintain your list, but the effort might be too great.

If this sounds too foreign or complicated, you may want to reconsider self-hosting, as the paid services will take care of it for you and save you tons of time and headaches.

Ask yourself what’s more important. Do you want to save money, or do you want your emails to get to the intended recipient? If the answer is both, owning and maintaining your own email marketing software may be just what you’re looking for.

Innovation Products -Combining Social and Business Challenge

Innovation is defined as the process by which an idea or
invention is translated into goods or services for the benefit of the
consumers and replicable at an economical cost. In the business
scenario, innovation is the result of application of technical ideas to
decrease the gaps between expectation of the customers and the
performance of the enterprise. In a social level, this relates to
devising collaborative methods, alliances, joint ventures leading to
increase in the buyer’s purchasing power.

Innovation products is a combination of information,
imagination and intuitive thinking along with a number of processes
making it different from the resource. Innovative products can either be
a new product or an improvement made on an existing one, by using new
components or materials . Nevertheless, it is based on ideas that are
captured from various sources.

Further, today’s aggressively
competitive market, challenges for every enterprise to gain maximum
market value. To meet this challenge, enterprises take up initiatives
such as branding, advertisement, social media marketing to promoting
‘out of box’ thinking, strategies for innovative product development and
idea management techniques. Such initiatives may lead to development of
products that can handle environmental issues, energy conservation or
even bring about simple changes to make a product or service more
comfortable and competitive.

To generate profitable growth of
the enterprise and improve the consumer structure, Billerud- the Swedish
packaging designer came up with an innovation product ‘Fiberform’ a
by-product of petroleum that helped in reducing the consumption of
plastics. ‘Fiberform’- a biodegradable and recyclable packaging material
took plastic out of all products; from food to cosmetics. Made of
renewable, fossil-free raw material, this innovative product confirmed a
reduction in carbon emissions in production by 39%, paving way for
increased market share for ‘Fibreform’ as a climate smart packaging
solutions. This initiative contributed to the company’s profitability,
while at the same time benefiting the global climate.


With 72 manufacturing and technology research centers and 73,000
employees, Whirlpool Corporation promoted the concept of designing
innovation products and redesigning business processes by building an
idea management system to capture ideas from its employees. This not
only changed the culture of the company but also brought out products
such as the revolutionary ‘Smartcook’ pizza oven, that can cook a pizza
in less than one and half minutes, the Duet´┐Ż Steam laundry pair that
helps to save enough water in a normal wash cycle to fill a 16′ x 20′ x
6′ swimming pool over the course of a year or the Fabric Freshener which
uses only nine ounces of water and 10 cents of electricity per cycle
and removes odors from clothing while relaxing wrinkles without using
chemicals or detergents.

All these innovation products helped
the company attract large number of consumers and generated more than
$2.5 billion of worldwide revenue. This also gave Whirlpool a
competitive advantage and the generation of a robust innovation pipeline
of about $20 billion. Innovative products are the result of bringing
together a diverse group with a common goal and applied processes with
the right combination of tools and techniques.

Read More About: innovative management solutions

Use Revolving Credit And Pay Off Your Mortgage Quicker

Revolving Credits are one of those gems that financial advisers like pull out to look intelligent. They are not for everyone, but in my opinion Revolving Credit can’t be beaten! They are flexible and (done the correct way) can help you pay your mortgage off in no time. You can easily reduce the term of your mortgage by 5-10 years and (if you have a mortgage over $300,000) save up to $80,000 in interest.

Because while it isn’t the only path toward financial independence, it is a trusted method that works well with a little discipline.

How does it work?

Using a revolving credit you can place part of your mortgage into your transaction account. It will seem like dealing with a big overdraft but at mortgage interest rates. Any additional money in your transaction account successfully reduces the mortgage balance and therefore you pay a lesser amount in interest.

The main reason many people tend to disregard revolving credit is that is can sound too complicated to the uninitiated. After all, if you handle your mortgage and everyday living transactions all from a single account, what’s to stop it from becoming one giant financial mess? How can you be sure if you’re doing the right thing? And how do you protect yourself from dipping too far into your mortgage money when it appears to be right there to spend?

Multiple Transaction Accounts

The easy answer to working with a Revolving Credit well is to have two transaction accounts, particularly since most banks now have free or reduced cost electronic transaction accounts.

We suggest having your income/wages paid into the Revolving Credit. Your standard costs and the mortgage will be paid from the Revolving Credit. But, for daily expenses set up a weekly automatic transfer to a second transaction account and use that one.

Budget is crucial for anyone with a mortgage, and the easiest budget to utilise for any home owner is based on the premise that your costs should never be more than your earnings. Of course unexpected expenses are sure to crop up – especially if you are taking care of a family – so if you do think you need some more cash you can access this from your revolving credit in emergencies. Making the conscious decision to transfer money out of your revolving credit and into your daily transactions account is far safer than just using one large account, so make this strategy the first thing you put into practice in your revolving credit strategy.

A different popular option for people comfortable with using a credit card is to pop your day-to-day costs on the plastic and then pay off the credit charges ENTIRELY from your revolving credit before the end of the month. As long as you can cover all charges before the credit card company can start charging you interest, using your credit card is a fantastic option because it keeps all your money in your account for longer – therefore cutting down the interest on your mortgage as much as you can. Not only that, but you’ll also have the added advantages of being able to score reward points or even frequent flyer points by using your credit card, so you can indulge yourself for all your successful budgeting work without having to shell out a cent.

What percent should my revolving credit be?

It’s best to speak to your financial advisor for the best guidance on how much you should initially set your revolving credit at. Based on your earnings and costs, most lenders will approximate the percentage of your mortgage you will be able to pay off within a couple of years. This sum will form the foundation to work out how substantial they make your revolving credit.

With the rest of the mortgage we tend to set it to a 25 year term and focus any additional repayment onto the revolving portion. When your fixed rate matures we can then decrease the fixed rate mortgage by transferring some of it across to the revolving credit, and start over!

As well as being able to become debt free faster than you might have ever imagined, one of the other significant advantages of the revolving credit strategy is flexibility. This method of mortgage management not only lets you to become free-hold faster, but is flexible enough to continue to meet your requirements if and when your situation changes. Planning a family? Do you need to slip back to one income rather than two? Revolving credit can even allow you to slow down your repayments if you ever need to, making it a wonderful tool to future-proof your economic stability.

The eMerchant is leading Software Development Company

The eMerchant is one of India top digital marketing company. The-eMerchant is an Indian SEO and online marketing company which provide the service to the customers. Our marketing service brings the world as common shopping center for all around the world. We run online marketing and brand workshops to bring your team up to speed. We analyze your business and model digital marketing strategy which includes Web Design, Web Development, Internet Marketing, Search Engine Optimization, Pay-Per-Click Campaign, Online Marketing Campaign etc. We provide the best services that are based on needs of customers and follow the trends in the digital marketing. Acquire more leads through our highly effective lead generation strategies and improve your sales.

The eMerchant is a leading Software Development Company which drives the top line revenue growth for our customers. We provide the products as per the client’s requirements. We design and build the new platforms for your business i.e., web, social, mobile solutions and then work with you to obtain the high natural search rankings (SEO&SMO) for your own site by using wide range of proven methods. Our online marketing services are tailored to get more potential customers to your business. The eMerchant is becoming the leader of Web Development Company India. Our deep skills with markets and technology platforms are enables us to offer high quality, full range of life-cycle development services, from requirements gathering and definition, through the delivery and deployment of solutions. Our software development professionals are brings the years of experience in developing the commercial software applications which is to meet both the business and technical requirements of a project.

The eMerchant development services includes requirements & functional specification, project definition, high and low level design, code & unit test, prototype design and build, system design, application development, integration testing & system testing, user acceptance testing & QA, deployment, usibility etc. Our main strength is to give affordable digital media, build targeted market, and converting the visitors to business. In addition, our company is the Indian based company and we are able to offer the services at competitive prices without comprising on the work quality.

The eMerchant professional posse’s having several years of experience in Internet marketing industry. We understands that each company is different from other, so we give more importance to distinction and we provide customized solutions which will be in line with the business strategy of our clients. We provide round the clock services and we give more support for clients. We make sure that we don’t miss your service requests or concerns at any point of the time

Realistic Expectations for the Debt Settlement Industry

Lets face it, the debt settlement industry has a really bad reputation, but I dont think that everything can be blamed specifically on the settlement companies. I will admit that there are some companies that do in fact take advantage of clients. However, there are a number of credible companies that do show good results. In fact, I have noticed that a majority of clients complaints actually stem from their own unrealistic expectations for debt settlement. Here are a few examples of common misconceptions that might help you have a more sensible grasp on the capabilities and limits of the debt settlement industry.

The biggest problem I see in the industry for clients is that as a result of their desperation, they are often times extremely gullible and dont use simple common sense when choosing a debt settlement company. Clients want to believe that they will only have to pay pennies on the dollar of their debt and that credit companies will never opt to sue them.WRONG. At this moment, a quality debt settlement company can normally negotiate a debt between 40-60%. Can you pay moreYes. Can you pay lessYes. No company is ever going to brag about the client who could not save money, was sued, and as a result had to come up with 80% of the debt. Instead, they are going to boast about the client who only had to pay 20% of his or her debt. Both examples are true, but they are nevertheless extremes. The most logical estimate that you can count on for a settlement is between 40-60% of your debt. Anyone who tells you that they can guarantee anything is lying. Hang up and dont talk to that company again!

The debt settlement industry is also known as debt negotiation. Negotiations take place between two parties, and thus you can NEVER guarantee that the other side will agree to the exact terms that you are offering.

Secondly, you CAN be sued if you are in a debt settlement program. Anyone who says that you cant is lying. Hang up and dont talk to that company again. While it does take quite some time for legal procedure to begin and it is true that companies would prefer not to have to resort to legal matters, they nevertheless will sue you. Remember, you owe them money, and they want it. Fortunately you do have time before any legal matters are going to take place. How much time? That it impossible to tell. It may be a year, it may be 4, 5, or never. Luckily, most clients whose accounts go to legal offices are able to avoid any legal action as long as they follow the rules of a good settlement program. The point is that a debt settlement program does not make you immune to normal collection processes.

I think that it is important to remember that those who need debt settlement services are often very desperate, and they need to take a step back to think logically about their decision. Like good Americans, they are looking for an easy, quick-fix solution to their financial dilemma. While debt settlement is a beneficial service that can indeed save consumers thousands of dollars in unsecured debts as well as relieving financial strain, it is in no way perfect, easy, stress-less process. Consumers perceive the debt settlement industry as the miracle solution to their problems, and, well, lets face it, its not. The inherent problem with these false hopes is that when clients come to grips with the reality, they often become frustrated and blame the industry. Just like in any service, settlement companies have their limitations.

In conclusion, if debt settlement is the right choice for you, make sure that you examine your options and that you have realistic expectations. This will make the process much easier and less stressful, and ultimately lead to better results for you.