Open Innovation In The Food Industry

The point of inception for any enterprise, big, small or
medium has been an idea. The thought of coming up with a product,
service or initiative that would be of use to the global consumer, has
resulted in the emergence of numerous brands globally. However, the
success of continuously developing new products and better services does
not only depend on market research and branding activities or new
business development strategies. What is needed is an environment that
is conducive to ideas and knowledge sharing that brings together
multiple views and feedbacks. This too is not just limited to the
organization’s employees, but rather is open to all. This process of
sourcing meaningful ideas is termed as open innovation.

Over the past few years several brands have been
resorting to open innovation and crowdsourcing techniques for new
product development. One of the industry vertical making active use of
this technique is the food industry. Let us look at the multinational
food manufacturing company Kellogg’s (United States). The company
launched a creative initiative that enabled it in creating a new product
variant of Cereal Straws. This initiative originally started in Spain
where children between nine to ten years shared their breakfast concerns
and probable ways to resolve them. The result of from these detailed
discussions was that one should not only drink milkshakes through straws
but eat the straw afterwards that is crunchy and tastes good. The final
outcome was a brand new product named Kellogg’s Cereal Straws with its
target audience defined way before the product released in the market.


Therefore we see that open innovation often helps food brand to have a
clear idea of their target consumer group prior to product release. This
gives the brand the assurance that the capital and other resources
invested in the product development will not go waste. More than that,
it allows the brands to actually come up with products that are a blend
of proper nutrition and taste. Furthermore, innovative ways of mass idea
capture and idea management tactics can not only be used for essential
foods. The same can be applied to fancy food and confectioneries as
well.


This is what the multinational confectionery company Kraft Foods,
United States did by setting up an Idea Cafe along with Insites
Consulting to welcome new ideas. The company was looking for
consolidated ideas that can be incorporated on a day to day process. For
this the company also invited 50 Belgian Kraft consumers to be a part
of this three week idea generation process and Concept Development
Community. The final outcome of this open innovation practice was that
the company gathered more than 60 creative food ideas both for short
term and long term development.

Thus the future of any company
in terms of coming up with better products and meaningful practices
depends on the way idea management tactics are harnessed. Furthermore,
this also helps in setting a deeper audience connect that boosts sales
and results in increased goodwill.

Professional asset management and investment management

Are you looking for innovative investment solutions? Do you want to obtain a bigger profit by using a safe asset management? Of course you do. Then you should check a viable solution that works for ten years. You probably heard the term asset management. Asset management is a broad term. It can be defined as a procedure that guides the gaining of belongings.

Investment management is not easy as it probably seems. Asset management essentially refers to managing money for different persons through stocks, connections and cash equivalents. The asset management structure is an updated system and its aim is to optimize asset use and manage all maintenance efforts involved in making the assets as private, accurate and efficient as possible. The values of asset management apply uniformly to all physical assets such as infrastructure, property, legacy, deposit and equipment.

The investment plans and multi manager ability improve and complement Asset Management conventional skills in multi asset investing. These guys provide client portfolios and funds that expand and manage risk at the same time as optimizing returns, whether using in house capabilities or those of third party executives. A collection of inactive fund solutions is also available, according to the needs of any client.

The most important investment and interest rate return is protected and guaranteed by using this type of investment.

The interest rates offered under this investment plan are guaranteed for the full term of the investment period.

The asset management firm employs skilled and experienced asset management advisors to help you manage your assets. Asset management advisors are equipped with the needed skills, knowledge and connections which are required to consult you. This way you can triple your assets within a year.

Generally speaking, asset management advisors help corporations to manage their assets in a diversity of ways. They supply useful information regarding how assets must be managed appropriately and they are also accountable for structuring these assets into easy to use formats which makes it so convenient for their clients.

As you know investment management refers to the procedure of managing money that is used for investments. Investments are supervised through safe decisions about security purchases and sales. Investment management specialists provide investment management services including money management, investment prospective, investment analysis and investment management planning. Those who work for this reputable investment management firm are preferred over single agents because of their integrity and reputation. These agents have significant investment management experience on this particular field and this can be very helpful.

There are two kinds of investment management advisors, those who offer straight financial advice to individuals or businesses and those who offer asset management for company clients.

These services of asset management are not only required by companies or big corporations, more and more individuals choose them. This is a basic thing for people with lots of cash. Asset management advisors offer supervision and management counseling for their clients, whether they may be companies or individuals, relevant in handling their resources. Considering the affordable rates that they charge, asset management investors are becoming very popular in the current finance situation.

Promote Business Offerings Through Outdoor Advertising Flags And Banners

In this fierce era of competition among businesses, gaining upper hand over each other is of paramount importance for almost all business entities. It is due to this reason only they try their level best to achieve supremacy over others with the help of a number of advertising solutions. But none of the advertising campaign can provide much benefit than outdoor advertising flags and banners. The trend of trade fairs, business concerts, etc. has increased manifold nowadays which is why entrepreneurs are leaving no stone unturned on their marketing strategies. Thus, they want nothing but to employ the best strategy to garner attention of the prospective customers present in those fairs.

The trade fairs and business concerts provide a perfect opportunity for business entities to showcase their products and services in a more eye catchy way thus they prefer to infuse outdoor advertising flags and banners in their marketing campaign at those events. Seeing the popularity of banner and flag advertising, there are a number of companies present in Australia that provide these kinds of marketing solutions to their clients in really affordable rates.

Outdoor advertising flags and banners are a perfect way to grab attention of the customers through their vibrant and colorfully designed banners depicting your logo in a simple yet unique way. The banner is made from the finest quality polyester with business message or logo printed on it in vibrant colors to captivate the maximum number of attention. A flag is also supplied along with the banner which can be easily assembled and disassembled. It is believed that making business promotion through such mean on repetitive basis helps companies in building sound reputation in the market.

Besides the flag and banner, these companies also provide plastic ground stake which is used primarily to fix the banner on soft ground such as soil, sand, grass and snow. These companies design your logo on one side of the banner in such a way that it would replicate its 70-80% mirror image onto the other side easily which would provide you double benefits at the cost of one. So, if you are interested in promoting your business in innovative yet interesting manner, hire the services of such companies that offer banner printing services.

Wear Your Boat Shoes For The Perfect Casual Look

Boat shoes are a fashion shoe as well as being practical for the original intended purpose of messing about on boats. These extremely comfortable shoes have a special sole which prevents slipping on wet wooden boat decks and naturally this also is a plus when walking along wet pavements.

Boats have been around ever since man first noticed that certain materials floated on water and most notably wood. Doubtless some drowning man tens of thousands of years ago was saved by clutching onto a floating tree trunk and from that moment the idea of a boat was born.

Perhaps the three most important discoveries to put man on a course toward civilisation was fire, the wheel and boats. Boats led to journeys of discovery and even today when most of the world is fully explored people still enjoy boat trips whether a day on the river or a three week cruise.
In recent years cruise liners have become more popular than ever. New cruise liners are being launched every year and if you are thinking of going on one of these trips then do not forget to take your boat shoes.

Your shoes on board will grip and prevent any chance of slipping on a wet deck. Should you choose to fly to Fort Lauderdale you might get the opportunity of joining a cruise on the world’s biggest cruise ship. This recently launched ship has sixteen decks and carries well over eight and a half thousand passengers and crew. This figure means the ship has a capacity of forty per cent more than the next biggest ship.

Even the giant Nimitz class aircraft carriers of the United States navy are dwarfed by this cruise ship. Of course every conceivable activity is catered for on the ship to keep the six thousand guests amused over a two week cruise. One restaurant alone seats three thousand. The figures continue to amaze and the logistics of running this floating city must be daunting.

Despite the fact that flying is so much quicker there are people choosing to spend five days crossing the Atlantic from England to New York on a ship and vice versa. The vast majority will be wearing non slip shoes designed for walking the decks.

At any one time it is estimated there are twenty million people around the world engaged in a long journey. In the air alone at any given moment there are in excess of two million people flying. A greater number are on board ships and the biggest number are on trains. If you add up those on long car journeys then the figure is probably closer to one hundred million. Imagine all those different types of shoes and make a guess at the numbers that are in boat shoes.

Entrepreneurial Options

Very few people ever got rich by working for someone else. Leaving aside pop musicians, sportsmen and similarly gifted people, the only way to acquire wealth by work is to build a business of your own. The type of business you decide upon will depend on: a) how much money you have available as start-up capital and working capital; b) your business idea; and c) your confidence level.

There are three types of business: 1) the traditional one in which you are reliant solely on your own efforts; 2) a franchise where you follow a proven idea and receive considerable training and back-up from the franchise company; and 3) network marketing.

Each business type has its pros and cons.

The traditional business requires considerable financial input, either from your own resources or part-funded by your bank. You may need to rent premises; buy equipment; hire staff; pay for advertising, brochures, stationery, and stock. A frighteningly high percentage of this type of business fails in the first year. To succeed you need: a good idea, considerable financial backing, good health, an understanding spouse, and stamina. If you do succeed you will own the business outright and benefit from all the profits.
Franchises have a high success rate. Banks like them because each franchise operation has a proven track record and thus the banks can accurately judge the risk, consequently they will lend money for this sort of start-up. However, all the support and training comes at a price: the initial entrance fee is likely to be very high, and a percentage of the business’s turnover has to be paid to the franchise company.
Network marketing, also known as multi-level marketing, has many advantages and few disadvantages. The entrance fee is low and the ongoing expenses are even lower. A network marketing business can be started in your spare time – in fact that is the best way to approach it. Start small, and keep at it. The secret is perseverance, get past the first year and you should find the business has a sound foundation from which you can build a serious income. It is said that 95% of those who survive ten years in network marketing become wealthy beyond their wildest expectations.

So which type of business is for you? If you wish to provide a service or product where you have previous experience from, say, a former employment, the traditional business will be probably be the best choice. However, if you are just tired of working for someone else and making them rich and wish to strike out on your own, then a franchise or network marketing must be the preferred option.

The choice then is determined chiefly by the funds you have access to, and the time and effort you wish to put into your enterprise. A franchise will require substantial funds and 100% commitment. You are jumping in at the deep end, although the franchise company will provide training and support to help you to swim.
On the other hand you can ease yourself gently into network marketing by starting part-time while you continue with your current employment, building your business by ploughing back profits if necessary. Persevere and there will come a time when the income from your own business will be sufficient to support you financially. You will then be able to leave your employment and concentrate on your business, spending more time on it or enjoying considerable free time with your family.