Five Reasons to Buy a Vintage Typewriter

With their glass keys, nostalgic aura, and charming literary output, vintage typewriters are becoming increasingly popular. Once relegated to the side amidst word processors and laptops, these writing machines are now considered an up-and-coming collectible. In a digital world where manuscripts, poems, and musings can accidentally disappear into a software abyss, more people are turning to the trusted touch of a vintage typewriter.

The Charm of Real Type

Unlike some collectibles like figurines or sports cards, a typewriter can create works of original art. With a vintage typewriter at your side, you can pen love notes, poetry, essays, and even that Pulitzer Prize-worthy manuscript. Of course, you could always type on a plastic computer keyboard, but the glass keys of a real writing machine are inspirational, causing you to contemplate each word and letter you strike.

Even if you are not an aspiring writer, the possibilities of your antique typewriter are endless! Imagine the sweet surprise of receiving a real, hand-typed thank you note. How nostalgic would your spice drawer look with hand-typed labels? Artists have even created stunning works of typewriter art depicting famous individuals and even landscapes.

Growing Value

Antique typewriters have enjoyed a resurgence in popularity, especially as todays society pines for nostalgia of bygone eras. Subsequently, a writing machine you purchase today will most likely grow in value, giving you a smart investment for decades to come.

Of course, not all typewriter models were created equal, and some are significantly more valuable than others. The rarity of the model, the year it was manufactured, its color, and condition all impact the current and long-term value of the piece.

A Nostalgic, Personal Connection

Maybe the antique typewriter at the antique shop reminds you of your mother. Perhaps you grew up idolizing Nancy Drew and hoping to type a novel. Or maybe you used the typewriter to communicate with a pen pal whom you met years later. Many antiques have a personal connection, making the item that much more nostalgic.

Thinking Outside the Typewriter Case

Although it is always ideal to purchase an antique typewriter that is in fully working condition, some writing machines have simply been neglected and may be impossible to revive. However, this does not mean that the vintage typewriter should be relegated to the recycling bin! There are many ways in which you can enjoy a typewriter, both working and non-functional.

Vintage typewriters may be used to display items like photos.
The writing machines can be used as charming bookends.
If it is absolutely impossible to repair the typewriter, craftspeople may be interested in the keys from antique typewriters to create vintage crafts, such as necklaces, cuff links, earrings, and place cards. However, sawing the keys off a functional typewriter or one that could be repaired should certainly be considered a sin!

A Living History Lesson

Vintage typewriters are their own lesson in the history of the written word. Typewriters were invented in the late 1800s, although the concept existed a century earlier. Typewriters added speed to what had been a much more laborious process. Typewriters soon became integral parts of offices and remained so until the 1980s, when computers became more prevalent. The legacy of typewriters lingers today, for instance:

Our computer keyboards still use the “QWERTY” letter line-up.
We still use the phrase “cc,” short for “carbon copy.”
Terms like “Shift” and “Backspace” also came from the typewriter.

Indeed, there are many reasons to purchase and enjoy a vintage typewriter. From the click-clack of the striking keys to the charming bell at the end of each line, the right writing machine is waiting for your fingers to type with inspiration!

Semiconductor Distributors Enjoy Soaring Sales In China

According to the market research firm iSuppli Corp., semiconductor distributors in the country are expected to enjoy nearly 30 percent growth in 2010, matching the robust and thriving consumer electronics industry in China.

Distributors will account for 51 percent share of semiconductor sales in the worlds most populous country, with sales in 2010 up by 28.5 percent to $33.1 billion. On the other hand, direct sales from semiconductor suppliers will make up the remainderat about $31.7 billionor 49 percent.

Overall, Chinas semiconductor sales from both distributors and chip suppliers are projected to reach $64.8 billion in 2010, up a remarkable 30 percent from $49.5 billion in 2009.

The two channels in 2011 will be virtually tied at $35.4 billion each.

Mergers and acquisitions serve as important growth tool

Distributors were strong in the memory, logic and analog component markets in 2009, said Horse Liu, Manager (China Research) at iSuppli Corp. Distributors also acquired more sensor components business in the industrial electronics and surveillance markets. Semiconductor suppliers, in comparison, continued to implement direct-sales strategies in core chip markets, such as Microprocessor Units (MPU) and Digital Signal Processors (DSP). Among the biggest distributors, mergers and acquisitions have become a favorite tool during the last five years as a means to grow quickly, iSupplis China semiconductor industry research has determined.

World Peace conquers the market

Following the trend, Taiwanese-based distributor World Peace Group (WPG) Holdings has vaulted to a dominant position in China as well as in the rest of Asia. WPGs March acquisition of fellow Taiwanese firm Yosun Industrial Group added to the conglomerates total China revenue of approximately $3.8 billion in 2009.

WPGs continuing efforts to strengthen its role throughout Asia may yet displace New York-based Arrow Electronics from its perch as the worlds largest electronics component distributor. Arrows worldwide electronic component sales in 2009 amounted to $9.75 billion, but WPG is closing the gap fast at $9.57 billion, iSupplis China market figures show. In third place is Arizona-based Avnet Inc., with $9.18 billion. In China, WPG is first, followed by Avnet and Arrow.

The leading global distributors are expected to continue their M&A strategy within the electronic component space in China. The acquisition targets will be the local Chinese distributors, which so far have been exhibiting healthy growth and excellent product resources. To develop business in new markets, the leading distributors are hoping to obtain core product resources from the localsas exemplified by Texas Instruments tapping Beijing-based SEED Electronic Technology Ltd. to be a distributor in the DSP market.

Suppliers win in the end

Despite the rapid growth enjoyed by distributors at present, semiconductor suppliers in 2012 will begin to take increasing control of the distribution process and start accounting for a bigger portion of semiconductor sales, iSuppli China research indicates. Already, suppliers are implementing strategies intended to reduce their reliance on distributors.

For their part, distributors are thought to be coping currently with a number of challenges, including component shortages, lengthening lead times, rising product costs and complex market conditions.
Learn more about the China market with Lius latest report, entitled Distributor Mergers and Acquisitions Prepare Semiconductor Supply Chain for Rebalancing at http://www.isuppli.com/China-Electronics-Supply-Chain/Pages/Distributor-Mergers-and-Acquistions-Prepare-Semiconductor-Supply-Chain-for-Rebalancing.aspx?PRX

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Marketing communication is the key to a successful business strategy

Marketing communication is how a business can reach to its customers. It can be done through print advertisements, digital media, e-mails, newsletters, website content. It is basically the words and images that are used to communicate to the customers on making a sale and losing a customer.

How can you ensure to make the marketing communication as effective as possible?
If you get involved in poor marketing communications, then it will certainly impact the business in a negative way. You can provide the best product and service to the world, but without a proper marketing strategy your probable customers will never even try to give your business a shot.

What can you do?
A business that takes control of the marketing communications is aware that each and every message is a scope to attract the customers. The business is also well aware that the delivered message must provide a good answer.

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