How Do You Survive Franchisor Bankruptcy

It takes immense discipline and fortitude to survive a franchisor’s bankruptcy. It’s a good idea to have a plan to minimize any potential losses in revenue and reputation, just in case such an unfortunate circumstance arises. When armed with a plan, you’re more likely to avoid disaster and consequently keep your business afloat.

The following are tips designed to help you get through franchisor bankruptcy:

-Heed warning signs: Hear a rumor? Investigate it. You do not want to find out the hard way i.e., through a third party like a customer or the paper that the franchisor is bankrupt, since doing so can compromise your rights and interests. If someone murmurs bankruptcy, be on the alert. The worst case scenario is that you determine that the rumor is no more than a rumor, and business resumes as usual. Some signs are very subtle, so pay attention. For example, if your franchisor is collecting advertising money from you but you don’t see any advertising happening, be on guard.

-Have a crisis communication plan: Make sure you have a public relations campaign that includes a crisis communication strategy preferably, a strategy that includes several contingencies. For instance, if your franchisor goes bankrupt, the media and customers will be wondering if the business is in jeopardy. You want to be able to craft a quick response.

-Be sure to stay in touch with the local media: True, newspapers and media generally go straight to corporate headquarters for information but don’t let that deter you from establishing your own relationships with writers, reporters, producers, and news directors. This way, you’ll be in a better position to field inquiries should disaster strike.

-Keep a list of alternative suppliers: Occasionally the initial problems occur with suppliers who may be nervous about getting paid. Moreover, if the franchisor can’t provide supplies, a franchise must look elsewhere. Develop a list of viable and trustworthy suppliers to prepare for a possible distributer catastrophe situation.

-Maintain a stash of supplies: Your franchisor declaring bankruptcy could very well leave you with an inadequate amount of supplies. By keeping a surplus of items you may need, you can avoid this scenario.

-Ensure that the community is aware that you’re independently owned: While you don’t necessarily need to regularly remind your customers that you’re independently owned, you do need to establish your business as a separate entity from all the other franchises. This can be accomplished by either letting fellow business owners know or becoming involved in the community. You want your business to feel as local as possible, because customers tend to favor locally owned businesses over nationally owned ones.

-Get the support of fellow franchisees: Moral support from your colleagues even if they’re also your competitors never hurts. In fact, helping out your fellow franchisees in times of need could ultimately mean the difference between success and failure. If the distance between you and other franchisees isn’t too great, you may be able to share supplies, which would help everyone.

-Consult a lawyer specializing in franchising: Consulting an attorney who has expertise in franchising could end up being invaluable in the case that your franchisor goes bankrupt. The time and money you put into hiring an expert is, simply stated, an investment in your future. A lawyer can educate you about your rights and help you concoct the right business plan for your business. You owe yourself this and more as a business owner.

The Concession Trailer Business

Either yow will discover concession locations yourself, or possible employ a advisor to search out concession trailer locations for you. Nevertheless it really should not be hard to find a site, you must always consider that you need a good traffic flow from the spot. You could choose a parking lot of another business or maybe a annual event location for concession. When you finally stumble on your site you may talk it over with the proprietor of the property and learn more about it and whether or not it works for you. Once you have checked multiple locations it is advisable to improve at discussing the function of your organization and the way it will help the business you’ll be placed out of. It is very important tell the owner of the property that your concession trailer won’t interfere with the deals of their business but add on to the present income.

It is possible to locate innovative ways to locate concession locations, whether youre paying the location proprietor a bonus, fee, or simply paying out a monthly rent. It will not harm to even partner with a commercial land owner for your concession business.

The business of starting a top notch concession trailer business is critical. Lots of individuals fail to see them as the most hygienic industry so you will need to change their outlooks on this. In the event you give an incredible first impression then it is more possible they will come back to your location and give good input to other people. This is very important as it creates a word of mouth business that may prove far more effective than paid advertisements. The concession trailer business is no unlike than any other business and should be addressed as such. You must show your prospects distinctiveness together with your food that will bring them back to your concession stand again and yet again.

The ideal place for the concession trailer will exhibit your position and give a personal touch to it. It doesn’t hurt to possess outside seating and shading for it so that your consumers can relax with their cooking. Aim to be individual with your visitors as they’ll feel welcome and want to visit with you rather than your competition.

So you do not need to just accept any concession setting. You need to craft educated judgements before jumping into any prospect. Aim to make a listing of all the benefits of every spot you discover and weigh the pros and cons of all.

If you have a already made a business card then you could hand these out at prospective concession trailer locations and expect the interested ones to contact you. Although the best process in my opinion is personally encounters. This way you can talk you strategy out with them and converse how it’ll help their company. You should always make this your selling point since it will be one of many top reasons why any company landlord would enable you to locate in their lot.

Once you have originate the right location for your concession trailer then it is time to scout out more areas. By this point you ought to be good at finding and finding first-class prospects for the concession business. You must have the right flow of traffic at your current spot and be identifiable being a concession trailer business.

Now that you are identified on your concession business will probably be simpler to drag in additional areas. Beginning as an nameless may are less tempting for some commercial property owners but that is now in the past.

A first-class concession trailer sale tactic is building your repute as a quality food concession entrepreneur. After this is ended then it the opportunities will come flooding your way. Now all that is left is building your buyer foundation and keeping them there to your top notch concession food.

Keeping your potential customers coming back to your concession trailer time after time will probably be undemanding once you have revealed your niche. You need to different yourself from the rest of the crowd. Your mobile and others are not, so that is already in the benefit. Discover the distinctiveness that brings them back again and for a second time. Whether this is with the food that you’re serving or the ribbons that are scattered over your concession trailer. The choice is yours and yours alone.

It is all about display, and that may stand for countless things.

Your concession personnel and prospects is usually a great supply of dreams. It doesn’t hurt to consider advice from anyone that’s willing to provide it to you. It is simply up to you to get what works for you then run with it with your concession business.

As you test out new features you could ask your customers for opinions and even offer free concession food for their trouble. This is an incentive for their time and they will greatly appreciate it and that in it could benefit you. The concession trailer business is a lucrative one and can show great profits for the entrepreneur that is prepared. Check with us often and with our concession resources for more information on how to succeed.

Whats The Business Value Of Soa Show It With Kpis

Whats the Business Value of SOA? Show It with KPIs

If youre in IT, youre being asked to add more business value than ever. In fact, todays CIOs are being asked to become drivers of the business while at the same time many are trying to replace old and inflexible infrastructures with modern and flexible ones, according to InformationWeeks Analytics 2009 Global CIO Survey. This report adds that across the globe CIOs are fighting the stubborn perception that IT in generaland CIOs and their teams in particularare cost centers rather than creators of value and accelerators of innovation. Does this sound familiar? Whether you already have an SOA in placeor youre just getting started with SOAit is essential to prove business benefits.

Today, measuring cost and revenue impact as well as other SOA metrics is vital to any leading organization. Measuring the value and tracking changes to these metrics are critical as your SOA grows and its portfolio expands. Recent surveys from Forrester Research show organizations are increasingly implementing SOA as a business enabler. Furthermore, recent Gartner research concluded that:

More than 60% of organizations said their SOA projects had a positive impact on their organizations ability to grow revenue; and

SOA projects generated positive returnstypically within 10 months
A proven way to demonstrate an SOAs business value is through Key Performance Indicators (KPIs). KPIs use a language your business colleagues understand: metrics. They give you the means to measure a return on your SOA investment and directly link SOA projects to real business improvements:

What KPIs you can use to start measuring SOA results

How leading organizationsAvnet, Coca-Cola Enterprises and France Telecommeasure how SOA contributes to business success

How Software AG can help you analyze and deliver on your SOA-based KPIs

Software AG, provides a complete solution for SOA Governance, CentraSite, that enables customers to manage their IT assets and measure their business value.

If youre looking for an introduction to SOA, please read our book, SOA Adoption for Dummies.

The Importance Of Registering Your Business’ Trademark

With the way that the country’s economy has been, more and more people are going into business for themselves. Taking on the role of a business owner comes with an abundance of responsibilities, as well as processes that prove to be beneficial for you and your business.

One of these processes is registering a trademark for your specific business. This is a very important step that any new (or old) business owner needs to take in order to properly protect your particular company’s unique look, whether it’s in the form of a phrase, name, logo, symbol or word. This is what makes your company stand out, and you should take the necessary steps to protect it.

If you do not register a trademark, there are many negative consequences that could occur. You could lose the unique image that your company is based upon. A competitor could adopt a very similar name, logo or symbol so that it’s almost impossible to tell your two companies apart. The worst thing is that if your competitor has their trademarks registered, then you could lose yours-it doesn’t matter if you came up with the initial trademark or not! In addition, you could have to pay fees to your competitor for trademark infringement!

All of this could possibly lead to you having to completely redesign your company’s name or create a new unique symbol, logo or phrase for your customers to associate with your particular business. Just imagine how much money and time you will spend trying to take on a new trademark when you could have saved all of this worry by simply registering your trademark! And think about how frustrating it will be to have to keep your current customers with a completely different look or trademark.

By taking the steps to register your business’ trademark, you are protecting your business’ (and your own) welfare in several different ways. Your trademark will be protected across the nation by federal registration. When you look at what could happen if you do not register your trademark, the choice is easy.

You have worked hard to ensure your company’s success and to build your customer base. Your success, undoubtedly, has something to do with your specific and unique trademark. Neglecting to register your trademark has a wide range of negative effects, while registering your trademark has only positive consequences. Make the decision that’s best for your business and your needs as a business owner.

Business Card Printing Pitfalls To Avoid

Engaging a printer to produce your custom business cards is a fantastic idea. The quality of the finished product will always be much better than a business card printed from a personal computer or stationary store, and most industry printing companies offer a wide assortment of quantities, card materials, and enhancement features (such as spot UV business cards). Some will even create your high-resolution, print-ready artwork for you, thereby eliminating the time and hassle of creating your own card files.

However, in order to optimize your print job, it is important to avoid or at least consider some of the potential problems that could create a less-than-perfect finished product.

Pitfall #1: Cards with Spot Colors

Accurate color reproduction is by far the most common problem seen throughout the printing industry. Most times, problems arise when a CMYK printer attempts to print a Pantone color. Pantone or spot colors are typically highly customized colors that fall outside of the normal CMYK 4-color printing process.

CMYK is a process whereby thousands of colors can be created by mixing various percentages of cyan (C), magenta (M), yellow (Y) and black (K). Open any full color magazine and you will see CMYK printing. The vast majority of printers in the market utilize a CMYK process that is not compatible with spot colors.

Usually, whenever a CMYK business card printer attempts to print a spot color, a color shift occurs. In other words, the shade of the color might come out differently than the artwork file dictates. It might be possible to match a spot color to a CMYK color by utilizing a Pantone swatch book, but this is more of an art than a science and there is still no guarantee that the spot color will be accurately reproduced in a CMYK printing environment.

If you have a logo or some other design element that utilizes a Pantone color, attempt to locate a Pantone printer. Otherwise, you will have to recreate the logo in CMYK mode as closely as possible to the Pantone color.

Pitfall #2: Cards with Black Backgrounds

Whether you are printing a black business card or mixing black paint at the local Home Depot, black is by far the most difficult color to reproduce due to its deep, dark nature. A common problem with black cards is that they turn out gray, or that the black bleeds into other areas of the card.

This problem can be solved by following the best practice of utilizing a rich black for your cards background. Rich black incorporates other colors of the CMYK spectrum into the black color. A black background consisting of 100% black (C=0%, M=0%, Y=0%, K=100%) will almost certainly result in oversaturation and produce unexpected results.

A rich black incorporates values of C, M, and Y into the mix. To the naked eye, the black will look the same, but rich black is much more printer-friendly. The specific rich black CMYK mix varies depending on printer preference, but a good mix is C=40%, M=30%, Y=20%, and K=100%.

Pitfall #3: Business Cards with Borders

Artwork containing a border is a tricky proposition because even if the cardstock is perfectly lined up in the equipment, a slight shift could occur during the trimming process. Thus, the border may have one side larger or smaller than the others, or it might be off center on some of the cards.

Theres really not much you can do about this because this shifting possibility is an industry-accepted standard. Just realize the possibility, and if the risk of uneven borders seems too great, remove the border from your custom business card artwork.

Pitfall #4: Cramming Multiple Enhancement Features on the Same Card

Enhancement features refer to such bells and whistles as spot UV, embossing, foil stamping, scoring, perforation, and more. It is not advisable to put more than one of these options on a single card because it puts too much stress on the cardstock.

You should only consider multiple enhancements with thick cardstock (15pt or higher). However, no matter how thick the cards are, the possibility for flaws is still high. Spot UV could crack, foil could flake, or embossing could show up unclear, among other possible problems. Your best bet is to stick with a single enhancement like spot UV business cards.

Pitfall #5: Hidden File Problems

Whenever you submit your files to the printer, pay careful attention to their file specifications. Many business card printers will check your files to ensure they are in-spec prior to production, but its not a good idea to rely on this because you just never know.

Hidden problems include things such as transparencies, overprint, and embedded fonts. Transparencies are basically layers in your file that could cause unexpected results. Always flatten your files. Also, always turn off overprint, and outline any and all embedded fonts to ensure they are not converted to an unwanted default font during production.

Conclusion

Hiring a business card printer for your custom business cards is an excellent idea, but occasionally printing problems could occur. By following the advice in this article, you can eliminate 99% of these potential problems.

When in doubt, ask your printing company for specific advice, especially if you are printing spot UV business cards or some other enhanced product. Most printers are highly accommodating, and are more than willing to provide advice to avoid problems down the road.