Emergence Of Sport Tech In Technical Textile Industry

Today sports in India have achieved a peak in terms of popularity and as a career option. Olympics, Commonwealth Games, Asian Games, SAF Games, Wimbledon and many other world sports tournaments see Indians as one of the most leading sports participants in the world. From Tendulkar, Paes, Bhupathi, Anand, Geet Sethi, Karthikeyan to Sania Mirza lead the present sports generation of India. Cricket, Hockey, Football, Snooker, weightlifting, Kabaddi, Kho Kho and Archery are the sports of India that have been deep seated into an Indian psyche, whether of a sports person or a sports lover. Not only physical strength, power and satisfaction but also a strong alternative of recreation; sports in India have covered a long way towards the road of success and have made themselves a hallmark in the world of sports.

Sports footwear includes appropriate shoes for different sports. Keeping in view the movement of feet and the type of surface on which a sport is played, the shoes uppers and soles are designed to meet the varying performance requirements.

Textile components form an integral part of sports and sporty look footwear. In terms of value, approximately 20 percent of the components used in sports shoes are textiles, while the remaining cost is contributed by non-textile components such as soles, polyurethane, foam leather on uppers, counters, eyelets etc. Shoe uppers and lining on the counter, socks below the shoe uppers are made of textiles and constitute nearly 95 percent of the total textiles used in sport shoes. Other textile components, though consumed in minor quantities, are nonwoven textiles, laces, tapes, threads, lables, elastic etc. The shoe uppers and linings used in the inner part counters and socks are made of laminated fabrics. Nonwoven fabrics are used as interlinings. The laminated fabrics for shoe uppers may comprise fabric laminated with foam, polyurethane, rubber etc. In the premium range of shoes, sandwiched meshes may be used instead of fabric-foam laminated uppers.

Three different kinds of fabrics, knitted, woven and non-woven are used for sports shoes. The fibres used for such fabrics are polyester, polyester-viscose, cotton and nylon. Sandwiched mesh also known as high-tech three dimensional fabrics Consisting of micro filaments sandwiched between two layers of meshes is also used as alternative to foam laminated fabrics. Fibres used in these fabrics wick moisture away from the skin to the outer layer of the fabric, thereby facilitating faster evaporation. However, such high performance fabrics are used only in some variants of premium range of sports shoes produced by branded companies. Polyester, polypropylene, nylon and cotton are used for Sportech. However, the predominant use is that of polyester since it is cheap. Nylon is used for the premium range of shoes. Cotton is used predominantly in canvas shoes and childrens shoes.

The Indian sports footwear industry is labour intensive and is concentrated in small and cottage industry sector. Nearly 95 percent of sports footwear is produced in the small / cottage units concentrated in and around Delhi and mere 5 percent in the organized sector.

Sports shoes are available in a wide variety at prices lower than leather footwear. These shoes are comfortable and can be worn for different purposes such as jogging, casual wear, leisure wear etc. The increasing use of sportswear as leisure wear has also been positively impacting the demand of sports shoes. As a result, the sports footwear industry has witnessed a healthy growth of around 10-15 percent per annum during the last decade and has grown to a 595 mn. Pairs of sports shoe market, valued at about Rs.5950 crore. The annual consumption of laminated fabrics by sports footwear industry is about 120 mn. Sq. mtrs and 80 percent of the same is sourced indigenously.

See, Multiple Streams Of Income Gold!

See”multiple streams of income ARE gold”or golden. With the economy the way it is today, making financial ends meet can be challenging. One way I have stayed two steps ahead of the game is by not having all my financial eggs in one basket. For the last thirteen years I have been working from my home and out of my home, for several different sources bringing in multiple streams of income. Doing it this way has allowed me to stay ahead of the bill collectors, while at the same time affording me time with my husband, children, extended family, and pets. What can a person do”you may ask? Here are some ideas:

*Write for Greeting Card Companies (Freelance).
*Work from home as a Solicitor for Charity Pick-Up Services.
*Become an Independent Merchandiser.
*Work as a Personal Assistant to the Blind as a Shopper or Driver.
*Work for Cleaning Services for Commercial Buildings at night.
*Work as a Phone Actress.
Or My Personal favorite:

*Collect Gold and Silver Coins while Making Money at the same time.

OK, what are these gigs, and how does one go about finding them?

*Greeting Card Companies: To find companies hiring freelance writers” buy a reference book at your local bookstore, or find it at your local library, entitled: Writers Market Guide for 2010, or search Google, typing in: greeting card companies. Then look up or send for writers guidelines. To submit to these companies simply present your ideas on 3 x 5, or 4 x 6 index cards 12 at a time with a rubber band around them, placing your writing verse as so: on one side of the card write: Outside: your verse, Inside: your verse. Then on the back of the card write your name and contact info. This gig used to pay very little but now you can get up to $50.00 for one idea!

*Solicitor for Charity Pick-up Services: All States have charitable pick-up services that call citizens homes to solicit for old clothing, and small household items. They take those items and sell them at thrift stores and then use all or most of the proceeds to help charitable organizations. If you are aware of this, you can ask the person that calls you for a pick up if they have a number you can call to apply. Otherwise I”d suggest calling your local thrift stores and asking the manager if they know of one, or just look in your local yellow pages under charity pick-ups, or get the number off of the trucks you see doing these pick ups, and then call them to see if they hire people to work from home. You can make a good supplemental income doing this as well as feeling good about helping out a charity. When they hire you they will train you.

*Become an Independent Merchandiser: There are dozens of companies across the United States that contract their work to outside vendors. Those vendors will hire you to work for them independently and at your own pace, if you know where to find them. These are not work at home jobs, but flexible positions outside of the home. (Note: if you live in a small town you might have to drive to a larger neighboring town where there are more retail establishments) The companies don”t charge you to work for them; they are legitimate. You can find several positions close to your home to maximize your profits. These multiple streams of income help with holiday money, or just to make ends meet. I sent my son to an Ivy League college three years ago and these jobs helped me to make it until he got that scholarship; they were a God send. To find them look up NARMS on goolge.

*Work as a Personal Assistant to the Blind as a Shopper or Driver: This is a little known creative job niche that most people don”t think of. There are thousands of blind people across America that need personal shoppers, drivers, and or assistants. Because of their vulnerable state, they are wary to advertise due to lack of trust. They usually just network through friends and family to find help, but often times this is not enough and many of them are in dire need of hiring help. They have you shop for and label food items, pick out their clothes, clean their houses, drive, and even gift wrap and do crafts for them. Pay varies, but the word spreads and they tell their disabled friends about you. To find them: Google local blind centers, and blind website addresses, then email, or call the directors with your request.

*Work for Cleaning Services for Commercial Buildings at night: This is a very lucrative job that can be done a few times a week late in the day, at night, or on the weekends. It is possible to get several different jobs at the same time for more money. Basically you apply through a company, interview, and then try to get gigs near where you live. My favorite company is servicemasterclean.com, or smcleanbusiness.com, because they train you well and the pay is excellent.

*Work as a Phone Actress: This job is not for the modest or faint at heart. It is mostly an opportunity for women and gay men. You get paid weekly, bi-weekly or monthly by a company to talk to callers that dial in on a 900 number. They have seen an ad in their local paper and think they are calling a certain type of person, ex. skinny, fat, submissive, lonely ETC. You dial in on an 800 number and plug in your extension. Then you wait on the line and you get call after call. You just get paid to talk, but keep in mind the conversation may and often times, does go sexual. If you don”t mind that”the pay can be excellent, and you get to work from the comfort of your own home.

*Collect Gold and Silver coins while making money at the same time: Collect M70 high grade gold and silver coins monthly, and make money while doing it. This is a new business opportunity that has just come on the market. It is only ten months old as of April 2010, with only 8000 people involved so far. It is really a ground floor opportunity, and the possible money potential is off the chart. What could be better than to collect inflation proof assets for your family”s future and at the same time build a recurring monthly income that can reach 7 figures swiftly? This works on an automated system that takes maybe an hour of your time a week, once it is in place. For more on this “see my website in my Resource Box. Hope all this information will be as valuable to you as it has been for me. To your success!

Different Types of Business Management Software

When choosing management software for a business, CRM software is only one of several different kinds with specialized applications. The type of software depends on the particular need facing the company, from the sales department to market analysis statistics. Here are the main kinds of software in the market today to assist in managing a company.

Customer management software has all that a business requires to develop strategies of handling clients on an everyday basis. It works well to integrate the technical support and customer services for the business, where the business handles the contact and relationship between the company and their clients.

A sales force automation software manages the phases used in implementing a sales plan. It does work as a customer management application by keeping contacts in good order, from those who make inquiries to each closed sale. Recording customers contacts during sales does expand the business since it develops a good base for building loyalty.

For a more specialized communication management application, a customer service support software is best for both small and large businesses. All companies require a good customer service system to assist employees to manage inquiries and give responses in a personalized manner. This application can also work as a crisis management when businesses are flooded with customer inquiries.

In addition to these applications, analysis software is also important for planning and management in all businesses. Statistics are necessary for evaluating the progress and effectiveness of strategies such as sales, advertising and customer relations, among other facets of running the business. Analysis software is crucial in the monitoring aspect of the business and the results can help make changes to company policies and sales plans.

The upsurge in the use of social media in businesses has also brought about the need for social media management software to be integrated into companies. This keeps track of social media activities and promotional messages, as well as taps into the informal aspect of running a business. All companies that rely on online sales or social media can benefit greatly from specialized software for their work.

Sony Ericsson mobile phones innovating innovation

In 2001, Japanese consumer giant Sony and one of major Swedish telecommunication player Ericsson decided to restart mobile manufacturing together under the brand name Sony Ericsson. The end result of combined expertise of Ericsson’s technological knowledge and Sony’s finesse in consumer electronics is now for everyone to see. Presently, Sony Ericsson is one of the fastest growing mobile vendors and world’s second most profitable mobile manufacturers.

This exceptional growth mainly attribute to the rise in the demand of high end mobile phones. Ericsson being in the thick of matters during cellular phone evolution with many innovations to its credit provided the sound technologies while Sony with its acumen in music players, camera and LCD display played its part. This union has resulted in many innovations that changed the whole dynamics of the mobile phone market.

Probably the most successful Sony Ericsson mobile phone line up is the Walkman series. In an age when mobile users were still dabbling with polyphonic or even Mp3 ringtones, Sony Ericsson came up with Walkman phones – a line up of fully evolved music mobile phone. Walkman created a rage especially among the young mobile phone users that refuse to subside even today. Taking advantage of the reputation of the Walkman brand, Sony Ericsson now are virtually ruling the music mobile scene.

In similar lines of incorporating established brand names, the camera centric K series mobile phones have included Cyber Shot phones – strong multimedia mobile phones with imaging capabilities comparable to digital cameras. Apart from multimedia phones, Sony Ericsson has made quite a name for itself in the smartphone category. Two line ups – M series and P series are dedicated for Symbian smartphones from Sony Ericsson. From basic entry level models to Blackberry enabled handsets for business and corporate – Sony Ericsson mobile phones provides one of the best price-feature ratio in the mobile phone market.

Raina Kelsey is an expert author, and writes about latest gadgets. For more information about sony ericsson mobile phones and other cheap phones please visit www.mobilespectrum.co.uk.

Overcoming Marketing Clutter

What was the last marketing piece that blew your mind?

Why companies need to work on overcoming media clutter . . .

Advertising is no longer the novelty it once was and has become so commonplace today that most of us barely notice it. Indeed, marketing clutter surrounds us in our daily lives through television, radio, newspapers, internet, billboards, and even your coffee cup! With such fragmentation of the media it is but natural that only outstanding advertisements catch the viewer’s attention and live on in human memory.

Likewise, ads too have changed. Gone are the days of mere showcasing of the product. Ads today have taken on an emotional hue and products have developed character to become brands. To stand out ads need to connect with the consumer in more than a sales-pitch manner. Aspirational marketing draws on people’s deep-seated dreams making them desire things that they do not truly need. Some emotional advertising even draws on negative cues such as fear or insecurity (eg insurance products) to earn sales revenue.

Advertising designing too has advanced greatly. Simple black and white images have been replaced by hi-fi graphic designs that jump out at you as you walk past. Images have always been a great way to grab audience attention as they say much more than words in a limited time. Some advertisers get carried away and plaster their ad space with words and images to get the most out of the media space they’ve paid for. Quite often, print ads with a lot of white space actually attract more eyeballs.

But the real problem behind ad clutter lies in the proliferation of brands in a booming economy. When people have a choice between 500 different toothpastes, marketing seems like the only way to be the preferred brand. While every company worth its salt seeks to be on every media platform possible, media space costs spiral and so do the costs of the products themselves, leading to a vicious cycle.

So what is the solution to such an obvious problem? The way to overcome marketing clutter is to constantly innovate. Once there is a breakthrough, chances are the new medium will be exploited untill it becomes monotonous to the audience in a very short span of time. In such a scenario, new innovations in terms of creative ideas, media, and message delivery are constantly required to keep the audience engaged.

Some of the greatest breakthroughs in marketing have been thanks to the internet. Social media marketing, pay per click advertising, search engine optimization, have all revolutionized the way companies spend their marketing budgets and given the smaller business a chance against the heavyweights.

The other surefire way to engage the audience today is through interactive advertising. Anything that gets the viewer to do more than passively look at a picture or watch a TV commercial is more likely to make a mark due to the levels of engagement it demands.

With a daily increase in products and brands, advertising clutter is likely to continue. In this media jungle, only the most creative or those with the deepest pockets will ultimately survive.