Businesses have to change with the time if they want to stay competitive. Today, one can see companies making some changes in the way they market their products. One such change is focused on how they make use of good packaging to attract new buyers. The biggest reason for this is that the practices of buyers have changed a lot in recent years thanks to the advent of the internet. Although the importance of product packaging has been acknowledged long time ago, its development and changes to how it is used has received plenty of attention in recent years.
Product packaging though is not only used for branding purposes. It should first serve its main purpose which is providing consumers with a good way to carry the product they just bought. For shopping bags for example, it should be made to be sturdy to ensure that the product can be safely transported from the retail store to the consumer’s place.
Since a manufacturer needs to ensure that the products they are making would be in its perfect state when they are shipped to consumers. For example, a manufacturer of mobile phones should design a packaging for their product that would ensure that the phones would be in perfect condition when they reach the end client. With a flimsy packaging, the phones could end up damaged along the way and it is never good for any business.
After making sure that your product packaging is durable, you should also focus on how you use it for brand awareness. If your brand is as big as Nike or Starbucks, then you could probably get away with a simple or even borderline bland packaging since buyers are already aware of what you bring to the table. On the other hand, if you are just on your way to building a buyer base, then you would need a packaging that would make a good connection with buyers.
Once your packaging has attracted the attention of buyers and the buyers found out that your product is a good one, you could end up getting repeat customers. If your packaging is unique and it stands out even in a crowded retail shelf, it would make it easier for your buyer base to see your products which is very important in today’s world where buyers take about 20 seconds to browse through a retail shelf before making their choice.
Danica Pemberton Green writes articles and tips on how business owners could take part in mitigating global warming by using green reusable shopping bags and retail packaging in their retail business. Let us all build a sustainable business for a brighter future.