Visual Marketing Concepts And Visual Advertising Techniques

When we talk about visual advertising then we are talking about a form of advertising focused on the visual perception: for advertising it’s meant every action directed to make something known and public, visual advertising is just a variant that focuses mostly on the appearance and how is perceived by the human eye and therefore the term visual comes to put in evidence this concept. What appears to the human eye is very important: let’s think for example to traffic signs and to the concepts they are able to convey and at their meanings written down, in the first case they are soon absorbed with no time spent in reading. Photos are understood also by analphabets while written things only by who is able to read. Let’s think, for example, to a magazine: where does our attention go ? On the images or on the text ? On the images is the right answer since an image is able to convey concepts and feelings in a blink of an eye. Visual advertising pays also attention to the colors that can be warm or cold and that play an important role in the image choosing process.

Images are one of the most important things on the internet that is the advertising channel of the third millenium, let’s think at when we see a website and at how our attention first focuses on the images, then on the title and last on the text: Google, in the section entitled “Webmasters/Site owners Help”, at the voice “webmaster guidelines” says “Make sure that your title elements and alt attributes are descriptive and accurate”. Really important is the ALT attribute, in which an alternative text can be specified and appears when someone moves the mouse over an image, since is put along with the title tag that is known for its primary importance: this shows how the text attached to images is important for ranking high in the SERPs. Then we want to pay attention to the images and their colors when we build our website but also out of it in external pages in which we can post images like the forums that allow to do this. Today a very used technique is article marketing that is about writing articles, including a link to our website for further informations, and sending them to the article directories that can be found by searching Google by article marketing.

PubblicitAdvertising is an article directory that allows to insert images along with descriptions, in this way more keywords will be specified making articles found by more queries. Really we can talk about Visual Article Marketing, article marketing enriched by a graphic appearance and therefore more attractive but also more powerful in conquering the top ten in the SERPs.

Kryptos Management services

Kryptos is a leading Remote Infrastructure Management Services provider which has its headquarters in Chennai and services to a global crowd. Kryptos services are designed to deliver value to enterprise IT operations today and for the years to come, and are offered in modular fashion so that you can pick the ones that truly address customer needs. The service offered by Kryptos comprises of 3 distinct classifications. 1.Monitoring services 2.Managed services 3.Professional or implementation services IT Managed Services: Under Managed Services there are 11 state of the art offering. ?Server Management: Kryptos Server Management is designed to address enterprise server platform needs from the design, deployment, optimization and migration. Kryptos services ensure better utilization, increased performance and improved system availability. ?Web Management: Kryptos comprehensive Web Operations (Web-Ops) services support web-enabled application infrastructure with best practices using ITIL based framework. ?Database Management: Kryptos database services provide for secure, optimal management and increased database productivity. The services range from database design and enhancement to installation / upgrades, backup / restoration and performance and capacity management. ?Network Management: Kryptos expertise lays in managing large, complex and widespread network infrastructure across time zones, and across customer segments. Kryptos have designed their network management services to provide round-the-clock, reliable and optimally performing networks. By monitoring and managing network installations, Kryptos helps it client in improving network availability, optimize network performance and proactively manage operational issues to ensure smooth, uninterrupted functioning of your network, 24/7. Client gets the advantage of a fully managed network solution without the capital expenditures and resource. ?Communication Management: Kryptos Communication Management helps standardize processes and the 24×7 management of communication services help ensure maximum uptime for critical voice and business applications, reducing network outages hence lowering MTTR significantly. ?Backup and storage Management: Kryptos provides comprehensive remote storage management and managed backup services. Kryptos data storage solutions and backup services will help extract the best out of your data storage infrastructure by aligning capacities and performance demands with important business continuity parameters like availability and compliance in a cost-effective manner. ?Application Management: Our Application Management Services (AMS) caters to small and medium enterprises that require maintenance of existing home grown applications and require new Applications to be built. Through a set of Engagement, Knowledge Transition and Support Processes, Kryptos AMS brings Applications and Environments to a managed state and improves availability, security and extensibility (technology migrations). KAMS manages end to end life cycle of Applications either by transitioning and maintaining steady state of operations or by building Applications first and maintaining them for respective life cycles. ?End user commute: Kryptos End-user Services is designed to improve your end-user productivity and provide streamlined services to end-users with operations across locations. Kryptos facilitates centralized support with a standardize process for your end-user environment. ?Desktop Management Service: Kryptos Desktop Management Service is designed to standardize your end-user environment and optimize your IT resource utilization. The delivery process is tailored to address the needs of varied customer segments. ?Managed security: Kryptos provides comprehensive Network Vulnerability Assessment and Penetration Testing Services to help identify and correct network vulnerabilities and system security issues. To know more about Kryptos and Management services please visit or email them at . About Author /Description: Kryptos Group is a Prominent IT services company which serves its customers with ever reliable and impeccable Remote Infrastructure Management along with the on demand IT services. Kryptos services are game changing solutions that have long term impact on the customer business by helping you strategize, design, implement and manage solutions and technologies with flexible support windows. Kryptos services are as follows. Envisioning the technology consumption and Infra cost involved in using – Managing – Monitoring these technologies, KRYPTOS Group has been successful in helping Enterprises tackle this problem with its comprehensive range of services which starts from simple and efficient Remote Infrastructure Monitoring and Management services to a pay-per-use software in collaboration with Microsoft, VM ware and many leading Technology Service providers.

A new way to save money on your new cell phone and wireless plan

A new way to save money on your new cell phone and wireless plan.

At a time in our lives where the cost of everything we purchase seems to go up every day, I’m here to talk about one area that you can actually save money on an item that we all use every day. Our cell phone and cell phone plan.

When looking for a phone, there are a few things that people are looking for…..

1. Price – Just like everything else we buy, price is king.
2. Coverage – Having a great cellphone is worthless unless you have service where you live.
3. Features – These days, cell phones are used just for talking on. Things like email, internet and texting has changed the way we use our phones.
4. Customer Service – Is someone going to be there to help when problems come up?

What if I could provide you with a place that not only gives you options to select what carrier you want, choose from the newest phones from those carriers and have full support from the carriers, but at a cost much lower than going to your local mall kiosk or directly to the carrier’s own stores.

Here’s how it works.

I run a website called MedCity Wireless. We are a reseller for all the major carriers and carry all the latest phones and tablets on the market today. But the biggest difference, is that we are an “online only” store. So I don’t have the overhead required to open a traditional store, or pay rental fees for a kiosk in the middle of the local shopping mall. That, in addition to the high volumes that we do, allows us to dramatically cut the prices on the phone. A lot of times, making the phones free!

And since we are an official reseller for the main carriers, you still get the great coverage and great service that you would get if you got it straight from the carrier. Your initial sale goes through us, but your service and monthly bill comes straight from them.

My own family was looking to upgrade recently, and of course I purchased them through MedCity Wireless, but I did a lot of research first. This is what we ended up getting……

We were able to get 3 high-end Android phones and 1 “slide” texting phone for $99.99. The same phones, from the same carrier that wanted to charge us $349.96 for them when we walked into the local retail shop.

So, come take a look around. I urge you to compare the prices to your local mall kiosk or retail store. I think you’ll quickly realize that MedCity Wireless is the new way to buy/upgrade your cellphone and cellphone service.

How To Run A Successful Event To Build A Better Business Network

How To Run A Successful Event

Events are a powerful tool for marketers to truly engage their consumers and leverage their brand. No matter what type of event you plan to run, there are a few points you need to remember to ensure your event is a success.
A successful Event Marketing Campaign is one that:

* Meets your brand objectives.
* Delivers a meaningful message directly to the target market.
* Complements your overall marketing plan.
* Provides a talking point amongst consumers.

The Strategy

Choosing the right event strategy for your product or service requires a thorough understanding of the brand objectives. You may require an experienced event agency partner if you do not have sufficient in-house resources to help you to achieve your goals. Look for a good team of experienced and creative minds who are ready to analyse every element of your product and service and its current position to design the best possible strategy. The following points should be considered:
Event Outcome

Clarity and agreement around the issue of event outcome is imperative. Key stake holders will have different views and perspectives of what they want out of an event. Defining and agreeing the desired event outcome means that the correct approach is taken. It means that the creative development of the event and the content to all work together to produce the right results. Ask yourself the following questions.

* What is the outcome you want for this event?
* What change do you want to effect?
* What tangible changes do you want? Eg Increase in sales, lead generation?
* What is the best thing/outcome that could happen as a result of this campaign?
* When the road show is over what do you want the guests to be saying about the event over coffee to their friends?
* What would be the ultimate sign of success for the event?

Target Market

Your target group are your guests. They could be prospective or existing clients or they could be staff. Again ask yourself: Who are they? Where are they? Why do you want them to attend? What do they like to do? How do we get their attention? What do they think/know/feel about your company now? What do you want them to think/know/feel about your company post the event?

Think about what events they have experienced before either with your organisation or with your competitors. What is their age group, are they an even mix of male and female? Understanding your audience is a good first step in the event planning process.

A clear message is critical to the success of any event. Knowing exactly what you want to say is imperative. Its about what you want to say rather than how you want to say it at this stage? What is the main story you want to tell? What is imperative that they know when they leave? Communication of the message needs to be clear and concise. Consistency is key and your message needs to be included in each step from the invitation to web marketing campaign, to the event, the marketing collateral and the carefully planned post event strategy.
Brand Positioning

A good understanding of your brand position is crucial in building an event strategy. Is the event about a new product or service? Is it the launch of a new variable product or service? Are there set sales objectives for the product or service? Your brand position will assist in clarifying the best type of event your company needs and the most appropriate communication vehicle to engage your audience.

The creative development of the event can vary enormously. Considering the questions above certainly points you in the right direction to as to what kind of event will provide the most powerful result. It could be a national road show with international speakers or it could be a half day relationship building experience with key clients. A golf day, seminar series, exhibition, conference, experiential marketing campaign or any other various type of event should focus on leveraging your brand and provide a forum for you to connect with your target audience. Ask yourself how do we best represent the brand? How do we support above-the-line marketing strategies? How do we make it a memorable experience?

Finding your market and connecting with them in a memorable way is more than just guess work. It is staggering how many events are run with the minimum of planning. People are willing to invest significant money putting events on but they tend to overlook the need to invest in planning and smart thinking.

Planning is crucial to any event not matter how small and intimate it may be. Critical paths, risk assessments, measurable results, budget control are essential tools when planning a successful outcome. You need to plan on maximising the number of touch points with guests. Plan on results or you can guarantee you are planing on a disaster.

With the correct planning the implementation of an event is the easy part. Ensure that every member of your event team have a run schedule of the event from start to finish so they aware of all timings. Rehearsals are imperative and why not consider professional speak training for all staff that will be presenting. An overall risk assessment is probably in the back of everyones minds but unless it is written down you are open to disaster. A good event company will also supply you with a thorough mitigation strategy to ensure you get a good result from your event no matter what.

And weve come full circle. The results of your event should be measurable or how do you know if you have achieved good value for your investment. Events are all about building strong long term partnerships with your prospects and clients. When all of the above factors work together they create a truly powerful experience that not only moves people but motivates them to act. Remember your customers and staff holds your future in their hands. They control your revenue, your profitability and they are the central point on which your economic performance balances. Events are a powerful opportunity to leverage your brand and promote your services to this influential group.

Got some more queries? Why not check out the team at JH Events?

JH Events, Sydney Australia

Business Centre Is A Good Option For Conference

Searching space for meeting, conference, seminars or interview rooms can be a hassle if you dont know where to look for them and how to make a right choice.
Business centres seems to be a good option. They offer fully furnished office space with professional environment. One of the popular business centres in Delhi provides conference space in south Delhi, in mountain fresh ambience. The air that they pump into the building is devoid of pollutants and rich in oxygen. Consequently, the rate of absenteeism decreases.

As business centres provide furnished space, you need not worry about the housekeeping and security services. You will get clean rooms and hygienic restrooms. In addition to this, they facilitate the customers with hi-end and updated technological facilities. These days companies prefer organizing audio-video conferences. Video conferencing has a lot of advantages. It does not need a bigger space. By video conferencing one can be available in multiple locations and talk to different people at a time. One does not need to travel for the conference. It can take place anytime, anywhere. In a nutshell, cuts the cost and saves a hell lot of time and efforts.

The business centres are normally well-equipped with such facilities. Therefore, organizing an AV conference is not a tough task for them. Now days, web conferencing is also an emerging trend and the benefits remain the same. To organize a smooth and hassle free web conference, a business centre needs to have good internet speed. There are many business centres that provide conferencing solutions New Delhi. But you need to check whether all the facilities are available or not.

Business centres also offer offices with hot-desking concept. There are many business centres that offer Hot desking services in Delhi apart from the space for conference, interviews, meetings and workstations. It is one of the widely used concepts of business centres. You can always keep such information for your records. As business centres offer everything that a company may need. It is better to go for one-stop solution.

Help centre is another funda of business centre that comes handy. It indicates to the team that will readily assist you in everything that troubles you.

If you are looking for a conference space then, it is better to go for a business centre for it. You get a professional environment; organized set ups; teams to take care of your requirements; no stress of maintenance; everything in ready-to-use form and finally the peace of mind.