Buy A Franchise Business Or Join A Mlm Which Is Smarter

This is a question I believe a lot of people are asking themselves these days in America. There are so many people out there looking for a plan B, and not a lot of people really know what would be the best option for themselves. I am writing this article because I have a lot of experience in both scenarious.. I am the owner of multiple locations of two different franchises, and have served as a franchise advisory board member and advertising advisory board member for Palm Beach Tan, the largest tanning franchise in the country. I am also building a multi-level marketing business (or network marketing business), and my team is spread throughout the country, with people in almost every state in the U.S. I will argue the pros and cons of both options, AND I will let you in on a few secrets I have leaned the hard way that are absolutely critical to being successful in both situations.
Lets start with buying into a Franchise.
Here are some advantages:

1. Proven Business Model: There are many benefits to buying into a franchise, but the most popular is theoretically being able to open a business with a proven business model. The statistics show that about 80% of businesses fail within their first few years, but the chances of a franchise business failing is closer to 20%. The franchise percentages are skewed quite a bit though, because a franchise is much easier to sell, so what ends up happening is a failing franchise might go through two or three owners before it actually shuts own. The existing owner always has good excuses why it is failing and the new owner always thinks he or she is the savior and will be able to turn things around.. Sometimes the franchisor will take over the location to delay the inevitable because the last thing that want on their Franchise Advisory Ciurcular is store closures.. (they are generally in the business of selling franchises)

2. Help With Start-up: You get a lot of help starting your business and running it afterward. Many franchises are, in fact, turnkey operations. When you buy a franchise, you get all the equipment, supplies and instruction or training needed to start the business. In many cases, you also get ongoing training, and help with management and marketing. Your franchise will reap the benefit of the parent company’s national marketing campaigns, for instance.

3. Marketing and Branding: When you open up a new location that’s part of a franchise with a strong brand you are able to do SO MUCH more than other new business who is not part of a franchise. For example, if you open up a new Subway in your town, and if you did not do ANY advertising at all people would still walk into your location and buy sandwiches. (Unless your location was in a back alley where nobody could see you!) AND the budget you allocate toward advertising and marketing is much better spent for two reasons: One, you’re not throwing spaghetti against the wall to see what sticks – your franchisor should guide you on what works and what doesn’t. Two, your marketing: direct mail, business to business, radio, TV, etc. will be much more effective because people recognize the Subway brand and will open up your mail, or listen to your ads.

4. Buying Power: Your franchise will benefit from the collective buying power of the parent company as the franchisor can afford to buy in bulk and pass the savings along to franchisees. If you are an independent company you can except to pay more for inventory and supplies then if you are involved in a franchise.
Here are Some Disadvantages:

1. Royalties and Ongoing Costs: Most people don’t realize how much of your gross sales you really pay out every month to the franchisor, and other vendors they are partnered with. Traditionally royalties begin at 4% of gross sales and end up at 6% by the third year in operation. Next you will have a 1% advertising cost that goes toward branding advertising admin costs. They will probably force you into an advertising co-op which will be about 4% of gross. You will have some type of point of sale computer monitoring monthly fee for around $500. And don’t forget a lot of franchises have some type of reimbursement program for customers visiting multiple locations with gift cards and coupons. After all this is added up you end up spending about 11-13% on fees and group advertising. Even if you backed out 4% for the ad fund co-op since this is driving traffic to your business, you are still forking out 7-9% every single month! That adds up – trust me. It will be anywhere from $20,000 to $130,000 per year for small businesses, depending on your sales and fee structure!

2. Their Way or The Highway: The main disadvantage of buying a franchise is that you have to do it their way – sometimes right down to the way the napkin holders are filled. As a franchisee, you are not the one actually running the show, and some franchisors exert a degree of control that you may find terrible. In many cases a franchisor will enforce a policy that might work well for the majority of franchisees but it does not work well for some – it can actually cause a major cash flow crisis for some owners but the franchisor will not budge and actually force people out of business. (Trust me this happens I have actually seen it happen within my own franchise)

3. Ongoing Support? Not all franchisors offer the same degree of assistance in starting a business and operating it successfully. Some are just start-up operations and everything after start-up is up to you. Often times the franchisor promises ongoing training and support that just doesn’t happen.

4. Shark-Infested Waters: Buying a little-known, perhaps inexpensive franchise can be a real gamble. Just because a business is offering franchises is no guarantee that the franchise you buy will be successful. In some cases, franchising is the business; all the franchisor is interested in is selling more franchises. Whether or not the individual franchises are successful is irrelevant to them. This is not to say that no little known, inexpensive franchises are worthwhile, but just a reminder that any franchise you’re thinking of buying needs to be investigated carefully. Remember the franchisor is in the business of selling franchises, so be very fastidious!
Joining an MLM or Network Marketing Company.
Advantages:

1. Low Start-up Cost: The typical start-up cost for a network marketing company is around $200-$500, and with many companies you can actually get started for as low as $35, or even free. However, if you enroll for less than $50 you are usually not eligible for commissions until you upgrade or order some product or the service.

2. Unlimited Income Potential: More millionaires have come out of the MLM industry than any other industry – multi-level marketing is actually the most pure form of capitalism. An average person can literally go from being broke to making six figures a month if everything falls into place. If somebody gets in on the ground floor of a company before it hits the momentum stages, he or she is being mentored by a top leader, he or she is an extremely hard worker and does not give up easily, and he or she is an influential person (or he/she has built up an online influence) then it is only a matter of time before he/she builds up a massive residual or passive income.

3. Personal Growth Training: The network marketing business model works the opposite of the corporate world, where it’s dog eat dog. In network marketing all the top earners are usually the best teachers, not the best sales people. In order to get to the top of the pay scale you are required to have many people in your organization promoted to the top tier positions. For example, if some big shot decided to get involved in an MLM and the only strategy he used was to spend a truckload of money on advertising and personally enroll hundreds of marketers he would make some good money doing that, but he would probably not reach the top position in the company that way. Most compensation plans are designed to develop leaders. The leadership and marketing training that you gain in MLM is priceless for future endeavors.

4. Passive or Residual Income: When somebody builds a successful network marketing business they build an income generating asset that produces cash flow every month for work previously performed. If you wanted to have $5,000 a month in passive income risk free you would need over $1 million in a CD or other high yielding risk free account. I actually sold my first MLM business to another marketer right after I graduated college and used the money for a down payment on my first house. (It was producing a monthly cash flow, which turns it into an asset you can potentially sell)
Disadvantages

1. It is not get rich quick: Some people are attracted to network marketing because it is presented to them as this magical formula where all you have to do is sponsor three people who sponsor three and so on, then you have have this massive organization below you after three months that is bringing in $10,000 a month. Yes there are some occasions where people get in with a new MLM and have a large database of people they can tap into and they build a large income very quickly. It usually takes at least 1-2 years before decent residual income starts coming in.

2. Many choices: There are so many different MLM’s out there with all of their distributors claiming they “have the best product ever invented” and nobody else can compete with their company. One of the main reasons there is so much negative press around MLM is the competition between the different MLM companies cause marketers to bad mouth one company to make their company sound better. What this does is give the impression that MLM in general is bad, when in reality that is just not true. You can not believe everything you read online about a particular company, so you must do your own investigation before you join.

3. Must be self-motivated: You don’t have your franchisor out there doing radio and TV ads to promote your business, or a franchise compliance division coming into your store making sure your operation is running smoothly and efficiently. (not all franchises do this either, but you get the point) Your success is truly determined by how much effort you put into your business.
Which is the Better Way to Go?

This is the question you can only answer yourself, but please keep in mind a few lessons I have learned along the way:

-The franchisor is in the business of selling franchises so, again, be very careful. They have sales people who make anywhere from $2500-$5,000 per franchise location they sell. So this salesperson’s one main objective is to get you qualified and locked into a location.

-You MUST talk to as many owners as you possibly can about how they are really doing. Get numbers. Do not listen to the franchisor because they will stretch the truth about everything.

-If you can find an MLM company that is in the beginning stages, has some type of a marketing edge over everyone else (so you don’t have to go out and talk to everyone you know about the business), and has a powerful team of leaders you can directly work with and be mentored by, then I would think very seriously about choosing this path. Having the opportunity to start and own your own business for usually around $500, with the potential for cash flowing five figures a month in passive income in a relatively short period of time is much more enticing to me than risking hundreds of thousands of dollars on a franchise that is usually much riskier than people realize. However, if you do decide to join an MLM company make sure you do the research to find out if you will be with a rapidly growing company and will be personally mentored by top leaders in the company.

If you are somebody who is seriously considering one of these options, or already owns a business, franchise or not, and would like some advice on building a business or marketing your business schedule a free 20 minute coaching session with me or my partner. If you are not and are just doing your preliminary research I wish you well on all of your endeavors and findings.

Philips Norelco Bodygroom – Innovation in Male Grooming

Plug in body razors similar to the Norelco Bodygroom may not work for everyone. But the Philips Norelco may prove to be of utmost benefit to a man who needs it most. Following are some reasons why this fresh innovation should be considered.

Point #1. There are a lot of functions for the Norelco Bodygroom and the likes of it. Many men possess a reason to shave other places. Perhaps a man is an avid rider of the bicycle. Cyclists, most often than not, shave a good part of their bodies. The same may be said of swimmers. This is done for less resistance.

Point #2. There are other reasons why some men shave. Perhaps they have an excess of chest hair or hair at the back. So it’s best for them to keep it shaved. These days, a lot of men shave their chests. That’s because most women consider a man with a smooth chest more attractive. Point #3. A man may spend a great deal of time on the beach or at the pool. He may be a lifeguard and needs to shave his body. Swimming may get better by shaving. Or they probably just want to look attractive for the females.

Point #4. Electrical shavers are easier to use than conventional razor and shaving cream. It is not hard to get rash when shaving with a normal razor. Razor rash over your body is very uncomfortable. You may itch and burn for several days.

Point #5. Electric shavers like Philips Bodygroom are really easy to use. They can be utilized wet or dry. They can be used when you are inside the shower. A lot of electric razors like the Philips Norelco can resist water. Electric body shavers are cordless. They can be used anywhere.

Point #6. These electric shavers are loaded with free accessories. They are not just for shaving. You may cut short hair in various sections of your body. Some of the free accessories will let you maintain your hair. Some can be used to cut the hair. That’s a better option than shaving off everything totally.

The Conclusion

Many men desire to shave certain body areas. There may be several factors that cause this. You may buy electric razors created specifically for such. They offer usability and they are convenient. They come with attachments which means you wouldn’t need to shave hair off but just trim it instead. You may want electric shavers just like the Norelco Bodygroom.

Caterpillar Business Strategy For Increasing Revenues

Caterpillar Business Strategy for Increasing Revenues
It is the battle of the fittest in the business world. Every company is seeking to grow either to new territories or in existing ones on the expense of competitors. Businesses that are not able to grow wither in the competitive global market. Today there is no pure “local market”; everyone wants to be everywhere. The global business world is becoming a “local market” and it is getting smaller.
If during the 1990″s branding was the main marketing strategy for a company, and defining a specific market segment was necessary for gaining expertise and market definition, during 2012 and beyond there will be less companies that will strategically brand themselves into one product line. Companies will try to go out of their market niche earlier in the company’s life span than before.
Long term and short term strategy will change, and we will find more and more companies widening their product array to the point that these products won”t have a direct connection to each other. This means that companies’ strategic way of thinking will be one of profiting from what the market wants; in essence “” “Caterpillar Business Strategy”.
The “Caterpillar Business Strategy” is basically another way of looking at the global market. This course of action is defined by seizing your opportunities regardless of brand marketing, market niche and international identity. The main aspect to be considered is global trends and profit opportunities.
Why “Caterpillar”? Because every company today has basic legs on which they stand upon. These legs are connected to the body but also to each other. This organization structure has a lot of downsides to it that will be detriment in future global comparative abilities. The caterpillar has many more legs, which are not connected to each other, so if one of them falls it is still stable. In addition, it is near the ground because of its long horizontal structure. It is also agile so it can cope with changes. With all these attributes the caterpillar is the best alternative for future strategic business development planning and company structure.
In the end it is all about growing within the global business world, in which it is more and more difficult to survive. Companies have to find more sophisticated business expansion strategies, adopt structural changes and have greater safety nets when the going gets rough. This “Caterpillar business strategy” is an exsellent solution.

The Innovation From Barrett M82 to Barrett M107

Barrett M82 was adopted as the Special Application Scoped
Rifle with the version having the .50 BMG caliber ammunition. It became a
major militray success during the combats of 1990s. The most important
features of M82 rifle were effective ammunition, long-range targets
reaching upto 1,800 meters and targets remained the radar cabins and
army aircrafts, target of humans was rare. In competitive shooting too,
Barrett 82 got an extra edge.

Making of Barrett M107 after M82

M107 uses a
Mark 4 scope and is shoulder fired automatic gun. Bolt action is the
main mechanism that works making it an extraordinary sniper rifle,
advance than the Barrett 82. The manageable recoil made this an
exceptional model. The recoil springs inside with every shot fired with
force. This version of Berrett has a rear grip and long accessory rail.
The barrel assembly in this model was a more detailed innovation than in
M82 model. The barrel could absorb the force at which the shot was fire
and the receiver sprang inside the weapon (recoil). The improved muzzle
brake assists in the recoil mechanism of the gun. Monopod socket is
another added feature seen in Barrett M107.

The striking or
firing mechanism was also made simpler in M107 than it was in Barrett
82. The bolt locked itself with the barrel in its every stroke and the
cartridge returned to feed itself with ammunition rom the magazine, but
in Barrett M107 versions, the barrel was made stronger to receive
extreme force on firing and the recoil was sharp.

How Barrett M82 is different from Barrett M107 ?

Barrett
M82 is a semi-automatic sniper rifle with recoil mechanism. It is one
of the best models manufactured by the Barrett Firearms company with two
later variants M82A1 and M82A2. It has a caliber of .50. It does not
have a strong recoil mechanism like its successor M107. The recoil in
this model is just around 1 inches, hence of short distance. The target
range for M82 is 1,800 meters. Used in competitive shooting purpose.

While,
the Barrett M107 model or XM107 is a later version and is a bolt-action
gun. It is a long-range rifle that also has the .50 BMG caliber and is
semi-automatic in nature. Like M82, this was not an army rifle alone.
The use of M107Q and also M107 A1 were wide in naval and aircraft
forces. Though Barrett M82 was called the “Light Fifty”, the later
versions of M701 measured even 5 pounds lighter making it a secret model
to be easily carried by snipers during military warfare. The minimum
target range for M82 is 1,829 meters while the maximum distance it can
reach is 6,812 meters. Is not used for competitive shooting.

With
its potential for long distance firing, strong barrel, recoil and
faster action even on human targets, Barrett M107 became one of the best
inventions of US military.

How to make Conversions with My Online Business Strategy

My online business strategy is not just a program or an affiliate marketing campaign established by Gary Gregory. It is the result of Gary’s passion to share his success with aspiring affiliates. That is why everything he covered in this new program is a work with quality. Affiliate marketing is not far from the conventional way of marketing products. It is important that you understand the principles behind the automated system of marketing. This is further elaborated by Gary in my online business strategy.

With conventional methods or offline business, products should be visible to the general public. Regardless if people have the intention to make a purchase or not, products sold in stores should be displayed to generate possible patrons and make a sale. Usually it is ideal for any product to be shown where people can see it in their path. This basic method is highly effective, even persons who may not have plans of buying will be persuaded by impulse.

Online business is somewhat similar, and the essence of making money online is in observing the right methods of online marketing. Theoretically the principles are similar between online and offline marketing. Practically however things are different, because with the internet you do not just display your product, you need informative articles published in various article directories and direct it in your site. The more articles you submit to high ranking article directories, the more chances you will have in making conversions.

Traffic is of the essence, before making any conversions or a sale you need to have people browsing through your site; which means you have to pull traffic in your site, and in doing this you need to have good quality contents in your web and article directories. Before you think about keyword density, ensure that your content is readable and interesting to possible audiences who may have interest in your niche.

When you say quality it has to be well written and well researched. You have to be an expert in your chosen subject. It is not possible to promote something that you aren’t aware of, or lack knowledge with. The key in everything before you make or commit to promote a product of a merchant is passion. The process of making a profitable affiliate marketing campaign can be convenient with my online business strategy.

Your first priority is to do things right and to do things well. There should be inspiration in everything that you intend to do. Do not think of profits yet, conversions will come and will flow expediently when you have complied passionately with each step in my online business strategy. It will be great if you don’t rush. Rushing would make you anticipate things and often would lead you to misunderstand some methods.

Generally, before you can make conversions the things that you have to consider are first your website, then its contents, next would be your traffic and how to pull them to your site. Then and only then will you wait for your conversions to be realized. All of which are covered within the methods presented by my online business strategy.