The Secrets Of Successful Fmcg Sales Recruitment

Fast-moving consumer goods are called so because of the speed at which they fly off the shelves. All regularly consumed products, from milk chocolate to mp3 players, fall into this category.

Selling FMCGs requires a certain degree of aptitude for sales, but not to any extent that may make life difficult. For example, the person who wants to buy a case of beer for the weekend is going to buy one anyway – hardly 1 in 40 people who buy beer will stop to think about the brand at the time of purchase, and even fewer will ask someone at the store to help with the decision.

Working in retail requires a huge amount of stamina and patience. Leave is in short supply, so candidates may find themselves working 6 days a week, and in long shifts that never seem to end. The holiday season is particularly nightmarish, as the whole world turns up to go shopping, and the cashier is expected to stay good-humored through the entire process.

Standing for long hours requires physical stamina, while dealing with disgruntled shoppers who want their lines to keep moving fast requires mental stamina of a completely different order. In addition, anyone working in the FMCG sector needs to be well-informed about the products he/she is selling. Since a number of stores carry multiple brands, the salesman should be prepared to honestly discuss the pros and cons of each brand and to do some much-needed hand-holding for the prospective buyer.

Advertising for FMCGs requires a great deal of creativity, especially as a large set of possibilities has already been acted upon – the FMCG sector comes up with frequent ads, and does not skimp on them. Be ready to pounce on any current affairs that could be used in an ad script, and be fast and relentless while carrying out your idea.

Account managers and sales managers are highly in demand in the FMCG sector. As with all management jobs, these jobs require excellent communication, the ability to think on one’s feet, a good head for calculations, and the capacity to keep calm even in highly stressful situations. Risk management and loss prevention, in particular, require highly steady nerves.

As with all sectors, jobs in FMCG sales are available at all levels, with all sorts of salaries and benefits packages. Picking the right candidate is a matter of being a good judge of character, and of knowing exactly what is needed to do the listed job. Therefore, a thorough knowledge of the FMCG industry and its sales sector is one of the best secrets to successful FMCG sales recruitment. The number of applicants will continue to remain high, so just grit your teeth and select the one who looks good enough.

Economic Benefits Of Print Marketing

Have you ever questioned the benefits of marketing to businesses and to you personally? Marketing bridges the gap between you and the maker or seller of an item. In doing so, it helps make products more useful because you are able to purchase them when you need them. Marketing makes buying easier for consumers. It also helps to create new and improved products as well as lower the prices.

The functions of marketing add value to the product. This means that marketing makes the product or service being offered more useful. The added value in economic term is called utility.

There are five economic utilities involved with all products form, place, time, possession, and information. Of the five, the utility of form is the only one that is not directly related to marketing. The remaining four are marketing utilities.

Form Utility. It involves changing of raw materials or putting parts together to make them more useful. In other words, it deals with making, or producing things.

Let us look at a tree to determine its utility. In its original state, a tree has value as an object of beauty. It also prevents soil erosion and produces oxygen for us to breathe. When the tree is cut down to use in making other products, however, its usefulness increases. Lumber from the tree might be used to make pencils, paper, furniture, and buildings. The raw material (wood) becomes a part of finished items that have more value to us than the raw material itself.

The same would be true if a manufacturer were assembling parts into a product. For example, the parts of a chair (the wood frame, the fabric used for the upholstery, the glue and nails used to hold the parts together, the reclining mechanism), they are relatively useless by themselves. Putting them together adds form utility.

Place Utility. It involves having a product where customers can buy it. Businesses often study consumer shopping habits through their newsletter printing that include a survey column to determine where would be the most convenient location for consumers to shop. Some businesses decide on a direct approach by selling their products through catalogs, posters and newsletters. Others decide to rely on retailers for help in selling their products.

Time Utility. It is having a product available at a certain time of the year or a convenient time of the day. Marketers increase the value of their products by having them available when consumers want them. In order to achieve that goal, marketers must plan their operations well in advance.

Take for example, toy manufacturers who introduce their new products to retailers through cheap newsletters or full color newsletters at a toy fair in New York. That is when retailers decide which products they will sell during the holiday season some nine months later.

Retailers also offer convenient shopping hours to accommodate their customers. Mall stores open 10 a.m. to 9 p.m. while some convenience stores are open 24 hours a day.

Possession Utility. How do you come into possession of the items you want? Unless they are given to you as a gift, you generally buy them for a given price. That exchange of a product for some monetary value is what we call possession utility.

Retailers may accept alternatives to cash like personal checks or credit cards, in exchange for their merchandise. They may even offer installment or lay-away plans. Every one of these options adds value to the product being purchased. In fact, without these options, some customers would not be able to buy the items they want.

Information Utility. It involves communication with the consumer. Salespeople provide information to customers by explaining the features and benefits of the products. Packaging and labeling provide information to customers about qualities and uses of a product.

Try to study these economic benefits of marketing to be successful in your business field.

Roles Of An Urgent Care Investment Banker

An investment banker works at a staff level with a bank, who looks after raising funds for organization. These bankers normally work with investment banks or large banks, which maintain their in-house investment banking department. Since every small or large organization may not be equipped with its own in-house investment banker, they seek the help of these people to fund their organization. Investment bankers also work to help owners sell their commercial facilities, arrange for acquirers and partners. An investment banker therefore arranges for the potential investors, who provide quotations to buy that property or go into a merger with the seller’s property. However, invest banking is not a very easy job and needs both the urgent care investment banker and the owner to go through multiple processes to execute the task of selling the property or going into a merger. An investment banker therefore plays many roles to get the job done.

Origination

Origination is considered as the first process to selling any unit or for calling merging partners. In this step, the urgent care investment banker carries out three tasks. The first task is that of discovery, the second is of investigation and the third of negotiation. The first process of discovery includes searching for a prospective issue or unit which is ready to be put up for sale or mergers. The second process includes determining the value of the assets, the reputation of the urgent care center and determining the value of the property as a whole. The investment bankers then takes into account all of these facts and figures and drafts a particular value for the center. This step also involves investigating the legal factors associated with the urgent care center, its future prospective and financial history of the organization. All these values are used to determine whether an urgent care center is really worth of putting up in the market for investment. Last but not the least, the third step or the negotiation phase is carried out by the investment banker to negotiate the value of the urgent care center and its assets to meet the preferences of both the seller and the investor.

Underwriting

Underwriting, also known as public cash offering is a task performed by investment bankers, wherein the owner of the urgent care center wishes to sell off his or her issues to the public. In this case, the investment banker negotiates the rates of the issues with the issuer or seller regarding the prices of the materials put on sale. Underwriting is done in two ways, one is by negotiating the deal between the investment banker and the issuer and the other is by competitive bidding. While in the first instance, the price is fixed when both the issuer and the urgent care investment banker agrees upon and in the second case, the issuer puts off his or her issues on bid and sells off to the investment banker who pays the most desirable price. The purchased issues are then sold off to the public by the investment banker at a price higher than the cost price of the articles, which marks the investment banker’s profits.

Distribution

Last but never the least, the investment banker then takes the responsibility of marketing and distributing the purchased issues to reputed organizations, so that the issues can be distributed at a fare price range.

PTC And Affiliate Marketing Two-In-One Way To Make Money From Home

PTC or Pay-To-Click is a business model wherein site owners pay a PTC site (well refer to this as SITE from now on) to advertise for them. The SITE then gets people to sign up and pays them a fixed amount to said ads. This is a very profitable situation because the advertisers get their traffic, the SITES get paid to advertise, and the SITEs members (lets refer to them as CLICKERS) get paid as well just to view those ads. In other words, its profitable for all the groups involved. PTC vs PPC What is the difference between PTC and PPC? Just to be clear, PTC refers to the act of clicking on ads to earn money. PPC (or Pay Per Click) refers to paying sites a certain amount when someone clicks on an ad. PPC is what a webpage owner does to bring traffic to his site. Lets use an example for better understanding: Arnold has a web site about electronics and he wants to drive traffic so he can profit. He will then start up a PPC campaign with Google. When somebody clicks on the ad, he then gets charged for that click. I hope that made sense.

So How Is Affiliate Marketing Tied Up With PTC? When doing this, you have the option of going at it on your lonesome. Of course, you shouldnt expect to make much money quickly. Sincerely, it will take upwards of two(2) months before you can even ask for a payout from SITES that you are a member of. The wise thing to do is to recruit people to sign up under you as your downline. This is where affiliate marketing (lets refer to this as AM) comes in. When you join in a SITE, you will be given your very own affiliate link. Advertise this link however you can. You may decide to use social networking sites such as Facebook, Twitter, MySpace, etc. You may e-mail your friends, relatives, etc. and include the link. Be imaginative, you can use all the downlines you can get.

Why Do I Need Downlines? Simple, once you have downlines, you make money from their clicks too! Some SITES may offer up to the third (3rd) level. Make sure you read the terms of agreement. Whats certain is, you will benefit greatly from having as many downlines as you can. Another choice is to rent referrals, which means that you allot some of your earnings to pay for them.

So there you have it, how to earn money at home just clicking on ads. And it teaches you AM as well. Its a great way to begin in internet marketing, and you dont even have to really spend money at all to get started.

Tips About Investing In Brazil (if You’re Afraid Of Stocks)

Tips About Investing In Brazil (If you’re afraid of Stocks)

Beginners of the investment world often have several questions:

How, when and where to invest? What is the best investment? It is worth investing in the brazilian stock market? Is it risky? How much can I earn? How much can I lose?

To help these investors, I write this article with two great investment tips for beginners.

Conservative Tip

If you want to start investing but is afraid of the brazilian Bovespa, do not worry. You can still find profitable investments in Brazil that will satisfy you.

Where?

In treasury brazilian bonds!

The most popular investment is the Tesouro Direto, created by the Brazilian Treasury. These bonds have very high yields (11% – 13%) while at the same time maintain a very low risk.

However, there are several options of Brazilian Bonds, so what to choose?

I like the LTN’s and NTN-B’s.

With an LTN, the investor knows EXACTLY how much he will receive and on what day. If you buy a bond that generates 12% a year, you can rest assured that you will earn 12% per annum until the bond reach its maturity, or be repurchased by the Tesouro, that you will get your original investment plus the profits of the year in which its capital remained applied.

The NTN-B’s keep up with the inflation. That is, if some catastrophe happens in the country and inflation reaches epic levels, those bonds will keep your money 100% secure. The income of NTN-B’s tend to be slightly smaller than those of LTN’s, but this is the price the investor pays for having a large margin of security against inflation.

How much can I earn?

With the LTN’s, around 10-12% per year not counting inflation and with the NTN-B’s, 5-6% above inflation.

How much can I lose?

The Treasury keeps its money very safe. The investor’s capital is very secure. You will only lose something if Brazil goes bankrupt. Considering that this is very far from happening, we can conclude that it is totally safe to invest in Tesouro Direto.

How to invest?

To start your investments in Tesouro Direto, contact your stockbroker or talk to a broker whom you trust.

“Risky” Tip

For those who want higher yields than government bonds but still do not want to invest in the stock market, there is the brazilian ETFs.

What are ETFs?

They are stock funds that trade like common stocks on the stock exchange. While a typical investor buys securities from a company like Petrobras using the Home broker system, an investor’s purchases ETF shares of a fund in the same way, also using the Home Broker. Nice, easy and online.

The advantages of ETFs are many. Firstly, if the investor does not know exactly where to invest, the ETFs provide diversification. This is because an ETF is nothing more than a portion of a fund that manages many different assets at the same time.

Moreover, many of these funds track indexes of Brazilian stocks. So if you invest in an ETF, you’re basically diversifying your investments while maintaining a high profitability and also invests in several Brazilian companies at the same time. You will be investing almost in Brazil. And man… brazilian stocks are skyrocketing!

But in which ETF should I invest?

In Brazil, the best and most recommended are index funds and the BlackRock fund PIBB11. Personally, I like the Blackrock funds. If I have to choose only one, I would pick the SMAL11. This fund follows an index of small caps in the Brazilian stock exchange, Bovespa.

Why choose a fund small businesses? Just because small companies have greater growth potential. There are other options of course, but start researching these funds mentioned is a great idea.

When I win?

You can make up more than 100% per annum (no, I’m not jocking, check Yahoo quotes and see for yourself). However, as an ETF fund is still part of the variable income, it is difficult to say exactly. You may get 100% or 50% or 30% or 150% or nothing or lose your pants. There’s nothing certain in the stock market!

How much can I lose?

Chances are you will lose some money in the short term. But since you are investing in several Brazilian companies at the same time, just keep your money invested while waiting for high profits in the future, unless Brazil explodes. But don’t worry, that is really very far from happening.

How to invest?

As with Tesouro Direto, I advise that you contact your stock broker.

Good luck with the brazilian stock market!