Benefits Of Commercialization To An Innovation Driven Business

The best way for a business to thrive is either through expanding its product line, or through product innovation/ invention. Innovation-driven businesses-especially- must constantly innovate or upgrade their products in order to stay competitive. Innovation-driven businesses are entities known for their diligent entrepreneurial and pioneering activities, founded on new product/s (NPD) or service inventions.

Of the industries that fall into the category “innovators”- office equipment, cosmetics, computer software, food technology, telecommunications, customer service upgrades, gaming technology, and pharmaceuticals- are just a few.

Business leaders, within innovation-driven industries, understand all too well how important it is to have systematic methods of consumer intelligence gathering, and also a timely method of responding to the ever-changing needs of the customer-base, effectively preempting the competition. Therefore industry leaders have implemented “Commercialization” within their organizations, as they have determined that the traditional “Marketing” frame-work ‘does not fit’ a core business strategy dependent on New Product Development or emerging technologies.

The new method therefore is for a Commercialization department to be established; under which the traditional functions of a Marketing department would fall. Some innovators, however, either do not have a Commercialization department, or have not properly integrated the frame-work into the daily operations of their companies.

Paul Patterson, author of:”Beyond the Beaker – How to Achieve Successful Market Adoption for Emerging Technologies”, has experienced this phenomena first hand: “Many research facilities, universities and investors are developing commercialization departments in order to enable more effective market adoption of their emerging technologies. In most cases however, the commercialization system has been incorrectly adapted by these entities, as evidenced by their production flow charts that incorrectly represent commercialization as an arrow pointing to the word “Market”. These organizations are not aware that Commercialization is as equally complex a process as technology development.”

A correctly implemented Commercialization system is based on the following fundamentals:

1. Constantly update knowledge base with customer intelligence and paradigm shifts. Assess if the company has the skills, technology, accumulated experience, and methodologies to respond swiftly with product changes or NPD’s.

2. Companies could investigate how their business customers are creating value, and whether the competencies of the company allow the development of products that would be useful to their customers’ new value-creating direction.

3. The implementation of one of 2 product development approaches: “compression” or “experiential” strategy.

4. Considering off-shore sourcing for supplies and raw materials by setting up a manufacturing plant in the targeted country, could benefit profit margins, as well as relationships “all around”. A company might be able to negotiate tariff barriers by this move: by buying from local suppliers/ producers as well as offering employment opportunities will open the doors to further concessions within that country, and might improve the host country’s relations with the parent country.

Commercialization is truly a complex process as highlighted by Paul Patterson in “Beyond the Beaker – How to Achieve Successful Market Adoption for Emerging Technologies”. However if the process is properly implemented, commercialization could possibly improve the outlook of a global business venture.

iPad 2- intelligent innovation now yours

The Apple iPad 2 is finally out in the market and it is lighter,faster and more powerful then the Apple iPad. The gadget is loaded with stunning features and has sleek design. News is that the gadget got a bigger opening than the iPad and is liked by the users a lot world wide. But, there are pros and cons of the gadget that have gives a mixed reply from the masses. The gadget can be bought through various Apple iPad 2 deals that are launched by the leading network operators of the market. Through these deals the networks have made it easy for the customer to buy the gadget.The gadget has the 9.7inches LED-backlit IPS TFT, capacitive touchscreen that is highly featured and gives you various features that makes it a lot more exciting to operate the gadget. There are some news in the market regarding the yellowish discoloration on display of the gadget, the brand has assured that this problem will disappear by itself in few days. It is said that this problem occurred because the glue used to used to bond the screen to the iPad 2’s glass has not completely dried yet. The gadget is available in three memory variants that are 16GB, 32GB and 64GB and the user can go for the one that suffices his memory requirements, the memory space is coupled with a 512 MB RAM. The Ipad 2 Deals is featuring a 0.7MP rear facing camera that gives you good quality pictures and it gives you HD quality videos, it is being said that the camera in the gadget is the same that is used in the iPod Touch. The gadget also features a front VGA camera that enables you to make video calls.

The 900 MHz dual-core ARM Cortex-A9 proccessor in its core doubles the work speed and you get excellent graphics with the PowerVR SGX543MP2 GPU. The gadget is has exciting games in it that are simple as well as motion sensing you can download many other games online. You can also listen to your favorite music on the gadget on the music player that supports many music file formats. The gadget with the 3G networking and Wi-Fi connectivity gives you speed internet that keeps you connected and updated with the latest happenings you can also download applications with a greater speed. You get access to millions of applications through the gadget, these apps are useful as well as interesting to use.The gadget is available at affordable rates through various Apple iPad 2 deals. Amongst all the deals the Apple iPad 2 contract deals are the best ones that gives you fee gifts and incentives with the gadget that are useful and with their help you can reduce your monthly phone bills and can save a good sum of money.

John Chelsea is an expert author of telecommunication industry.For more information about iPhone 4 Deals and iphone 5 Deals at our online mobile shop.

Should You Start a New Business or Go the Franchising Route

Starting a business is a huge risk, but the payoff could be huge if your business succeeds. However, many are wary about starting a business from scratch because they think that it’s riskier compared with going into the franchising business. Some people think that buying a franchise is more advisable because there’s an established market. There are benefits of starting your own business from the ground up; for instance, you don’t have to worry about franchising fees or royalties. However, you might have to work extra hard before you get significant return on investment. This could be a huge disadvantage. This is not to say that it’s guaranteed that you’ll get rich instantly with a business franchise; it’s like any type of business, so this means there are huge risks as well. The difference is the fact that you’ll be working with a business that has a reputation and a customer base. Some people think profit from franchising is considerable because you’ll be working on a tried and tested business idea. You don’t have to work too hard on increasing brand awareness because people are also more familiar with the products or services that you offer. Aside from the potential profit, starting a franchise gives you more flexible hours. You can now have more free time to spend with your family and improve your lifestyle. If you are not sure whether or not you should start a new business or invest on an established one, you could consult a business coach. These people can tell a clearer picture and inform you about the risks and rewards of choosing either one. If you choose to buy a franchise, make sure that you read the company profile and see if you’ll have greater return on investment with it. Careful research goes a long way, and you could lessen the risk by choosing a franchise that’s under an industry that you’re more familiar with. If you want to try your luck on a new business, you should research on market trends and try to offer something new. There are advantages and disadvantages of starting a new business or buying a franchise. You need to assess your particular situation and see which one is more suitable so that you can be successful. If you want to learn more information on the subject, you can go to entrepreneur.com or franchises.about.com.

Employees May Have Privacy Rights In Their Personal Emails Sent On Company Computers

Most employees just accept the fact that their employer can access any content that is on a company computer, including employees personal emails and other personal information. But, is that the law? A growing number of courts are recognizing that employees have some expectation of privacy with respect to their personal content on company computers. Some recent decisions have held that employers do not own and cannot access their employees personal emails not even when those emails were sent on a company computer.

Marina Stengart v. Loving Care Agency, Inc. is a workplace privacy case that was decided on June 26, 2009. Marina Stengart worked as an Executive Director of Nursing at Loving Care Agency, Inc. Loving Care provided Stengart with a company computer and an email address to accomplish her work duties. Loving Care had an electronic communications policy which stated that emails, internet use and computer files are considered the companys property and are not to be considered private or personal to any individual employee. The policy also stated that the company had the right to review, audit, intercept, access, and disclose all matters on the companys media systems and services at any time, with or without notice.

Stengart used her company computer to email her attorneys about filing a discrimination lawsuit against Loving Care. But, Stengart did not use her company email address. She emailed her attorneys with her personal, password protected Yahoo email account while using her company computer. Stengart resigned from her employment and sued Loving Care for discrimination. Loving Care then searched Stengarts company computer and, pursuant to its electronic communications policy, read the emails Stengart exchanged with her attorneys. Stengart angered by Loving Cares reading of her personal emails, asked the Court to decide if Loving Care had the right under its electronic communications policy to read emails she sent to her attorneys through her personal email account on her company computer.

The Stengart Court rejected the notion that an employees personal emails become company property simply because the company owns the computer, claiming that a company computer in this setting is little more than a file cabinet: “Property rights are no less offended when an employer examines documents stored on a computer as when an employer rifles through a folder containing an employees private papers or reaches in and examines the contents of an employees pockets; indeed, even when a legitimate business purpose could support such a search, we can envision no valid precept of property law that would convert the employers interest in determining what is in those locations with a right to own the contents of the employees folder of private papers or the contents of his pocket.” The Court ruled against Loving Care, concluding that an employer cannot transform all private communications into company property — merely because the company owned the computer used to make the private communications or used to access such private information during work hours.

Marina Stengart asked the Court if her employer had the right to view her personal emails. Bonnie Van Alstyne took the workplace privacy notion a step further when she sued her former employer for accessing her personal emails. Bonnie Van Alstyne worked as a Vice President at Electronic Scriptorium Limited, a small data conversion company owned and operated by Edward Leonard. Van Alstyne had a company email account, but she occasionally used her personal AOL email account to conduct business. Van Alstynes employment was terminated and she filed a sexual harassment lawsuit against the company. During the discovery process, Van Alstyne learned that Edward Leonard accessed her personal email account both during and after her employment. Leonard produced 258 emails he had printed from Van Alstynes personal email account.

Van Alstyne filed a separate lawsuit against Leonard, Bonnie Van Alstyne v. Electronic Scriptorium Limited, et al. Her lawsuit alleged that Leonard violated the Stored Communications Act when he accessed her personal email account and viewed her emails. The Stored Communications Act creates criminal and civil liability for any individual who intentionally accesses without authorization a facility through which an electronic communication service is provided or intentionally exceeds an authorization to access that facility and obtains, alters, or prevents authorized access to a wire or electronic communication while it is in electronic storage in such system. In other words, the Stored Communication Act prohibits an individual from, among other things, intentionally accessing other peoples stored emails, voicemails, text messages, etc. without permission. A jury found that Leonard violated the Stored Communications Act and awarded Van Alstyne $250,000 in compensatory and punitive damages and more than $136,000 in attorneys fees and costs.

The law is changing. Courts are recognizing that employees have a right to privacy in their personal emails even when those emails are sent on company computers and even when company policy says otherwise. But, both Marina Stengarts and Bonnie Van Alstynes employers read their personal emails which gave their employers valuable defensive information and severely prejudiced Stengart and Van Alstyne in their pending lawsuits. A lawsuit cannot unring that bell. And, Stengart and Van Alstyne were forced into lengthy, costly legal battles to enforce their privacy rights. It is encouraging that courts are recognizing employee privacy rights and giving employees remedies when those rights are violated. However, the best course of action is to keep your personal email and your company computer separate thereby eliminating any possibility that your employer will view your personal emails.

Retail Business Working As A Team Is The Key To Success

The growing competitions between business industries and the falling economy make survival essential for business companies. Companies will do everything they can in order to survive. Today, you cant hide the fact that most of the people who are in the retail business will grab every opportunity to take advantage of others. They think that this will enable them to grow their business quickly but in the end, it only makes retail business suffer.

Gone are the days when owners, workers and suppliers work as a team to achieve a common goal. Today every individual is competing in a race to earn more profit no matter what the consequence is. Truly you can make a profit by taking advantage of others but it is only for a short term. In the long run, customers, workers, and suppliers will realise your scheming and this is the downfall of your business.

One thing that you can do to earn profits in an honest way and bring benefits for long terms is building good relationships with others. You can do this by earning their trust; by having an open communication with them. Once you have earned their trust it will be easy for you to resolve any disputes. Earning the trust of your workers will also increase your production and minimize theft. It will also boost the morale of the workers and they will be willing to help you in achieving your goal.

It is good to have a friendly relationship with your supplier and other business owner. It is better to be on a team that helps each other in achieving growth than having a dispute with them which may also result to your downfall. In being a part of a team that supports each other will bring you satisfying profits that will contribute in your business growth.

We are in a world where companies fight each other and there are only a few who reach the top. These companies are the ones who have built strong relationships with their suppliers and employees. Instead of wasting their time in joining a quarrel with other companies they spend their time working together in building strong ties. If you are starting in a retail business you should start making your way to success by building business relationships and earning their trust. Once you have done this you can be confident that your business will give you long term benefits.