Impact of advertising

Today, advertising has become a medium for marketing a particular brand, product, service, event, business or even movies. Advertising has influenced our day to day lives and has so far provided a great impact upon our lifestyle as well. Whether it is about entertainment, festival, consumer goods, advertising has become the sole medium for promotion. With various forms, tools, techniques and mediums of advertising it has become easier for brands to get instant recognition in the market. Especially for consumer goods market advertising holds the sole responsibility of creating a buzz or reminder message about the brand to its target group.

If you look around and study you will realize how advertising has become an important factor for creating a brand experience in our mind. Every single business, brand or service holder advertises. Various movie makers even take huge help of advertising tools to promote their film in the market. And for political leaders, advertising is one effective tool to promote their political ideas among the masses. To sum up, it is already an open secret about how advertising has created a huge impact upon our lives.

Innovation is the key to success in any field of expertise. Be it any sector or organization, an innovative idea or strategy always takes the business to the forefront thereby creating a boom to the overall revenue of the particular organization or company. In brand advertising business, innovation plays a significant role. In fact, it is an innovative idea which is required to communicate to the target customers, influence their buying behaviours and finally convince them to adopt the product or brand. Besides innovation, there is one more factor which is again a key to successful brand advertising.

Any brand advertiser is aware of the fact that the first and foremost purpose of a brand advertising campaign is to capture the attention of customers by making them feel and think about the product. For this, the advertisers need to frame the brand message in such a way that it probes into the minds of the customers no sooner than they read it. But how is it possible? Creativity is the answer. An insightful creativity is also required to frame the brand communication in order to tickle the attention of the target customers.

Customers always seek to find something new in the brand message for which creativity is the only solution. But as mentioned above it should be insightful creativity, not some ordinary or complex one which will confuse the customers.

An innovative idea and an insightful creativity (in terms of design, message, approach) – these are two keys to successful advertising widely adopted by famous advertisers. Its quite a challenge (especially for existing brands) to convey the brand message to the same customers again and again. However, an innovative idea conveyed through a creative approach makes it easier for the brand advertiser to talk at ease about the brand to his target groups. Like leaves to the trees, like water to the ocean, innovation and creativity are to brand advertising. Cheers!

The Irony of Rural Living and Cutting Edge Alternative Energy Sources

Living 60 miles away from a major city can mean no cable but Green Alternative Energy Sources power all the businesses and homes.

Cable is not available but your power grid is charged by wind turbines and solar energy and you can be as close as 60 miles from a large city. Once population density decreases significantly it is very difficult to find power infrastructure robust enough, but affordable enough to energize your community.

Typically a problem to be solved on islands or developing nations where companies have difficulty affordably supplying electrical power. But it occasionally happens on the mainland of every continent too. You dont have enough size or money to justify the expenditure of “connecting” into the local utility company.

Research finds more and more remote communities that are relying on alternative energy sources to produce their complete electrical need. This can be done with combinations of technologies but the most significant of those is solar and wind power. Community politicians and developers are discovering methods to make solar and wind farms their primary electrical sources.

The location is the key to determining what alternative energy sources can be established to power your electrical grid. Haiti has been a work in progress with several wind turbines established and a new decentralized approach to energy assets. The 2010 earth quake in Haiti wiped out most of the electrical power for the country, even though only about 20% of the country was in the earth quake zone.

In rural areas or developing areas it is mandatory to have proper planning in regard to your power needs. Its the only way to ensure that your electricity demand will be met now and into the future and at the least cost possible. Frequently renewable energy could be a solution, so be sure to call on your professionals regarding the availability of alternative energy sources for your specific location.

So being in an out of the way area could mean you are provided electricity through renewable alternative energy sources and cutting edge technologies, while your cities are still on the old grid.

High Net Worth Individual Singapore Wealth Management Industry

Original Source: High Net Worth Individual Singapore

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HNWIs population and wealth is growing at a very fast rate when compared to the global and Asia-pacific average. The wealth of HNWIs in Singapore is growing at 35.6%, whereas wealth of HNWIs is growing at 17.1% globally and 25.8% in APAC. The population of HNWIs is growing at 35.6% in Singapore, whereas it is growing at 18.9% globally and 30% in APAC. The growing wealth and population of HNWIs in Singapore provides a huge opportunity for wealth management companies. It is imperative for wealth management companies to know the changing needs and behavior of HNWIs in order to increase their profitability and customer base.

HNWIs in Singapore are demanding frequent personal interactions with their wealth managers. They want their managers to possess better product knowledge, be open to new ideas, and personally interact with them on a regular basis. They want them to understand their needs and the risk associated with a particular investment product. One of the major reasons why HNWIs change their wealth managers is their failure to understand the needs of clients.

The growing population of HNWIs in Singapore is providing a huge opportunity for wealth management firms to increase their revenues and customer base. The main purpose of this report is to study the changing needs and behavior of HNWIs in Singapore. It also aims to study their investing patterns and the factors, which will drive HNWIs wealth and the challenges faced by wealth management firms.

Scope of the report
Market Overview
This section discusses the market size and segmentation of the wealth management industry as a whole, and segmentation of the wealth of HNWIs in Singapore based on the way they have accumulated it, and the different asset classes and geographies in which they invest it.

Market Dynamics
This section discusses the trends related to changes in the needs and demands of HNWIs in Singapore as well as the factors that are driving wealth creation in the country. It also discusses the investments made by HNWIs in different asset classes and the challenges faced by the wealth management firms.

Trends of HNWIs in Singapore
This section discusses the varying demands of HNWIs based on their age group and the criteria they follow to choose their wealth managers. This section also discusses what asset classes are favored by HNWIs in Singapore.

Business case study
The case study discusses the measures taken by Oversea-Chinese Banking Corporation (OCBC) Bank based in Singapore, to improve customer service by streamlining its operations and save time on managing client information.

Company Profiles
This section describes companies offering wealth management services in Singapore, and includes an overview, primary business, wealth management operations in Singapore, strategies followed by them and recent developments related to wealth management operations in India

What makes our report unique?
A strong heritage of providing cutting-edge research:
MarketsandMarkets provides clients with ground breaking marketing research. M&Ms unique research methodology and expert analytical capabilities will provide you the tools to apply the best marketing practices to your Financial Institution.

Ensure that your strategy is viable:
Our study will help you examine the breadth of possibilities you may encounter when planning future strategies and product launches. It will help you create plans that are resilient enough to meet the full range of unanticipated events.

Discover new opportunities:
This market research study will forecast the future roles, uses, and acceptances of new products, services, and applications emerging in the marketplace. It will identify opportunities where companies can get a leg up on the competition.

Key questions answered
How Singapore HNWI offers opportunity to the wealth management firms.
Needs, demands and behavior of HNWI in Singapore
Factors which will drive the growth of wealth in Singapore
Challenges faced by wealth management firms
Trends of HNWI in Singapore
What are the major drivers and opportunities in the market?

Powerful Research and analysis
The analysts working with MarketsandMarkets come from renowned publishers and market research firms globally, adding their expertise and domain understanding. We get the facts from over 22,000 news and information sources, a huge database of key industry participants and draw on our relationships with more than 900 market research companies.

Dangerous Gps Jamming Grows With Illegal Sales

As the popularity and uses of satellite-positioning technology of GPS devices continues to explode, people have developed a dependence on the Global Positioning System. Millions of consumers, businesses and the military all rely on GPS on a daily basis. A problem has arisen as to what can be done to stop deliberate and dangerous jamming of the satellite signals.

GPS jamming happens when GPS frequencies are disrupted and signals are blocked making them unreadable. Since GPS signals are already vulnerable because of their distance from the satellites, it is easy to cause an interference, especially on a small car or handheld GPS. The jammers can be switched on and off easily, forcing devices to recalibrate each time.

For years specialists have been warning that our growing dependency on these devices creates a potential vulnerability. In 2001 an industry report named GPS devices as a tempting target for exploitation by malicious persons. Currently, Americas GPS and Russias GLONASS are the only functioning global navigation satellite systems (GNSS), but Europes Galileo and Chinas COMPASS systems are under construction.

GPS jamming is a huge threat and concern because of its accessibility and low cost. For around $30, anyone can go online and purchase a GPS jammer the size of car cigarette lighter. These devices are illegal in the United States and most of Europe, nevertheless, the jammers can be bought online directly from factories in China. Since the websites advertise the jammers as privacy protectors and tracking blockers, the average consumer is unaware of the jammers’ capabilities to wreak havoc.

An excerpt from a recent article published in The Economist shares this story; “in late 2009 engineers noticed that satellite-positioning receivers for a new navigation aid at Newark airport in New Jersey were suffering brief daily breaks in reception. Something was interfering with the signals from orbiting global positioning system (GPS) satellites. It took two months for investigators from the Federal Aviation Authority to track down the problem: a driver who passed by on the nearby New Jersey Turnpike each day had a cheap GPS jammer in his truck.”

Even though these devices are illegal to sell or use, they have become popular with commercial drivers who object to their employers ability to track their every move. Currently, authorities lack the ability to locate, track or disable GPS jammers. It appears that GPS has become a victim of its own success. Because there is such a wide range of ever increasing uses for this technology, if somebody wishes to disable one GPS-based system, their actions can also interfere with other, unrelated systems.

With these jammers readily available, illegal behavior can easily be covered, turning jammers into a serious threat. It is obvious that to fully utilize the capabilities and benefits of GPS in the future, we must devise methods to block deliberate and/or accidental interferences of our signals.

Printed Mugs The Perfect Solution To Corporate Advertising

Businesses whether mom and pop organizations or multi-national corporations often struggle to find the very best way to advertise themselves to potential clients. Advertising can become especially difficult when the target audience of a business is varied instead of focused. How can you launch an effective campaign when your audience is so diverse? A simple solution that is both cost effective and message efficient is a printed mug.

When you choose a printed mug to advertise your business, you are choosing an item that can become a constant reminder to both current and future clients on how much they need your products or services. A printed mug is the perfect solution to your advertising needs, because its an item your client base could potentially use on a daily basis. Because of that, your companys name, logo, or even a listing of your services will always be on the forefront of their mind.

There are a few important things to keep in mind when choosing the printed mug that will represent your organization. First, make sure to design your printed mug to portray exactly the image your want clients to have of your organization. This doesnt necessarily mean that you have to create your design from scratch; mugs that use a common pattern can also effectively advertise your organization. It does mean, however, that you must ensure that the message you want to relate is clearly conveyed by the mug design you choose.

Next, develop a cohesive advertising plan prior to ordering and disseminating your printed mugs. Figure out the audience you will sent your printed mugs to before placing your order, so you have enough on hand to effectively enhance your campaign. On one hand, youll want to have extra product on hand to be able to send out later on when additional potential clients are identified. On the other hand, you wont want to carry so many extras on hand that they collect dust but dont effectively enhance your bottom line. A rule of thumb many organizations use is to order enough to cover the current list of clients they will be sending their promotional items to, and then order an additional 15% to utilize later on. Keep in mind that the larger your order, the larger your discount. It can often be more cost effective to order all that youll need at once, than to make separate orders at different times.

Finally, when using printed mugs to advertise your wares, ensure that you have a marketing plan in place to follow-up after distributing your promotional gifts. Although printed mugs are a highly effective advertising strategy, follow-up is the key to keeping existing clients and gaining new. Client knowledge can play a key role if your contacts are fans of coffee or tea, you may find that sending a sample of one or the other, to be used in the previously sent printed mug, may help to gain their business. Whatever path your advertising plans may take, you can be sure your company will benefit by using printed mugs as promotional gifts.