Why Do Companies Make Customer Service So Complicated

By: Vic Pichette owner of Eye on Success, a customer service consulting agency located in Rhode Island.

I like to take a few minutes to talk about some of my recent customer service issues that I’ve been involved with. I hope that someone who works with customers reads this and understands that this is not acceptable.

I am a huge fan of bold flavored coffee, and I really like this one national coffee chains coffee. The problem is their customer service is absolutely horrific. I have called the company several times and tried to find out if there was somebody I could talk to about helping resolve some of their customer service issues, but so far no one is interested. Let me tell you what I am talking about.

On two occasions during the same week I pulled up to this locations drive through. There was one car in front of me and one car parked outside. There were approximately 4 people inside working. The car in front of me ordered his drink, and I proceeded to order my medium regular coffee cream only. Let me make another note about this company. If you say the word medium coffee and not the ridiculous word that they use, they will correct you, which I find really disturbing that the actually take the time to correct you.

The car front of me moved up the line to the window, and we both waited approximately 7 minutes for him to get his coffee. If thats not long enough, when I got to the window my coffee wasn’t ready. I had to wait another minute or two to get my coffee. They ended up giving me and the person in front of me our coffees for free because it took so long.

I have no idea why it took so long, I have no idea what the person in front of me ordered, but it took almost nine minutes to get a coffee. This has actually happened to me on two different occasions during the same week.

So there is one simple and basic question that I as a customer need answered. Please tell me what was going on inside that coffee shop that could possibly take this long? Was it because they were brewing a new pot of coffee? Was it because they were really busy inside? What was the reason that it took that long that they had to give us free coffees?

Let’s take a look at the possible reasons and see if we can come up with a solution. If it was because they were brewing a new pot of coffee, they should’ve said to me and the customer front of me this very simple line. “Im sorry it’s going to take a few minutes were in the middle of brewing a new pot of coffee, would you like to wait or would you like something else?” How difficult would it be to say this? Instead they made us wait almost nine minutes for coffee, and then end up giving us our order for free.

On several other occasions when I went inside to get a coffee and I have been the only person in line, it can take you anywhere between four and six minutes to get your coffee.

While I’m on my high horse, let me tell you about one of my biggest pet peeves.
This applies to all companies that deal with customers directly. If you have customers in a line waiting and you have an employee whose cleaning, training, or doing something other than helping the customer, that employee immediately needs to drop what they’re doing and assist in getting the customers through the line quickly. Banks are famous for this. I guarantee if you do this, your customers will appreciate it big time. And once the rush is over, you can get back to doing what you doing. This is a very simple concept, but hardly ever done.

Getting back to my coffee shop experience. I am honestly concerned about this company survivability long term if they do not start taking customer service seriously, especially when their biggest competitor is extremely concerned about getting the customers out quickly. I believe that this is or will affect their bottom line. Quite frankly if I’m complaining, then many others are complaining about the same problems.

I tried contacting the regional manager, and told her that I would be very happy to do a free video shop so that they can see and hear everything that I see and hear when I purchase products. To date, I’ve gotten no reply.

How To Run An Ameriplan Business Online

Starting an Ameriplan business is a very popular opportunity right now and many people are interested in giving it a try. Opening a restaurant or another traditional business can cost thousands of dollars and requires a business license; along with a great amount of knowledge about the field you are getting into. Ameriplan is cheap to start and doesnt require a license, so its a great way to get your feet wet in personal business. They deal with discount health and dental programs, so there is a great need for what they provide. This all sounds great, until you actually get started and realize that you have no idea what to do next.

There are thousands of different ways to advertise and most people stick to the basics, like flyers and business cards. Finding customers is the most difficult part of any business and success or failure depends on your ability to find them and close the deal. The most common way that beginners get customers is to go get them one by one, but when you advertise they begin to come to you. Everyone is familiar with the internet, but few people know how to run their business with it. Like regular advertising there are thousands of ways to advertise online, and finding the way that works for you can launch your business to all new heights.

I cant possibly describe all the ways to advertise online, so instead I will describe some of the ways that worked in the past. The best thing to remember is to go where the people are, but most other IBOs havent gone yet. Years ago, an IBO named Bill Bertha began using Pay Per Click advertising on Yahoo and Google and made a killing. He paid for a sponsored result spot under the Ameriplan keyword so that when people went to a search engine and typed in Ameriplan they found his website right at the top. To this day he has signed up more members than almost anyone else ever has, but other IBOs eventually caught on to this method and its no longer cheap or easy to try this.

Craigs list and other free classified ads were big for awhile, but now they are flooded with spam and other business opportunities. One of the ways that I have seen recently is to purchase a banner ad in your local area online newspaper. There are still many opportunities to use this method if you are willing to pay for the banner ad but as soon as you have to compete with another IBO in your local area, the price will go up. Another way that still works is social networking sites like the many work at home mom websites. On these websites, many people come together looking for good ways to make money from home and save money on their families benefits. Finding new websites where future entrepreneurs come together will work perfectly for people just getting started, and they are free to talk to people on.

As old ways of online advertising go out of style, there are always new ways replacing them. Millions of people are currently obsessed with sites like My space and Twitter, but its only a matter of time before someone figures out how to use them. Having a good feel for where people are flocking to on the internet can give you the upper hand, but if you dont use the internet much you may want to stick with what you know. Advertising in the real world always works, but the internet changes every day. If you see a good opportunity to advertise your Ameriplan business online, jump on it because it may not work tomorrow!

Adidas Shoes Price More Or Less With Quality

Adidas is a very famous brand of shoes and other accessories in India, thus Adidas shoes price in India is very affordable. Adidas Shoes are more popular among the athletes and basketball, jogging, soccer sportsmen. The Adidas shoes are categorized as trainers, sneakers and footwear. The shoes come in their classic colors, which are the trademark for Adidas. The bestsellers of the Adidas shoes in the Country are indoor tennis, Universal black, tobacco trainers Musbro, ZX800, the LA trainer and Mekhak/chalk.

Now you can indulge in some great and your favorite Adidas shoes shopping, despite a busy schedule. There are many websites, which provide the facility of Online Shopping in India. These websites will provide all varieties of shoes, price, features you want in your shoes. With the help of the facility of Online Shopping in India, you can very easily buy the pair of shoes of your choice with plenty of online discount facilities.

Array of Adidas shoe collections

The shoes price in India, varies according to the brand we are looking. Branded shoes often are costly as compared to local ones, but despite of being costly they also prove to be durable and very comfortable and wearable. The shoes are available in many different styles and colors, thus giving the users many choices to choose from. Adidas provide great comfort to the feet when playing badminton and tennis. Cricket shoes are designed with minor modifications. Perhaps sport enthusiasts prefer Adidas for the best quality. These shoes are also available for sports wear as well as casual and formal wears. By wearing these shoes, you can give yourself a stylish and professional look.

Style and comfort with Adidas shoes

If you are a sportsman and want to have a very comfortable pair of shoes that can be easily carried off for rough and tough purposes then you should go for buying the Adidas shoes. A well known brand, Adidas offers premium quality sports footwear. The price of these shoes varies according to the type you have chosen. You will find formal wear, casual ones, or sports shoes. The Adidas Shoes price in India starts from Rs.2000/- and are available with many shoes vendors in the market. You can also take advantage of the online shopping websites and get some discounts on seasonal Adidas shoe collections.

Adidas Shoes are one of the best selling shoes among many sport shoe brands.

Advantages And Disadvantages Of Direct Marketing

The term marketing implies the single goal of profit. It is categorized into two, direct marketing and indirect marketing and there is a significant line of difference between the two. Direct marketing is basically business from manufacturer to consumer without the involvement of middlemen, whoever it is. This is generally done by mailing the consumer or contacting him directly, so he can know about the products. The use of media advertisements is very limited and whatever little use is made includes only the demonstration of their products with call back numbers. Direct marketing is a boon and a bane, both in some respects:

Advantages:
– Direct marketing involves direct business. So it is cost beneficial for consumers, as there is no price hike due to wholesalers or retailers.
– Marketing executives can state certainly of the exact response to their products.
– The profit or loss can be more accurately judged.

Disadvantages:
– Sometimes, direct mailing offends the customers and many do not endorse it as they say it inhibits their private lives.

But most marketing managers are in support of this kind of business. The various forms in which direct business is made are:

– Direct mailing: Here, paper mails are sent to the selected groups of people, who likely to give positive response e.g. the paper mails of latest food processor is sent to all homes where house wives are resident so that immediate response is seen. Also CDs can be used as demonstrating media.

– Email Marketing: Here, emails are sent to all the selected customer categories with repeated intervals of time. But most of these are put into trash and spams. So the effectiveness of this form cannot be predicted.

– Telemarketing: In telemarketing, calls are made directly to the consumers and the concerned product is advertised. People sit at call centers to sell products on behalf of their clients. But this form of direct business is quite unpopular and most people oppose the uninvited calls. It was initially made illegal but later on new laws were re-enforced and calls are now made only to those who don’t mind them.

– Voicemail: Telemarketing created a lot of consumer opposition and consumers would abuse the ones advertising on the phones. In order to avoid this, voicemail marketing was introduced, wherein; the entire advertisement is digitally recorded and presented.

– Use of coupons: Coupons are attached to direct mails and sent to the consumers. These generally advertise and give cost benefit to the consumers. So they avail these coupons and respond fast.

– Television marketing: Advertisements are given on the television and demos are with toll-free call back numbers or certain websites for the consumer to get in touch with the manufacturers.

– Broadcast faxing: This is the least popular form of direct marketing. The ads are directly faxed to the consumers.

Direct marketing can thus become successful only if the entanglements with the consumer are good. It can be B2B or B2C. It measures exact consumer response.

Starting Your Own Affiliate Marketing Business

Are you interested in starting your own affiliate business from home? Let me show you how it is done. It does not have to be complicated at all. You can implement this really simple system and you should be up and running in no time.

The first step that you need to do is to choose a product to promote. Head over to ClickBanks marketplace and have a look at the wide variety of products that are available. Now choose just one product to promote. That way, you can focus all your marketing efforts on just one project, and you will get your first sale quicker too! Anyway do take note that you will need to sign up for a ClickBank account in order to view these products. You will need one too, because once you have found a product to promote, you will need to generate your affiliate link.

Once you have chosen a product, it is time to do some keyword research. Head over to the Google keyword planner and start typing phrases that pertain to the niche your product is in. Look for keywords that get at least 2,000 global monthly searches per month. Write down about 7 or 8 of these keywords somewhere. You will be using them later on.

Now that all that is done, you will need to purchase your own domain name and web hosting account. You will be creating your own website. Now dont worry, it isnt as difficult as it may sound. All you need to do is create a WordPress website from your web hosting control panel. If you need help with that, you could always contact your web hosting company for customer support.

Once you have created your WordPress website, you will be writing articles and posting them there. These articles will be based on the keywords which you have compiled in an earlier step. Publish these articles to your website, and place your affiliate link at the end of each article.

The final step for you would be to submit these articles to article directories. Since most article directories do not allow affiliate links, you can place a link back to your website. Rinse and repeat this step daily.

I hope you now have a better understanding on how you can start your own affiliate marketing business from the comfort of your own home. Please feel free to contact me if you have any questions.